Shopper Brain Conference Europe 2023
2023-10-25 08:00 - 2023-10-26 17:00 (Europe/London)
25-26 October 2023, Dublin, Ireland
Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness.
The nexus of this conference is the enthralling blend of neuroscience, behavioral science, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds, deciphering their wants, needs, and how they interact with brands, products, and spaces.
Beyond the learning opportunities, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network, exchange ideas, and create meaningful connections.
Your journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount
www.shopperbrainconference.com/dublin

A love letter from AI to the qualitative researcher
2023-11-02 11:00 - 12:00 (Europe/London) | https://zoom.us/j/92843742944
This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.

This webinar, presented by ICG member Tom Woodnutt, Feeling Mutual, will cover how qual researchers feel about AI and how AI feels about qual researchers. Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process.
The webinar will also include a Q&A session, as well an interactive discussion about our experiences of AI to date.
Tom Woodnutt

Tom is the founder of the insight & strategy collective – Feeling Mutual.
Feeling Mutual specialises in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience.

Tom Woodnutt

https://feelingmutual.com
https://www.linkedin.com/in/tomwoodnutt/
REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Meet the Second Adolescents
2023-11-07 16:00 - 16:45 (Europe/London)
This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

What is this Knowledge Share all about?

Is the marketing and brand world missing the opportunity of a lifetime?
Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
70 is the new 50 and 55 is the new 18!
When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.

About Alan Bowman, The Buzzz

The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.
https://www.linkedin.com/in/alan-bowman-74971a1/

Alan Bowman

REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

Lunch & Learn with Sample Answers
2023-11-15 13:00 - 13:30 (Europe/London)
We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Please support this by attending their Lunch&Learn and hearing more.
About Sample Answers
Founded in 1995 by market researchers to serve the research industry. We are known for providing both business and consumer samples for CATI and online methodologies. As the industry has evolved so have we, branching out most recently into qual research services.
What will you learn at the Lunch&Learn?
Designed specifically for online qual we will demonstrate how our nVision service (which you’ll experience in real time) saves set-up time, is respondent-centric and blends the latest AI into easily produced outputs. We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews.
Martin Cawley
Martin has worked in market research since 2000, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium. He has been with Sample Answers again since spring 2019.
REGISTER FOR THIS LUNCH AND LEARN HERE

See you there!

The International Research Landscape
2023-11-22 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Teneo Translations

We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us;

an update on the international research landscape and its key trends and complexities
how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this.

Joaquim will be accompanied by an ESOMAR UK representative.
There will be an opportunity to ask questions related to this subject at the end of this session.

REGISTER YOUR FREE PLACE HERE
ONCE REGISTERED, LOGIN IS https://zoom.us/j/94647185913

Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI
2023-11-29 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.
Adrian Liew, FounderAdrian is a digital strategist, communications consultant and marketing technologist who has advised corporate leaders, government officials and foreign embassies for the past ten years. As a technologist, Adrian’s passion is analysing and using data to reveal the insightful, profound stories that make a difference to people, companies and governments.
Website: www.oppi.live
LinkedIn: www.linkedin.com/in/adsg84
REGISTER FOR THIS FREE LUNCH&LEARN HERE

Squeezed - telling HSBC UK's cost-of-living story with video
2023-11-30 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by Qualzy, the quality insights platform

ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response.
Attend this webinar to find out more about this inspiring and innovative piece of work.
Dan Young

Dan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight, or by training them to do it themselves. In 2020, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards.
Dan Parker-Smith

Dan Parker-Smith runs The Word Is Out, specialists in producing videos for the market research sector. With a research background, Dan’s approach uncovers genuine stories from real people, delivering inspiring insight through video and collaborating with agencies to bring video to their projects.
Social media / web links:
Shed = W: www.shedresearch.co.uk / X: @danielowenyoung
TWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow

REGISTER FOR THIS WEBINAR HERE

Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask
2023-12-05 16:00 - 16:45 (Europe/London) | Zoom – Registration link above
ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities;

The rules of engagement
Girls just want to have fun
Bring it to life.

Nathalie Kantorowicz

A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in insights, research and marketing.
Nathalie founded The marketing-labs in Nov 2011 on the back of a proprietary insights community, and has since added international research services with a focus on qual research in France. Nathalie also maintains since 2012 a core community of tech enthusiasts France & UK, and produces regular updates on the state of consumer relationship with tech, and lifestyle and society trends.
REGISTER TO JOIN THIS FREE SESSION HERE. ONCE REGISTERED YOU’LL BE SENT YOUR LOGIN DETAILS

nkantorowicz@mkglabs.com
https://www.the-marketing-labs.com/

The ICG's Christmas Party 2023
2023-12-08 00:00 - 17:00 UTC | The Atlas Pub, 16 Seagrave Road, Fulham, London SW6 1RX
Please come and join us for a Canapes and Drinks Party on Friday 8th December in the upstairs room of the Atlas Pub, Fulham.

The room holds 60, so grab your tickets now.
Cost is £40+VAT to include beautiful canapes, sharing bowls and drinks, as well as ticketing fees.
With special thanks to our Co-sponsors;

Prevision Research, providing high quality quantitative (CATI and online data collection) and qualitative (B2B recruitment) support to the research industry, since 2009
Bilendi&Respondi. – the preferred panel provider used by consultants all over the UK and Europe

We are also grateful to Teneo Translations for sponsoring our first drinks.

RESERVE YOUR PLACE NOW

Home

Wellbeing during the Festive Period: ICG Members Share Their Top Tips
2023-12-12 10:00 - 10:30 (Europe/London)
This is a half-hour session, led by ICG member Alison Lyon, Counterpoint Research, to explore some of those tried and tested ways in which we can all get through the festive period as stress-free and as healthily as possible.

Come and hear what others have to say and join in the chat. Another way to get to know ICG members in the meantime.
Register to join here: once registered you’ll receive your login from Zoom by email.

Knowledge Share: Turbo-charge your dry January
2024-01-09 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

In this Knowledge Share, ICG member Alison Lyon will take us through her personal journey to sobriety, her top tips for successfully giving up alcohol, and some overall methods for keeping you grounded and calm when facing challenging situations.

https://www.linkedin.com/in/counterpointuk/
Register for this session here: Zoom will then send you your login

International Research: Trends, challenges, and opportunities – An ICG expert panel discussion
2024-01-11 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Teneo Translations

This webinar is the first part of a series of webinars we’ll be conducting about International Research.
Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the following about the international landscape…

Changes past and present
Challenges encountered and solutions found
Future opportunities.

Topics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted.
Our Panelists
Muriel Esposito

Muriel, through Esposito Research and Strategy, offers, innovation and strategy and qual and quant services. She is a food research specialist, with over 25 years experience.
Nicky Fraser

Nicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience, Nicky brings national and international expertise across a wide range of categories and markets, working for some of the leading research agencies in Sydney and London including The Research Business International, Added Value, Crucible, Kaleidoscope and Heartbeat Trends.
Nicky holds a Masters in Social Behaviour from London School of Economics, including Consumer Psychology and Psychology of Advertising, and is also a trained psychotherapist.
Rebecca Harrison

Rebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively, all in the name of research – and my goodness how it has changed! Having worked in a range of small, medium and large agencies, she now runs Mosaik Consulting Ltd from London, specialising in international food and drink innovation and kids research, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed, there is never a dull moment with international research and that’s why she loves it!
Nicholas Kayser

Nicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking), online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt.

Register your place here (Zoom will then send you your login)

ICG Advertiser and Sponsor Get Together: Have Your Say
2024-01-11 13:00 - 13:30 (Europe/London)
Our advertisers and sponsors are a huge part of our success, and we hope that the ICG, with its over-400 micro-business members (all of whom work in #insight #marketresearch) are a bit part of theirs.
Join us on 11th Jan at 1pm for a 30 min chat about the opportunities we can offer you, and have your say about what you’d like us to put in place for you.
This 30 min session is open to existing advertisers and sponsors, as well as potential ones. No obligation to do anything further with us after the meeting. Just your chance to have your say.
Start 2024 as you mean to go on. Get in front of our members and benefit your business.
Register today:
https://zoom.us/meeting/register/tJUkdO6hqj0tG9wgkC-fNrZbxkqEbCM9nIey

ICG Webinar: Transformational Change Dynamics - and The 'S' Word!
2024-01-16 11:00 - 12:00 (Europe/London) | Zoom – Registration link above
Please join us for this informative webinar by ICG member Paul Vittles, where he’ll be covering;

the language of change and why it scares people
transitional change & transformational change
the 3 Key Dynamics of Change
the role of research in transformational change
mini case studies of major change (inc physical, psychological & emotional)
The ‘S’ Word – suicide prevention as a transformational change challenge
the role of research in transforming suicide prevention
how everyone can help and how you can help!

About Paul Vittles and The Jordan Legacy

Paul Vittles is a researcher, change consultant, coach & counsellor. He began his career with MORI in 1984, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side, in the UK and Australia. He now works freelance.
Much of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York.
These days, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention, or getting the numbers of suicides in the UK down from the level of 6,000+ preventable deaths every year…towards zero!
Paul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides.
In 2023, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’.
Paul is active in the following places:
LinkedIn: https://www.linkedin.com/in/paulvittles/
X (formerly Twitter): @PaulVittles
Medium: https://paulvittles.medium.com/
The Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/
REGISTER FOR THIS FREE WEBINAR HERE (once registered your login will be sent to you directly from Zoom)

Lunch&Learn with Bolt Insight - an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights
2024-01-24 13:00 - 13:30 (Europe/London)
Bolt Insight

Bolt Insight is an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets.
Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we conduct.
Our technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages, including:

Simultaneous data collection in 120+ markets
Enhanced data quality (proof points provided below)
Accelerated data collection speed.

Companies like IKEA, Costa Coffee, Kearney, Amazon, Bain, Unilever, L’Oréal, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing, Brand Health & Brand Tracking, Advertising & Campaign Evaluation, Audience Segmentation (U&A) and much more.
What will be covered in this Lunch&Learn?
Learn more about Bolt Insight’s new product, BoltChatAI: AI-powered, fully automated qualitative research tool, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours.
The most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system.
This rich, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA, creating a distinctive and challenging-to-replicate tool.
To provide marketers with instant access to a better understanding of their customers, we have fully automated this system. From launching a new project to receiving a detailed report, BoltChatAI delivers it all.
Our Speaker: Baybars Umur

Co-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing, he previously led digital strategy at WPP’s GREY agency and HAVAS Media, with a particular focus on delivering consumer insights to CPG brands.

BoltChatAI

REGISTER FOR THIS LUNCH&LEARN HERE

Lunch&Learn with Peekator – providing quality access to global consumers through multi-market research
2024-01-31 13:00 - 13:30 (Europe/London)
Grab a sandwich and come and learn more about how Peekator can help you in your business.

About Peekator
Peekator is a multi-market research technology company based in London that is focused on providing quality access to global consumers across the research, advertising, marketing, and communications landscape.
Specifically, what will be covered:

The current state of conducting multi-market research and the most common practices and pain points.
A new approach to multi-market research and how speed, quality and audience reach can be simplified.
How multi-market research surveys can be set up just as easily as single-market research studies. All without compromising on top-notch data and translation quality from all 7 continents.
A case study to bring the above to life.

Our speakers:
a) Marin Mrsa – Founder and CEO

Marin Mrsa – Founder and CEO of Peekator, an innovative multi-market research platform dedicated to providing quality access to global consumers. Marin has made significant contributions to the field of market research and entrepreneurship. He is also passionate about customer experience and is known for his work in the emerging field of research technology.
Marin has been recognised as one of the “30 under 30 Croatian entrepreneurs” and featured on the “GRIT Future List 2020 – The Next Generation of Insights Leaders.” He brings over ten years of invaluable experience in leading Peekator to global recognition.
b) Sohrab Singh – Account Executive

Sohrab Singh – Sohrab is an accomplished market research Account Executive with a keen interest in driving data-driven insights and strategic decision-making in the fields of marketing/advertising and global consumer behaviour. With over 12 years of technology and global consumer behaviour experience, he is currently serving as a client relations ambassador at Peekator.

REGISTER HERE (your login will then be sent to you)

Award for Independent Consultants 2023: Finalists Share Their Submissions
2024-02-01 11:00 - 12:00 (Europe/London)
This webinar has been sponsored by Yonder Data Solutions, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services

Come and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.
A great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024.
Our Finalists

AWARD WINNER: Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children

HIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme

Moorcroft Market Research: Evolving a charity to meet future needs of people with learning disabilities (for Hft)

Hush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)

White Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login)

Knowledge Share: Getting Mini-Consumers with Maximum Opinions: Best Practices in Moderating with Kids & Teens
2024-02-06 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy, helping you leverage your purpose-built platform to win clients and conduct projects more efficiently through the power of AI.

Any one who knows a child knows that they are all unique with their own opinions. Not just mini consumers, kids and teens offer a great deal of opportunity for so many to learn about everything from toys and medicine to food and transportation.
Seasoned kid/teen research experts: Nicki Karet of UK’s Sherbert Research and Pam Goldfarb Liss of USA’s LitBrains-Igniting Ideas! will present some tricks of the trade in moderating with kids and teens for either online or IRL (in real life/in person), as well as offer their hard-earned ideals on creating age-appropriate approaches to ensure productive sessions where one can both have fun and uncover important learning objectives.
Pam Goldfarb Liss

Pam is president/Big Brain at LitBrains – Igniting Ideas!, Inc. in the USA. With more than 25 years of experience in moderating with kids, teens and families on everything from inclusion, depression, allergies and diabetes to soda pop and macaroni and cheese; Pam loves their never-know-what’s-coming-next insights that come from this amazingly frank demographic. Pam works with many global giant consumer brands including Philips Avent, Bayer, Burger King, Coca Cola, General Mills, Nickelodeon/Paramount, Samsung and so many others. Pam is an avid presenter and teacher who loves to provide the industry with kid-ified know how. After having written the text book and taught ‘Moderating with Kids and Teens’ at RIVA Market Research Institute in Washington DC for more than a decade, Pam has recently started an online learning center called Mission Kid Possible powered by litbrains.com with live and on-demand courses on tools and techniques for moderating with kids and teens— it can be found at www.litbrains.com. She currently lives with her husband and Gen Z/Alpha cusper teen daughter in Minneapolis, Minnesota — a Midwestern city in the United States that is very cold.
Nicki Karet

Nicki is the founder and managing director of Sherbert Research in the UK. With more than 25 years of experience working with kids, teens and families; Nicki is passionate about working with kids, tweens, teens, mums and dads, mums-to-be, mums and toddlers, grandparents, teachers, special needs coo-ordinators, youth workers, kids experts, the list goes on. Nicki has been a part of many big brand marketing campaigns all around the world. She has a keen knowledge of kids and their unique views with a wonderful talent of getting them to not just answer but connect with the research. Nicki presents on moderating with kids, teens and families at many global events. Nicki currently lives in London, UK with her husband and two Gen Z children.
https://theicg.co.uk/member/pamlitbrains-com/
www.litbrains.com
https://www.sherbertresearch.com/
https://theicg.co.uk/member/nicki-karet/

LOGIN FOR THIS KNOWLEDGE SHARE
No need to pre-register for it.

Lunch&Learn: Field Notes on AI: questions, intricacies and potential solutions
2024-02-14 13:00 - 13:30 (Europe/London)
We welcome back Field Notes for this Lunch&Learn.

AI is the new Covid of the market research industry.
It revolutionised the way we work overnight. Everyone’s talking about it. And (almost) everyone is freaking out about it.

What questions do clients ask and what worries them, when you mention AI?
What questions should you ask your tech partners, when evaluating their AI products?
And what questions should you ask yourself, when choosing to use AI?

In this Lunch & Learn session we’ll go through all those questions to better navigate the AI world and its intricacies, and we’ll present how at Field Notes we have decided to approach the challenges and opportunities AI brings.
Register here: Zoom will then send you your login details.

Webinar: Financial Planning: A Conversation
2024-02-15 11:00 - 12:00 (Europe/London)
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this.

Specific areas to be covered include:

retirement planning
financial investments
employee responsibilities.

This webinar is designed to give you some food for thought, rather than individual advice, and will give you a chance to share thoughts with other attendees.
REGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.

Webinar: Nowhere Be Like Africa - A Guide To Research
2024-02-28 11:00 (Europe/London)
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact

As part of our international research webinar series, we are now proud to introduce three ICG members who’ll give us some cultural insight, do’s and don’ts of doing research, and some great anecdotes, about doing research in Africa.
Our Speakers
Emil Brune, African Grey
30+ years’ experience of growing brands

I’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies.
My primary interest has always been to use research as a tool to enable better decision-making, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research.
In my previous corporate life at Diageo, I led global thinking on consumer segmentation, portfolio planning, opportunity identification and consumer / shopper trends. I also led their African research teams, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing, insights and innovation teams.
I founded African Grey in 2016, having long been frustrated by agencies who charged exorbitant prices, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions.
Emil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars, Fuel, Tyres BEAUTY Cosmetics, Skincare DRINKS Beer, Bitters, Cocoa, Malt, CSDs, Energy, RTDs, Spirits ENERGY Solar FINANCIAL Banking, Insurance, Pensions, Investments, Neobanking, Cryptocurrency, Buy Now Pay Later FMCG Dairy Products, Lab-grown meat, Oral Care, Pilchards, Plant-based Products, Tobacco ONLINE Social Media, Search PROPERTY Commercial Retail Ikea, John Lewis SOCIAL Clean Cooking TECH Mobile Networks, SIM Cards, SAAS.
Emil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School.
Andrew Onyeagbaku, Mojo Africa

Andrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking, French, German, Japanese, Dutch, English and Igbo, which helps when clients from that region look to enter African markets. He runs two companies, Mojo Africa and Kimoyo Insights.
Mojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products, services, and marketing strategies attuned to those markets.
We are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa, one of the fastest growing regions in the world.
We work with multidisciplinary teams, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes.
We conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products, brands and services.
Some of the industries we have worked in include: automotive, education, non-profit organisations, agritech, bigtech, fintech, edtech, healthtech (social) media, gaming, FMCG, Alcohol, oil & gas, alternative energy, etc
We’ve worked on projects looking at the semiotics of the dairy category in Nigeria, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East, West, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa.
Kimoyo, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D, Innovation and strategy teams make informed decisions about pricing, purchasing and new innovations.
Sharon Matike, Afrique Monitor

An astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights, inputs, and recommendations.
Sharon works to provide on the ground information, comprehensive data,reports, insights and analysis, contact and client tracing for organisations interested in doing business in Africa.
Her company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research, data collection, quality and quantitatively product research, corporate investigations and africa business consulting.
Sharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK.

REGISTER FOR THIS WEBINAR HERE
LOGIN FOR THE WEBINAR IS HERE

The ICG's Annual Quiz Night
2024-02-29 18:00 - 21:00 (Europe/London) | Sir Christopher Hatton, 4 Leather Lane,, London, , EC1N 7RA
Back by popular demand is our annual face-to-face legendary Quiz Night

Quiz masters Deanne and Marc Gold of iPoint Research (also ICG members), will be hosting a brilliant, amusing, neither-too-difficult, nor too-easy quiz, designed to get you working as a team and testing those grey cells.
In true ICG style, we want to encourage everyone to get to know each other. So we’ll allocate you a team on arrival. So….no excuse not to book your ticket, even if you don’t know a soul going.

BOOK YOUR TICKET(S) TODAY.
Cost is £20 + VAT + Eventbrite fee. This covers a good buffet and plenty of drinks.
We couldn’t put on such a brilliant event without the support of our wonderful sponsors:
Main co-sponsors: Qualzy and iPoint Research

Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith)
2024-03-05 16:00 - 16:45 (Europe/London) | Zoom meeting room number 963 5597 6193
The ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date, several of whom return for a new buddy again and again.
Alan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship.
Come and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme, you’re bound to learn something about networking and human connections anyway….
(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme).
Alan Bowman

Founder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations.
Andrew Smith

Founder and Lead Research @ Insight Advantage. Working across both B2C/B2B, the business delivers quantitative & qualitative research, whilst ensuring that clients are also maximising insights from existing data sources.
No need to pre-register for this. Login is here
Zoom meeting ID is 963 5597 6193

From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research
2024-03-06 13:00 - 13:30 (Europe/London)
Ever receive pushback from a client after suggesting an online community approach? If so, you’re not alone! Even after decades of online qual research and with communities being an established methodology today, we can still see client hesitancy in making the jump to a digital solution.
Join us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities, and how to turn those barriers into buys-ins!
We’ll share a few pro tips around:

How to educate (and inspire) clients around online community use cases
How to address potential concerns around the richness and reliability of the data
How smart technology can in fact enhance multi-market research and help uncover cultural nuance
How online makes it easier than ever for client to immerse themselves in the research, live, as it happens

At the end of the sessions, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online!
About incling

incling was founded in 2013 and since then we’ve run over 500,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory, digital diaries to exploring customer journeys and UX experiences.
Presenter: Anna Coombe

Anna started her journey in market research right here at incling, initially as a community manager before transitioning to the commercial side of the company. Throughout her career, she has collaborated with a wide range of clients, brands, and agencies, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG, financial, retail and travel and hospitality sectors, providing her with a broad and adaptable skill set.
Register for this free session here. Once registered, Zoom will automatically send you your login
Anna Coombe: <anna.coombe@incling.com>

Applications of Behavioural Science to Quantitative Market Research
2024-03-07 11:00 - 12:00 (Europe/London)
This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform

Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer.
However, while some have also had similar success in quantitative research, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand, predict, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research.
This webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next, we’ll look at behavioural economic approaches. Finally, we’ll cover personality trait insights.
This webinar will provide both the rationale for why, but crucially also the “how to”. Importantly, everything described will complement existing quantitative research techniques and data collection methods. Therefore, no significant initial investment is required to put any of these approaches into practice.
The webinar will also summarise the highlights from a detailed, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide
This webinar follows on from a similar session that Chris ran for us in early 2022, giving us an overview of how the landscape has changed over this period.
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login)

Conducting Research in Europe: A Panel Debate
2024-03-14 11:00 - 12:00 (Europe/London)
This webinar has been sponsored by Rigour Research

Our Panellists
Alexander Ekimov, Kea Solutions Ltd.

It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and B2B research in a single country, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers, I have also participated at the central coordination level for big multinational projects.
Silvia Iranzo Ferrandis, In Market Research

Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands.
Camille Gerbaud, CG Research

Camille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.
Born in France and living in the UK, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity.
Camille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)

Conducting Research in Europe: A Panel Debate
2024-03-14 11:00 - 12:00 (Europe/London)
This webinar has been sponsored by Rigour Research

Our Panellists
Alexander Ekimov, Kea Solutions Ltd.

It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and B2B research in a single country, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers, I have also participated at the central coordination level for big multinational projects.
Silvia Iranzo Ferrandis, In Market Research

Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands.
Camille Gerbaud, CG Research

Camille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.
Born in France and living in the UK, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity.
Camille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.
Henrique Savelsberg, Savelsberg Research

Henrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture, tires, packaging, adhesives to name a few areas.

REGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)

Quality at Speed: The PureSpectrum Advantage for Independent Researchers
2024-03-20 13:00 - 13:30 (Europe/London)
Please join this 30-min Lunch&Learn session with PureSpectrum.

In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see.
PureSpectrum outlines how by leveraging industry leading technology, researchers can be assured of much higher data quality, significantly reduced field work times and competitive prices.
Stephen Hughes

Stephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry, Stephen has previously worked for the BMRA, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships.
PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, twice placed in the Top 50 of the GRIT Most Innovative List, and twice ranked on the Inc. 5000 list.

Home

https://www.linkedin.com/company/purespectrum/
https://www.linkedin.com/in/stephen-hughes-851b364/

Register for this session here (Zoom will then send you login)

Three things you can do today to start sourcing new project briefs from beyond your network
2024-04-04 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by Qualzy

Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and being responsible for winning work from new clients can be a challenge.
In this Knowledge Share webinar, Paul Griffiths shares three easily used techniques and approaches that will help you more effectively start conversations and source new project opportunities from people outside of your existing network. And in a way that doesn’t take up lots of time and resource.
These business development activities are all things that Paul does for his own growth consultancy (he’s a one-man band himself) and are also techniques and approaches that he uses to help his clients (small and micro research and insight agencies) to grow.
Paul Griffiths

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/

Home

Join this session here

Research in Asia – Everything you wanted to know but were afraid to ask
2024-04-11 10:00 - 23:00 (Europe/London)
This webinar has been generously sponsored by TTC WeTranslate

Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who’ll be discussing what it’s really like to conduct research in Asia.
Specifically, they’ll cover:

The Practical (holidays, timings, translations …)
The Cultural ( cultural input into every stage of the project )
The Relational (rapport with respondents, research professionals etc

You should join this webinar if;

you’re likely to conduct projects in China or SE Asia
you want to understand more about international or multi-market research projects
you’re interested in culture and cross-cultural work.

Felicia Schwartz, China Insight

Felicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty, lifestyle, FMCG, Kids, and automotive
https://www.linkedin.com/in/felicia-schwartz-70331b/
www.chinainsight.co.uk
Sophie Cox, Firestar

Sophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar, a boutique qualitative agency, which works throughout SE Asia
Sophie has been helping international agencies with research in the region for the past 20 years, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia
https://www.linkedin.com/in/sophie-cox-7b2435a
https://firestarresearch.com/index.html

REGISTER YOUR PLACE HERE (note earlier-than-usual start time)
