BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T130000
DTEND;TZID=Europe/London:20251203T133000
DTSTAMP:20260423T061948
CREATED:20251103T110954Z
LAST-MODIFIED:20251105T140008Z
UID:39175-1764766800-1764768600@theicg.co.uk
SUMMARY:The perfect AI partner to supercharge your research projects
DESCRIPTION:We welcome Motives.ai to this 30-min Lunch&Learn session. \n \n  \n  \nMotives.ai brings the consumer to life through AI-moderated\, video interviews – It is a project gamechanger in terms of speed\, depth\, breadth\, value and client engagement\, by optimizing flexibility in terms of regionality\, timelines\, sample size\, analysis and insight on a video-based platform \nIn the session\, the Motives team will talk you through the Motives.ai platform discuss the benefits\, run through a live demo and field any questions. \nMore specifically…. \nMotives is the new way for brands to get in-depth consumer insight. \nPowered by an AI qualitative researcher\, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster\, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process\, from brief generation and discussion guide development through to recruitment\, fieldwork and in-depth\, respondent-led analysis. Our expert AI works as your research partner – super fast\, insightful and getting everything you need before your next meeting. \nOur speakers \nSean Conley – Motives.ai founder and CEO \n \n  \n  \n  \nFounder & CEO – after spending years building and scaling AI products\, and leading teams at Google\, Dataiku\, and Truelayer\, Sean launched Motives.  The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights. \nJohn Jones \n \n  \n  \n  \nAn insight specialist of over 30 years\, working agency-side for Added Value Company (now Kantar)\, Informer Interactive Research\, the Blinc Partneship and Firefish\, client-side at the BBC\, Levi Strauss Europe and ITV\, plus creative strategy roles at St Lukes\, Red Bee Media and Sky Creative. For the last 8 years\, I have been running Fabric Insight and consulting for Motives. John is also an ICG member. \nhttps://www.motives.ai/ \n  \nRegister for this session here
URL:https://theicg.co.uk/event/the-perfect-ai-partner-to-supercharge-your-research-projects/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251202T160000
DTEND;TZID=Europe/London:20251202T164500
DTSTAMP:20260423T061948
CREATED:20251104T124433Z
LAST-MODIFIED:20251104T125856Z
UID:39188-1764691200-1764693900@theicg.co.uk
SUMMARY:Data Protection 2025 – New Rules/New Risks
DESCRIPTION:This Knowledge Share has been generously sponsored by Indeemo. \n \n  \n  \nThe Knowledge Share will be run by ICG member Jude Legg\, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance. \nJude Legg \n \nI have over 20 years experience working in the market research industry. I started with a brief cameo as a qual research exec\, then moved into Field & Project Management then latterly into compliance. I became a self employed compliance consultant in January 2024 and I am a certified data protection professional. \nhttps://www.linkedin.com/in/jude-legg-9243064/ \nRegister for this session here 
URL:https://theicg.co.uk/event/data-protection-2025-new-rules-new-risks/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251113T110000
DTEND;TZID=Europe/London:20251113T120000
DTSTAMP:20260423T061948
CREATED:20251014T150820Z
LAST-MODIFIED:20251014T151001Z
UID:39128-1763031600-1763035200@theicg.co.uk
SUMMARY:Behavioural science 2.0: Tackling complex goals using behavioural systems
DESCRIPTION:This webinar has been generously sponsored by StreetLife \n \n  \n  \n  \nEating healthily. Exercising regularly. Having spare money left over at the end of the month. \nThese are all challenges we humans seem destined to struggle with forever – right? \nNot necessarily. We’ve just been using the wrong tools. \nBehavioural science 1.0 helped governments and businesses nudge simple\, one-off decisions like when to pay a tax bill\, or what product to buy. \nHowever\, it failed to help anyone tackle more complex goals. \nIn this interactive webinar we’ll explore how Behavioural science 2.0 helps achieve lasting change by applying systems thinking. \nYou’ll discover how you – and your clients – can best tackle complex challenges\, from improving health and financial wellbeing to strengthening consumer engagement and loyalty. \nOur presenter – Chris Harvey \nChris Harvey is Founder of Activate Research (www.activate-research.com)\, which inspires change and drives growth by enabling agencies and organisations to better understand\, predict and influence audience behaviour. \nChris has 15+ years quantitative and qualitative research industry experience (working for agencies including YouGov\, GfK\, and Dunnhumby) and a Masters with Distinction in Behavioural Science. \nChris is also a regular behavioural science workshop trainer for the Market Research Society\, and a member of the Global Association of Applied Behavioural Scientists. \nChris has been an ICG member for many years. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/behavioural-science-2-0-tackling-complex-goals-using-behavioural-systems/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/woman-at-laptop-RESIZED-WEBINARS-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T130000
DTEND;TZID=Europe/London:20251112T133000
DTSTAMP:20260423T061948
CREATED:20250925T152632Z
LAST-MODIFIED:20251103T112055Z
UID:39050-1762952400-1762954200@theicg.co.uk
SUMMARY:Beyond synthetic: The irreplaceable value of face-to-face data collection
DESCRIPTION:  \n  \n“In a world racing toward artificial data\, what’s the real cost of losing human connection?” \nMichael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:  \n\nThe Face-to-Face Evolution \n\n“How quant face-to-face has transformed in 5 years” \n\nThe Niche Advantage \n\n“Do specialists outperform generic approaches?” \n\nReal vs. Synthetic \n\n“What only human interaction provides” \n\nClosing & Q&A \n\n  \nMichael Pollock  \nMichael is a Director of StreetLife\, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath\, Kent\, and Manchester\, alongside regional hubs right across the UK.  Since its establishment in 2011\, StreetLife has provided UK and global companies with a wide range of fieldwork services\, including exit interviews\, central location tests\, in-home interviewing\, mystery shopping\, and door-to-door and on-street interviews. \nStreetLife \nRegister for this session here
URL:https://theicg.co.uk/event/beyond-synthetic-the-irreplaceable-value-of-face-to-face-data-collection/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/09/Notebook-and-mug-resized-final-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T120000
DTEND;TZID=Europe/London:20251105T124500
DTSTAMP:20260423T061948
CREATED:20251006T120307Z
LAST-MODIFIED:20251006T120437Z
UID:39078-1762344000-1762346700@theicg.co.uk
SUMMARY:Book Group: 'Motherdom: Breaking Free from Bad Science and Good Mother Myths'
DESCRIPTION:  \nPlease join us at our next Book Group session\, where we will discuss ‘Motherdom: Breaking Free from Bad Science and Good Mother Myths’  whilst also welcoming author\, Alex Bollen. \n \n  \n  \n  \n  \n  \nAlex’s book Motherdom: Breaking Free from Bad Science and Good Mother Myths was published in March in the UK and US by Verso. It explores how flimsy science has been used to shame and blame generations of mothers. It’s been described as “compelling” by the New Scientist and “a thorough investigation into the intense pressures mothers face”  by the Washington Post. \nAlex’s book owes a lot to her experiences as a researcher. Alex was a Research Director at Ipsos MORI and has been a freelance researcher since 2011. Ben Page\, who was CEO of Ipsos\, has said of Motherdom: “This is essential reading for anyone interested in how research should – and shouldn’t – be used.” \nMotherdom is available from all good bookshops\, including Waterstones and Foyles. The ebook can be purchased from Verso or Amazon. \n  \nJoin the session here: no need to pre-register 
URL:https://theicg.co.uk/event/book-group-motherdom-breaking-free-from-bad-science-and-good-mother-myths/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Motherdom-book-cover-final-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251104T160000
DTEND;TZID=Europe/London:20251104T164500
DTSTAMP:20260423T061948
CREATED:20251015T150245Z
LAST-MODIFIED:20251015T152022Z
UID:39133-1762272000-1762274700@theicg.co.uk
SUMMARY:Prompt Design 2.0 - Getting More Useful Results from AI Tools
DESCRIPTION:We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share.  \n \n  \n  \n  \nThis follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and focuses on getting more reliable\, useful results from AI tools like ChatGPT or Claude. It’s about moving beyond writing prompts to thinking critically about what the AI gives you back. \nWe’ll look at: \n\nSimple ways to check and verify the accuracy of AI outputs\nHow to refine prompts when the first answer isn’t quite right\nUsing short\, structured prompts to save time and reduce repetition\nTurning ad-hoc tasks into reusable prompt templates for everyday work\n\nThis is a practical session for independent researchers and consultants who already use AI tools and want to use them with more confidence and consistency – no technical knowledge required. \n  \nRegister here 
URL:https://theicg.co.uk/event/prompt-design-2-0-getting-more-useful-results-from-ai-tools/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/10/Knowledge-Share-image-coffee-cup-and-laptop.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T130000
DTEND;TZID=Europe/London:20251029T133000
DTSTAMP:20260423T061948
CREATED:20251020T130350Z
LAST-MODIFIED:20251020T130350Z
UID:39144-1761742800-1761744600@theicg.co.uk
SUMMARY:The Glow Effect: Growing Your Business
DESCRIPTION:This Lunch&Learn will provide you with an introduction to Glow\,  a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program\, giving you additional benefits through your ICG Membership. \nA bit about Glow  \nGlow offers a smarter\, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels\, analyze data with built-in analytics and real-time dashboards\, visualize insights in branded reports\, and act on results faster with tools for decision-making\, storytelling\, and strategy. \nGlow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform\, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context\, leading to enhanced product development and accelerated insight generation. As part of this initiative\, Glow is committing $100 million in hosting credits over three years to further support its users. \nGlow Home Page \nGlow Growth Program \nMarc Chester \nMarc Chester is an Account Director at Glow\, a leading on-demand research platform that helps progressive brands make faster\, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise\, Marc has built his career working with industry-leading organizations including Euromonitor International\, Lightspeed GMI\, and Toluna. At Glow\, he works with clients\, helping them capture real-time insights from over 110 million people worldwide\, with a focus on delivering high-quality data up to 3x faster than traditional research methods.  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/the-glow-effect-growing-your-business/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T110000
DTEND;TZID=Europe/London:20251014T121500
DTSTAMP:20260423T061948
CREATED:20250917T094533Z
LAST-MODIFIED:20251009T132016Z
UID:39020-1760439600-1760444100@theicg.co.uk
SUMMARY:What's life really like inside clientside organisations and bigger agencies?
DESCRIPTION:This session is generously sponsored by The Lens \n \n  \n  \nThis session is for ICG members only. \nMany of us have been working for ourselves for a very long time. \nAnd the Insight world is changing – fast. \nSo how do you keep up with really understanding what life is like for our clients in all sorts of organisations? \nAnd why does this matter? \nWe think it matters because a more accurate understanding of their working lives means having a greater chance of winning work with them and having a smoother working relationship. \nWe’ve put together a panel of ICG members who’ve recently been in those clients’ shoes. They cover a range of organisation types and will share more about how independent consultants featured in their lives and what they were looking for – and not looking for – from them. \nThey’ll each give an overview of their experiences and will then be available to answer your questions. \nOur Panellists and the organisations they’ve come from  \nNicola Charlton \nRamona Daniel – GroupM / Choreograph (now WPP Media) \nBecky Lewis – Government departments  \nNeil Macfarlane – Pepsi Lipton  \nBen Robins – Audible \n  \n1. TO HELP SHAPE THIS DISCUSSION\, PLEASE CLICK ON THE FOLLOWING SHORT SURVEY \n2. THEN REGISTER YOUR PLACE HERE \n 
URL:https://theicg.co.uk/event/whats-life-really-like-inside-clientside-organisations-and-bigger-agencies/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/woman-at-laptop-RESIZED-WEBINARS-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260423T061948
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
UID:39016-1759852800-1759855500@theicg.co.uk
SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T130000
DTEND;TZID=Europe/London:20251001T133000
DTSTAMP:20260423T061948
CREATED:20250722T105729Z
LAST-MODIFIED:20250724T130817Z
UID:38906-1759323600-1759325400@theicg.co.uk
SUMMARY:AI-moderated voice interviews: friend\, foe or future of Qual?
DESCRIPTION:  \nCome and hear more about Glaut\, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based\, AI-moderated interviews (“AIMI”)\, which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers\, employees\, patients)\, in +50 languages. \nGlaut thrives at the intersection of artificial intelligence\, marketing\, and human psychology\, blending these fields to deliver deeper\, more meaningful insights. \nMatteo Cera – Glaut Founder \n \nI am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/ \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-moderated-voice-interviews-friend-foe-or-future-of-qual/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T130000
DTEND;TZID=Europe/London:20250917T133000
DTSTAMP:20260423T061948
CREATED:20250901T102519Z
LAST-MODIFIED:20250901T102644Z
UID:39005-1758114000-1758115800@theicg.co.uk
SUMMARY:Thriving in the Strategy Swamp (as an Independent)
DESCRIPTION:This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here  \n \n  \n  \nEd Mehmed (former MD at What If\, Butterfly\, and Accenture) shares what it takes to thrive in today’s independent consulting world. \nDrawing on his journey from boutique to big consultancy to independent consultant\, he’ll share real world stories and tips for finding the work that matters to you. \nHe’ll be joined by Marco Rovagnati\, Co-Founder of Quallie.Ai. \nThey’ll also explore how tools like Quallie.Ai help independents stay fast\, sharp\, and close to the craft\, making the right kind of work easier to land. \nRegister for this session here
URL:https://theicg.co.uk/event/thriving-in-the-strategy-swamp-as-an-independent/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250916T120000
DTEND;TZID=Europe/London:20250916T124500
DTSTAMP:20260423T061948
CREATED:20241114T095021Z
LAST-MODIFIED:20250731T110805Z
UID:38021-1758024000-1758026700@theicg.co.uk
SUMMARY:Book Group:  "The Way We Talk Around Here" by Gill Ereaut
DESCRIPTION:  \nJoin author Gill Ereaut\, alongside ICG member Judy Taylor who’ll lead a discussion about this book that shows how your organisation’s culture shows up in your language and why it matters. \nJudy says… \nIf you work with companies who are aiming to improve workplace culture and communication\, or if you are responsible for advising clients on how they communicate with their staff\, about their brands\, to their consumers\, The Way We Talk Around Here is well worth a read. \nIt’s great for qualitative researchers to understand how and why language is the data of culture. By being able to decode language and its influence\, it helps highlight how it also sets invisible rules and parameters that affect how we are perceived and how we perceive others.  Reading this book can change how we speak\, read and listen. The book outlines clear strategies for leaders to adopt more relevant and meaningful cultural norms through the language they use. The book focuses on linguistics\, and provides insights into how small linguistic changes can transform a business or brand culture. It’s great to apply some of her wisdom to running focus groups and depth interviews too\, and especially apply it when completing ethnographic work. \nExtract from the Amazon summary: \nThe unspoken rules and unquestioned assumptions that make up an organization’s culture are so well hidden that\, once we become insiders\, we stop noticing them. They’re just ‘the way we do things around here’.  Examining an organization’s language is a powerful and practical way to shed light on its culture. \nGill Ereaut describes how to uncover organizational and team cultures through paying close attention to the language used and adopted by insiders. \n\nHow researchers and ethnographers – and those helping organisations – can spot language patterns to identify unconscious rules and norms\n\nNB Gill Ereaut is a linguistic consultant specializing in analyzing corporate cultures and their effects. She founded UK consultancy Linguistic Landscapes Ltd in 2002\, pioneering the commercial application of language analysis to organizational challenges. \nMore info \n‘The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters’ is shortlisted for the People\, Culture & Management category in this year’s Business Book Awards. Run annually\, the awards celebrate the work of authors who have shared their industry or market knowledge\, experience\, and expertise in published book form. The category People\, Culture & Management is for books focused on improving people skills\, management and working environments. \nAmazon link: https://amzn.eu/d/9xjVnLm  (The Kindle version is currently available at a bargainous 99p/99c in the run up to the Awards announcement on Sept 10th!) \nLinkedIn Live interview coming up on Aug 8th: https://www.linkedin.com/events/meetour2025bbafinalists-gillere7356325971311923201/theater/ \n  \n  \nNo need to pre-register: click here for login 
URL:https://theicg.co.uk/event/book-club-gill-ereaut/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/11/Book-and-mug-image-RESIZED-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250911T110000
DTEND;TZID=Europe/London:20250911T120000
DTSTAMP:20260423T061948
CREATED:20250729T065247Z
LAST-MODIFIED:20250729T065247Z
UID:38947-1757588400-1757592000@theicg.co.uk
SUMMARY:Secure your small business: easy wins for information security peace of mind
DESCRIPTION:This webinar has been sponsored by Indeemo \n \n  \n  \nSupply chain attacks are on the rise.  Small and medium sized businesses are often targeted by attackers to either gain access into larger companies systems\, or access information.  End clients know this and therefore carry out extensive procurement activities on their suppliers (including research agencies).  There is also an expectation for agencies to carry similar checks on their suppliers (e.g. freelancers\, fieldwork providers) – this is to ensure client commercial and participant personal information is secured wherever it exists down the supply chain. \nDuring this session we will cover some basic security hygiene items which you can apply to your devices and cloud services to help minimize risks when you are custodians of this information.  We’ll also show you what to look out for from a risk perspective when selecting\, suggesting and using cloud services (including AI tools) to assist you in your projects. \nWe will also be looking at a few examples of common attacks and what to do to help prevent a security breach. \nAttendees can expect to leave the session with added knowledge on how to protect digital information on systems and devices as well as feeling empowered to confidently respond to client security questions and questionnaires. \nOur presenter – John Rickets \nJohn Ricketts has been working in the market research agency since 1997 – he now has grey hair.  In that time he delivered technical and security support services to research agencies\, freelancers\, CATI centres\, and viewing studios. John left the industry for 3 years to develop his cyber security skills further by assisting Enterprise and Government organizations with security governance \, risk and compliance activities. \nHe came back to the insights industry in 2018 to establish InfoShelter Ltd – a company formed with the aim of helping market research businesses traverse the cyber threat landscape and meet client and regulatory requirements in information security\, privacy\, and now\, AI Governance. \n \n  \n  \nWeb: https://www.infoshelter.co.uk \nCompany LinkedIn: https://www.linkedin.com/company/infoshelter-ltd/ \nJohn R LinkedIn: https://www.linkedin.com/in/john-ricketts/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/secure-your-small-business-easy-wins-for-information-security-peace-of-mind/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/woman-at-laptop-RESIZED-WEBINARS-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T130000
DTEND;TZID=Europe/London:20250910T143000
DTSTAMP:20260423T061948
CREATED:20240926T103338Z
LAST-MODIFIED:20250904T140207Z
UID:37855-1757509200-1757514600@theicg.co.uk
SUMMARY:ICG Member Speed Networking (using Remo)
DESCRIPTION:This event has been generously sponsored by Glaut \n \n  \n  \n  \n  \nWe are excited to bring you another ICG Member Speed Networking session\, hosted by the virtual conferencing/meeting platform\, Remo. \nThis is your opportunity to meet others in small groups/one to one\, for short periods of time. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n(Note – there are a number of ways to register. If you click on ‘magic link’ with your email address\, it’ll send  a link to your inbox from which you can register. Alternatively\, you can register using the other platforms they list there).  \n 
URL:https://theicg.co.uk/event/icg-member-speed-networking-using-remo/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/09/Speed-Networking-1-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250902T160000
DTEND;TZID=Europe/London:20250902T164500
DTSTAMP:20260423T061948
CREATED:20250731T112525Z
LAST-MODIFIED:20250731T113259Z
UID:38958-1756828800-1756831500@theicg.co.uk
SUMMARY:A Whistlestop Tour of Canva
DESCRIPTION:This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple \n \n  \n  \n  \nReady to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch from PowerPoint\, or if you want to create better-looking social content without needing a design degree. \nRamona will walk you through creating presentations in Canva and show you how it stacks up against PowerPoint. Spoiler alert! There are some genuine advantages worth knowing about. \nWe’ll also explore how to knock up social media content quickly\, create simple videos\, and use whiteboards for coaching and brainstorming sessions. Plus I’ll cover the different ways to export and share your work. \nIt’s not a deep-dive tutorial\, more of a “here’s what Canva can actually do for you” overview that should give you enough to decide if it’s worth exploring further. \nBy the end\, you’ll have a good sense of where to start if you want to give it a go. \nRamona Daniel \n \n\n\n  \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \n\n\nLogin here (no need to pre-register).
URL:https://theicg.co.uk/event/a-whistlestop-tour-of-canva/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/group-sitting-around-RESIZED-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250820T130000
DTEND;TZID=Europe/London:20250820T133000
DTSTAMP:20260423T061948
CREATED:20250625T103105Z
LAST-MODIFIED:20250625T103927Z
UID:38803-1755694800-1755696600@theicg.co.uk
SUMMARY:Effortless Rewards: Smarter Gifting for Happier Participants
DESCRIPTION:Welcoming Totally Gifts for this half-hour session \n \nWhat You’ll Learn \nIn this half-hour session\, you’ll discover how our platform simplifies participant rewards while delivering a seamless\, engaging experience for recipients. Whether it’s prepaid cards\, a wide selection of market leading gift vouchers\, or even BACS payments—we handle it all through a single\, easy-to-use code and delivery portal. \nAt Totally Gifts\, we go beyond being just a provider; we strive to be a trusted partner in your projects. Our solution helps you streamline reward management while ensuring a frictionless experience for participants. \nAbout Totally Gifts  \nTotally Gifts is built on deep industry expertise and years of hands-on experience. Purpose-built for the B2B market\, our platform is designed to support organisations of all sizes in delivering a wide range of rewards\, effortlessly. \nFrom selection to delivery\, our curated\, full-service approach takes the complexity out of rewards\, so you can focus on what you do best\, while we handle the rest. \nMeet the Speaker: Peter Bennett\nSales Director\, Totally Gifts \n \nPeter brings over 10 years of experience in the rewards\, recognition\, and loyalty space. Having worked both client-side and agency-side\, he’s led high-impact projects for global blue-chip clients. \nSince joining Totally Gifts over two years ago\, Peter has spearheaded the Client Solutions strategy\, successfully delivering multimillion-pound\, multi-continent reward programs. His expertise\, coupled with our agile in-house tech and client-first approach\, enables us to deliver exactly what our clients need\, when they need it. \nRegister for this session (open to non-members)
URL:https://theicg.co.uk/event/effortless-rewards-smarter-gifting-for-happier-participants/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T150000
DTSTAMP:20260423T061948
CREATED:20250714T162722Z
LAST-MODIFIED:20250714T162722Z
UID:38886-1754575200-1754578800@theicg.co.uk
SUMMARY:Beyond Words: How Language and Culture Shape Credible Global Market Research
DESCRIPTION:This webinar has been generously sponsored by TTC wetranslate Ltd  \n \nUnlock the secrets to truly credible global market research in thisupcoming webinar\, “Beyond Words: How Language and Culture Shape Credible Global Market Research.” \nIn today’s interconnected world\, understanding your audience goes far beyond simple translation. Join us to discover how cultural nuance and linguistic expertise are essential for accurate data\, meaningful insights\, and research that resonates worldwide. \nThis session will empower you with practical strategies to navigate cross-cultural challenges\, avoid common pitfalls\, and deliver research that stands up to global scrutiny. \nOur speaker – Levent Yildizgoren \n \nLevent is one of the two co-founders of TTC wetranslate and has helped it grow from a single to multi-language vendor. Levent is an experienced English to Turkish translator himself and a PRINCE2® Qualified Project Manager. \nLevent has over 30 years of industry experience; he is a mentor\, speaker\, charity fundraiser and visiting lecturer at Essex University. He was the winner of ‘Outstanding Contribution to Translation Industry in 2015’ award. \nLevent also is a published author of ‘Good Business in any Language’ and host of ‘Thrive in Global Markets’ podcast. In his spare time\, he enjoys skiing\, bike riding and swimming\, and is also a PADI rescue diver. \nE: levent@ttcwetranslate.com \nRegister for this webinar here 
URL:https://theicg.co.uk/event/beyond-words-how-language-and-culture-shape-credible-global-market-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/07/woman-at-laptop-RESIZED-WEBINARS-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250805T160000
DTEND;TZID=Europe/London:20250805T164500
DTSTAMP:20260423T061948
CREATED:20250707T155038Z
LAST-MODIFIED:20250709T102111Z
UID:38866-1754409600-1754412300@theicg.co.uk
SUMMARY:Demystifying coaching: How coaching can help you (and your clients!)
DESCRIPTION:This Knowledge Share is presented by ICG member Carol Raithatha \n  \nCoaching has become widespread in the business world but there can be a lot of confusion about what it actually is and how it can help professionals. This Knowledge Share will start from the beginning and explain what coaching is (and is not)\, workplace coaching theory and process\, and give some examples and case studies of its application. Finally we will look at why coaching might be especially useful for independent insight consultants and their clients. \nCarol Raithatha \n \n  \nI’m an Executive Coach working with clients from all sectors\, but because of my background\, have a particular emphasis on research and insight. I’ve been a member of the ICG for over 20 years and have been working in product testing\, qualitative research\, and desk research. About five years ago I gained a qualification and started offering coaching too. Recently my focus has moved entirely to coaching. It is extremely rewarding and motivating to work with and see colleagues from the insight field develop and flourish. \nClick here to join this session (no need to pre register)
URL:https://theicg.co.uk/event/demystifying-coaching-how-coaching-can-help-you-and-your-clients/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250730T130000
DTEND;TZID=Europe/London:20250730T133000
DTSTAMP:20260423T061948
CREATED:20250630T104854Z
LAST-MODIFIED:20250702T142225Z
UID:38829-1753880400-1753882200@theicg.co.uk
SUMMARY:Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
DESCRIPTION:Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive\, a leading online platform purpose-built for qualitative research. \nFrom online focus groups to in-depth interviews and bulletin boards\, VisionsLive offers a seamless\, intuitive experience for moderators and participants alike. Discover how our advanced video technology\, AI-powered reporting features\, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support\, including recruitment and moderation\, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence. \nWhether you’re an independent consultant or part of a larger agency team\, this session will show you how to streamline your workflow and enhance your qualitative research. \nNikki Baines \n \nNikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time\, she has helped clients successfully run hundreds of projects\, ranging from small exploratory groups to large-scale international studies\, across a wide variety of sectors. Known for her hands-on\, proactive approach\, Nikki goes above and beyond to ensure every project runs smoothly\, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed\, Nikki is a trusted partner to agencies and brands around the world. \nnikki.baines@visionslive.com \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/next-gen-qual-research-how-visionslive-delivers-deeper-insights-with-less-effort/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250724T110000
DTEND;TZID=Europe/London:20250724T120000
DTSTAMP:20260423T061948
CREATED:20250610T105342Z
LAST-MODIFIED:20250610T105627Z
UID:38767-1753354800-1753358400@theicg.co.uk
SUMMARY:A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
DESCRIPTION:An interactive webinar presented by ICG member John Habershon. \n \nThis is an exercise in sharing my experience\, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM\, both simple and accessible\, but powerful tools for qualitative and quantitative research. \nI began my AI journey early in 2024\, collaborating on projects with two ICG colleagues using ChatGPT. I was also in the privileged position of having my own qualitative data\, recently made into a report\, so I was able to rerun the analysis and compare the process of creating output using Claude. I also collaborated on a huge quantitative project\, discovering the power of Claude in analysing spreadsheets. \nI later added NotebookLM to fill any gaps\, notably importing audio and video files. \n  \nThis will be a session with the aim of familiarising participants with each AI tool. (Incidentally NotebookLM is free\, so the combined cost is £18 pcm). \nThe 45 minute session will consist of a 30 minute tour of the apps\, with 15 minutes for questions (challenge John on anything in the research process that can’t be achieved with this combination). \nJohn Habershon (PhD) \nThroughout my research career I’ve been dedicated to doing research a little differently\, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently my embrace of AI. I have a PhD from Imperial College\, London based on a thesis combining qualitative and quantitative data. \nRegister for this webinar here \nwww.momentumresearch.ai \nMobile  44 (0)7725 582093 \nZoom: johnhabershon@icloud.com
URL:https://theicg.co.uk/event/a-whirlwind-tour-of-claude-sonnet-4-and-notebook-lm/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Webinar-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250723T130000
DTEND;TZID=Europe/London:20250723T133000
DTSTAMP:20260423T061948
CREATED:20250630T160556Z
LAST-MODIFIED:20250701T094752Z
UID:38846-1753275600-1753277400@theicg.co.uk
SUMMARY:Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
DESCRIPTION:A Lunch&Learn session with ICG member Ange Taylor\, AddMaple \nMost insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished\, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile\, researchers rarely get credit for the insights that drive awards and impact 😔. \nImagine this instead:\nResearchers leap from raw survey data to a story dashboard – charts\, qual themes\, key drivers\, stats\, and tables\, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos\, for specific pages\, to add richness. Once story dashboards are delivered\, they enable clients to learn from your framing but can also ask their own questions\, and make their own cuts. A dashboard that’s explorable\, beautiful\, and puts your voice at the centre – even after handover. \nWhat you’ll learn:\nAnge will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative\, add meaning with images or short video\, and highlight what matters most. With thanks to Ramona\, Nadia\, Arthur\, and the Census team. \nAI – isn’t this a threat and a hallucination risk?\nAddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check. \n\nRegister your place here 
URL:https://theicg.co.uk/event/lunchlearn-with-addmaple/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250721T170000
DTEND;TZID=Europe/London:20250721T183000
DTSTAMP:20260423T061948
CREATED:20250630T141550Z
LAST-MODIFIED:20250701T114256Z
UID:38833-1753117200-1753122600@theicg.co.uk
SUMMARY:ICG and MRS - with a pub meet up before and afterwards
DESCRIPTION:For ICG members only. \n  \nJoin us in Central London (or online) to hear from Jane Frost (CEO of The MRS) at the MRS HQ who’ll  tell us all about what the MRS is up to and the benefits available to members. This is a great opportunity to hear directly from Jane and also to ask questions. \nIf you’re joining us in London\, we will be meeting before and afterwards in a nearby pub for an opportunity to chat with other ICG members. \nCentral London meet up \nTimings:  \n4pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \n5pm: The Market Research Society 15 Northburgh Street\, London EC1V 0JR \n6.30pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \nTo attend the MRS talk in person please register here\nJoin the MRS remotely at 5.30pm on Teams \nWhilst there is a limit of 50 attendees in person\, this will be a hybrid event and all are welcome to join online via Teams: \nMicrosoft Teams – Join here\nJoin the meeting now \nMeeting ID: 348 391 358 289 \nPasscode: TW3Bm3NC \n  \n 
URL:https://theicg.co.uk/event/icg-and-mrs-with-a-pub-meet-up-before-and-afterwards/
CATEGORIES:External Event,ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/02/MRS-SIG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250716T143000
DTEND;TZID=Europe/London:20250716T150000
DTSTAMP:20260423T061948
CREATED:20240103T111318Z
LAST-MODIFIED:20250714T154109Z
UID:36725-1752676200-1752678000@theicg.co.uk
SUMMARY:ICG Member Wellbeing Get-Together
DESCRIPTION:A bi-monthly 30-min online ‘Wellbeing Get-Together’  for ICG members. \n \nThese are opportunities for members to; \n\nshare/offload whatever they’d like to share with others\, whatever size or type of issue\, concern\, or niggle being faced\nask others for their thoughts/advice about this if desired\nget to know each other further through this.\n\nThink of these sessions as water-cooler moments; your chance to offload\, chat\, engage with others. It can be isolating working alone/in small businesses and these sessions are designed to mitigate against that. \nFeel free to chat about what’s going on in your lives holistically/widely\, not just about work-related stuff. \nAnother way to bring our community of members together. \nNo need to pre-register for these bi- monthly sessions: Login is https://zoom.us/j/93720922779 \n 
URL:https://theicg.co.uk/event/icg-member-wellbeing-get-together/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/knowledge-2-497122662.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250710T180000
DTEND;TZID=Europe/London:20250710T220000
DTSTAMP:20260423T061948
CREATED:20250513T130106Z
LAST-MODIFIED:20250513T130106Z
UID:38636-1752170400-1752184800@theicg.co.uk
SUMMARY:ICG Annual Summer Party\, London
DESCRIPTION:This event has been generously sponsored by Rigour Research\, your data collection and analysis specialists. \n \n  \nTickets are now available for the ICG’s annual Summer Party on Thursday 10 July\, 6pm\, at the Lockhouse\, Paddington\, London. \n \nTickets are £40+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here \n 
URL:https://theicg.co.uk/event/icg-annual-summer-party-london/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2025/05/Summer-Party-2025-flier-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250709T130000
DTEND;TZID=Europe/London:20250709T133000
DTSTAMP:20260423T061948
CREATED:20250603T101134Z
LAST-MODIFIED:20250603T101258Z
UID:38745-1752066000-1752067800@theicg.co.uk
SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260423T061948
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250703T110000
DTEND;TZID=Europe/London:20250703T120000
DTSTAMP:20260423T061948
CREATED:20250515T103753Z
LAST-MODIFIED:20250515T104221Z
UID:38643-1751540400-1751544000@theicg.co.uk
SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/cybercrime.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250625T140000
DTEND;TZID=Europe/London:20250625T150000
DTSTAMP:20260423T061948
CREATED:20250527T151221Z
LAST-MODIFIED:20250610T112824Z
UID:38722-1750860000-1750863600@theicg.co.uk
SUMMARY:ICG Member Census - Exploring The Results
DESCRIPTION:The ICG conducted a Member Census in February. \nThanks to the hard work and expertise of the team of members who ran and processed this*\, we’d now like to invite members to come along and hear some of the results. \nWe’d also like to take this opportunity to explore ICG ideas for improvement. \nSpecial thanks to the team who made the census happen: \nCore Team: \n\nRamona Daniel: Project Lead\nNadia Antropova: Project Lead \nArthur Fletcher: Data Host\nTony Isaacs: Data Processor\n\nAdditional Help: \n\nRose Wray-Brown\nLucy Nicholls \nAnge Taylor \n\nRegister your place at this now 
URL:https://theicg.co.uk/event/icg-member-census-exploring-the-results/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1488136172-survey.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250613T110000
DTEND;TZID=Europe/London:20250613T114500
DTSTAMP:20260423T061948
CREATED:20250522T164315Z
LAST-MODIFIED:20250522T165139Z
UID:38700-1749812400-1749815100@theicg.co.uk
SUMMARY:Prompt Design for Independent Researchers – Foundations
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\,the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nJoin ICG member Ramona Daniel\, 23Insights\, for this Knowledge Share\nThis 45-minute session will help you get more out of the AI tools you’re already using\, without needing to become a tech expert. You’ll learn: \n\nWhat different types of AI tools (like ChatGPT or Claude) can and can’t do\, and how to pick the right one for the job\nSimple\, repeatable ways to write prompts that give you better\, more relevant answers\nHow to fine-tune AI responses when they’re not quite right\nEasy ways to keep track of the prompts you’ve written\, so you can reuse and improve them over time\n\nThis is a hands-on\, interactive session for independent researchers who want to work faster\, think more creatively\, and make AI a more useful everyday tool. \nRamona Daniel \n \nI’m a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos\, Kantar\, and across the WPP network. I now work independently\, partnering with organisations that need senior-level expertise on a flexible\, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery\, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts\, optimise research processes for greater efficiencies\, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools. \nhttps://www.linkedin.com/in/ramonadaniel/ \nhttps://www.23insights.co.uk/ \n \nNOTE UNUSUAL DAY AND TIME FOR THIS KNOWLEDGE SHARE. \n  \nLogin is https://zoom.us/j/96355976193\nNo need to pre-register
URL:https://theicg.co.uk/event/prompt-design-for-independent-researchers-foundations/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250603T120000
DTEND;TZID=Europe/London:20250603T124500
DTSTAMP:20260423T061948
CREATED:20250519T101117Z
LAST-MODIFIED:20250519T102604Z
UID:38656-1748952000-1748954700@theicg.co.uk
SUMMARY:Exploring the Potential of VR/AR in Consumer Insights
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nPlease join ICG member (and committee member) Barbara Du Perron\, Bric\,  who’ll talk to us about VR and AR\nWhat members will gain from attending: \n\nUnderstanding VR/AR & why it is relevant for Consumer Insight: What these technologies are\, current trends\, and why they matter for market research.\nOpportunities for Research: Practical applications like early-stage innovation\, pack testing\, shopper research\,  virtual home testing\, and usability research.\nCollaboration Potential: Exploring ways we can work together. I am especially interested in quallies that are open to conducting interviews in VR/AR (either remote or in-person with augmented/mixed reality)\, recruiters specialized in street intercepts or hard to research sample (e.g. headset owners) \, people that are great with video and that would be interested in creating immersive deliverables using VR/AR footage and industry/domain experts in relevant domains like automotive\, pack/ shopper or usability research.\n\nAbout Barbara \n \nBarbara is an independent consultant with a focus on research technology and innovation  (helping clients choose new tech/tools\, running pilots\, inspiration workshops\, etc). She’s currently transitioning to building research solutions that leverage the potential of VR/AR in market research. Barbara sits on the ICG committee and is responsible for Advertising and Sponsorship. \nNo need to pre-register for this session.\nLogin is https://zoom.us/j/96355976193\nNote that this Knowledge Share is at a different time to our usual Knowledge Shares.
URL:https://theicg.co.uk/event/exploring-the-potential-of-vr-ar-in-consumer-insights/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
END:VCALENDAR