End Of Year Online Members' Get Together
2022-12-16 17:00 - 18:00 UTC
Please join us, wherever you are around the globe, for a lighthearted get together online.
Think easy quiz, shared stories, friendly chat….
Grab a cuppa or something stronger and login.

We really want to see as many members there as possible.
REGISTER YOUR INTEREST HERE
Join Zoom Meeting
https://us02web.zoom.us/j/86513035177?pwd=[REDACTED]
Meeting ID: 865 1303 5177
Passcode: [REDACTED]

Using online white boards and private response tools in research
2023-01-19 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
Increasingly researchers are using collaborative whiteboards like Miro and Mural and private response tools like Menti to record and share insight, collaborate across teams and even use them with research participants.
This participatory session will focus on how ICG researchers have been using technology such as this.

Spearheaded by ICG members Tom Woodnutt, Annabelle Philips and Karen Cooper, this session will be immersive and discursive. You’ll experience the platforms in real time and be asked to share whatever knowledge you have with others (those with no experience at all are also welcome, of course!).
This session came about from a recent e-group post and we hope that it will keep members up to date and informed.
REGISTER FOR THIS SESSION HERE

Lunch&Learn with Find Out Now
2023-01-26 13:00 - 13:30 (Europe/London)
FREE

We welcome Find Out Now for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Find Out Now surveys 100,000 UK consumers every day. Our platform delivers nationally representative polling for political parties, brands and news outlets in a few hours, and can reach niche audiences like no other market research panel. Unlike other services, Find Out Now is instant and “always on” so you can test, change, and restart surveys for no extra charge. Test your ideas for free, show your client, and get their buy-in before committing to any spend. Find Out Now is a member of the British Polling Council and Certified Market Research Society Company Partner.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this session, Find Out Now will demonstrate their service so that you can get to see how it all works and how it can really benefit your business.
Our Presenter: Chris Holbrook

This Lunch and Learn will be led by Chris Holbrook – Founder / CEO.
Chris founded his award-winning free daily lottery website, Pick My Postcode, 11 years ago. Initially funded by advertising, he discovered that it was a far better platform for conducting market research, at large scale, low cost and high quality. The service was named Find Out Now, and is now used by the UK’s main political parties, national newspapers and TV news programmes. The techniques developed by the team have revolutionised political polling, and they are now focused on doing the same for other sectors.
And additionally, Find Out Now are generously offering all ICG members a fantastic discount:
50% off first project for ICG members
Further links
https://www.linkedin.com/company/find-out-now/

REGISTER FOR THIS SESSION HERE

Login (once you’ve registered) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Leeds Members' Lunch
2023-01-31 12:30 - 14:30 (Europe/London)
Please join other ICG members in Leeds/nearby at:

Ambiente (tapas) on Call Lane in Leeds
31st Jan from 12:30pm – 2:30pm

Promising you a warm welcome.
Contact Kath Rhodes for more info

Using CRM tools to fuel your business
2023-02-02 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services

This is a collaborative, workshop-style event, where we ask participants to join in and share their experiences and thoughts about the Customer Relationship Management tools they’re aware of.
The session will be spreadheaded by ICG member Paul Griffiths, who’ll outline the advantages and value that a CRM can give to businesses like ours, including:

managing a sales funnel
keeping in touch/ to-do lists
communicating with contacts (automating emails etc)
tracking proposals and pipelines.

We will then invite ICG member Mike Stevens to share his wealth of knowledge about several CRM platforms.
We will then open the discussion up and ask you talk about:

your experiences of particular platforms
what is tricky or difficult (ie what are we allowed to do with mailing lists etc)
what we, as a group, can recommend or have done, to get over barriers etc.

REGISTER FOR THIS INTERACTIVE SESSION HERE

Lunch&Learn With Insight Platforms: ChatGPT, DALL-E and the future of research tech
2023-02-08 13:00 - 13:30 (Europe/London)
FREE

We welcome Mike Stevens of Insight Platforms (Mike is an ICG member) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Specifically, Mike will focus on ChatGPT, DALL-E and the future of research tech in his talk and conclude the session with an explanation of how Insight Platforms can help keep members up to speed with a variety of subjects.

Insight Platforms xx

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?

Our Presenter: Mike Stevens

This Lunch and Learn will be led by Mike Stevens.
Further links
https://www.insightplatforms.com/
REGISTER FOR THIS LUNCH&LEARN HERE
Login (but please register first!) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Data Visualisation: An art or a science?
2023-02-09 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar is generously sponsored by Rigour Research

In this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can immediately apply to your work as well as introducing you to some shortcuts for designing insightful dashboards for the Market Research industry.
The webinar has been created specifically for the ICG and is suitable for both quantitative and qualitative researchers.
Andrew Le Breuilly

Andrew Le Breuilly, founder of Arrowstream, has over 15 years of experience working in Data Visualisation and Market Research, as well as delivering training for clients and for Royal Holloway’s MBA and MSc programmes. He particularly specialises in taking large-scale complex surveys and creating intuitive interactive dashboards for global market research companies. Andrew recently led Arrowstream to become finalists of the ASC/MRS Best Technology Innovation Award 2022 for their new product that rapidly prepares survey data for dashboarding and reporting tools.
Linkedin: https://www.linkedin.com/in/alebreuilly/
Website: https://arrowstream.co.uk
Colin Wojtowycz

Colin is an expert in visualising business and research data into actionable insights. He has experience of delivering many successful data visualisation consultancy projects. Building on many years of delivering Research and Intelligence to inform Local Government service planning and delivery. Specialising in survey design, analysis and reporting to understand stakeholder opinion. As a certified Tableau Data Analyst, he creates insightful data visualisations and interactive dashboards within Tableau Desktop.
Linked In: https://www.linkedin.com/in/datawoj/
Twitter: https://twitter.com/datawoj
Tableau Public Portfolio: https://public.tableau.com/app/profile/colin.wojtowycz#!/

REGISTER FOR THIS WEBINAR HERE

Lunch&Learn with Qualzy
2023-02-22 13:00 - 13:30 (Europe/London)
We welcome Ray Davies of Qualzy for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Qualzy

Qualzy have generously sponsored a number of events over the past couple of years. They have a ton of new features to make research easy, affordable, powerful and successful.
The platform supports all your asynchronous project needs including diary tasks, UX research, video blogging, international projects, long term communities and much much more.
Qualzy are passionate about quality insight and love working with quality researchers. They look forward to making friends with more ICG Members and helping you to deliver more for your clients.
Why you should attend this Lunch&Learn
Ray will be talking about how to maximise the power of video, and how it can be turned into practical insight. They’ll be talking through traditional and modern collection methods and looking at the pros and cons of both before giving attendees a sneak preview of Qualzy’s powerful video analysis tools.
*THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY QUALZY
Qualzy are so sure that you’ll love their platform that they’d love to give all ICG Members their first project setup for free (£400 value). This means that all you’ll have to pay are the platform costs.
To give you an idea of what a typical project could cost you: 7 Day project including up-to 200 Participants = £769.
REGISTER FOR THIS LUNCH AND LEARN HERE
Login (but please register first) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Ray Davies
Paul Kingsley-Smith

Emotional Resilience: What Is It And How To Develop It
2023-03-02 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar has been generously sponsored by Feedback Market Research

In this webinar, Keith Mayers, a Chartered Coaching Psychologist and Organizational Psychologist, registered with British Psychological Society, will take us through how we can build our emotional resilience; something which is particularly relevant to micro-business owners, particularly in today’s economic climate.
It has been shown that professionals who work independently may be susceptible to a variety of wellbeing related issues. These can include social isolation, stress, anxiety, life balance, security, and self-esteem. It’s these areas which Keith can help navigate and formulate coping abilities.
What the webinar will cover

What it really means to be an Independent Consultant
Some psychological principles
Applying these principles to foster resiliency and wellbeing
1-2 realistic new steps to implement the above
How to increase your self-awareness.

About Keith

Keith’s journey with this started 11 years ago when he almost lost my life to a very rare auto immune condition, which put him on the verge of multiple organ failure. After a very long recovery and re-educating himself to become a psychologist, he made it his purpose to use his education and personal experience to help others with their wellbeing and resiliency.
Keith is guided by the core belief that even if we lose what we once had physically, we can still grow intellectually, mentally, and emotionally. A challenging life is not necessarily a catastrophic one. We may not live as fully as once did, but our lives can still have value, meaning and purpose. We might just have to be more creative in how we find it.
He has vast experience in coaching one to one, group coaching, workshops, and presentations-including the Clinical Education Programmes for the NHS.

Register for this webinar here
Further links
www.illnesscoach.com
https://www.youtube.com/@IllnessCoach/videos
kmayers73@aol.com

Lunch & Learn with Prevision
2023-03-08 13:00 - 13:30 (Europe/London) | Online – GoToWebinar
We welcome Trevor Wilkinson of Prevision for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Please support this by attending their Lunch&Learn and hearing more.
About Prevision

Prevision Research, based in Milton Keynes, was set up in 2009 and provides the following services for ‘difficult-to-reach’ audiences:

Interviewer administered CATI and CAWI for quantitative research
Hybrid telephone and online data collection
Recruitment for depth interviews, focus groups, communities etc
Specifying and hosting surveys
Delivery of data tabulations to research agencies or end clients

Typical ‘difficult-to-reach’ audiences covered:

Tradespeople (eg, painters/decorators, electricians, plumbers, engineers, builders, roofers, carpenters, bricklayers, plasterers, glaziers etc)
B2B decision makers
Vulnerable people
Social housing tenants
Restaurant owners and key workers
Businesses providing and consumers receiving waste collection services

Prevision was a fieldwork supplier to Purple MR for many years and when the owners wanted to retire in 2019, they invited Trevor Wilkinson and Stephen Bairfelt of Purple to become shareholders and to join the board of directors.
Why you should attend this Lunch&Learn: what will be covered

A brief introduction to the Prevision team, our history and how Purple MR became involved with them
The benefits of traditional data collection approaches for certain niche audiences
Two or three case studies
Feedback from ICG members who have recently worked with Prevision.

We believe people should attend because the session will act as a reminder as to why interviewer administered surveys still have a role, even in an environment where digital approaches dominate the research landscape.
Trevor Wilkinson

Trevor set up Purple Market Research with former ICG chairman Stephen Bairfelt in 2002. He has over 30 years research experience. In that time, he has worked on a wide range of assignments covering both qualitative, quantitative and secondary (desk) research methodologies. Projects typically involve researching difficult-to-reach audiences, in particular B2B audiences. He is formerly chairman of the B2B trade association, BIG and is currently treasurer. He is a fellow of the Market Research Society and is a director of Prevision Research.
REGISTER FOR THIS LUNCH AND LEARN HERE
Login (but please register first) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!
https://www.previsionresearch.co.uk/

Hints and Tips on Excel Essentials
2023-03-22 13:30 - 14:30 (Europe/London)
Following on from the Training Session on PowerPoint we ran last year and in response to several requests, Rachel Crew of Frog Training will be running a similar training session for the ICG on Excel.

This will comprise an hour’s interactive online session for 10 people on Teams and will be held from 13.30-14.30 GMT on Wednesday 22nd March.
The cost will be £25+VAT to include support materials and access to a recording of the session.
What the course will cover

Formatting tips and why Excel does strange things
Creating Simple Formulae
Using Simple Functions – MIN, MAX, AVERAGE, COUNT
Understanding Absolute Addressing ($ signs within formulae).

There will also be opportunities to ask your own questions.
FROG originally started way back in 1986, by Judy Fella. Back then, Judy was the late Professor Stephen Hawking’s PA and Nursing Coordinator. It was then that the world-renowned theoretical physicist asked Judy to try out a new computer for the production of his scientific papers and later a Brief History of Time. Judy’s daughter, Rachel, after completing her Geography degree joined FROG and trained at Microsoft using the Office suite over 26 years ago. Rachel specialises in Excel, Outlook, PowerPoint and Word has been delivering training ever since to an extensive list of small businesses to large global organisations.
REGISTER TO JOIN THE SESSION HERE – WE WILL THEN SEND YOU OUR BANK DETAILS.
Please note that if we get more than 10 people registering, we have the option of running an additional session later on that day.
IF YOU CAN’T MAKE THE SESSION(S) IN REAL TIME, YOU ALSO HAVE THE OPTION OF RECEIVING THE RECORDING OF IT, ALONGSIDE ALL HANDOUT MATERIALS. FEE FOR THIS WILL ALSO BE £25+VAT. REGISTER FOR THIS HERE

ICG Members' Hive Mind
2023-03-28 15:00 - 17:00 (Europe/London) | Star of Kings, 126 York Way, London, N1 0AX
Following on from the success of our first Hive Mind…
Please come along to this 2-hour collaborative session, scheduled just before our Quiz Night.

Think collaboration at its very best. You share what’s bothering, frustrating or positively driving you, and we’ll all work together to try and move your thinking along.
Come along ready to share whatever business issue you’re facing and hear how others would tackle it.
Some examples may be:
‘How do I go about growing my business when there’s only one of me?
‘How do I pivot what I’m doing to respond to a changing market?
‘How do I deal with this particular difficult client of mine?’
‘How do I cope with the inevitable blips /dips in workload?’
‘Top tips for how to manage my time better?’ etc etc.
This event will be free of charge
REGISTER TODAY!

Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories
2023-04-04 16:00 - 16:45 (Europe/London) | Online – GoToWebinar
This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

Welcoming ICG member Abbey Teunis, Embark Insight Ltd for this Knowledge Share: Thriving in the health and wellness industry: Key trends and success stories
In the session, Abbey will cover:

Impact of events in 2022 on the industry trends
Discussion on how the health and wellness industry may be more resilient in a recession than others
Key trends to focus on in 2023, including social responsibility, holistic approaches, personalised products and services, and increased accessibility through e-commerce
Real-world case studies from successful brands to illustrate the trends
Emphasis on responsible marketing practices in light of the cost of living crisis
Strategies and insights for health and wellness businesses to implement in their operations.

Abbey Teunis

Abbey Teunis is the Founder, Director and Lead Researcher at consumer insight agency, Embark Insight. Driven by the core belief that no human truth should ever be ignored, Abbey is on a mission to provide companies with real insights that reflect the real experiences of the customer, providing tangible and actionable opportunities for brand growth.
“Obsessed” with human behaviour and deeply curious, Abbey is a passionate advocate that the truth is human. As such, Abbey coined hybrid research-strategy model ‘The Truth is Human Method’, which is a culmination of more than 15 years of Director level industry experience and learnings. Born from the knowledge that companies, customers and individuals thrive when the customer is truly heard, this method ensures there’s no room for bias, misinterpretation, errors in memory or cliched responses in order to deliver a strategy that delivers lasting value.
https://www.linkedin.com/in/abbeyteunis/

REGISTER FOR THIS SESSION HERE
A recording of the presentation will be available afterwards

Knowledge Share: How to create highly visual and engaging research outputs
2023-04-13 16:00 - 17:00 (Europe/London) | Online – GoToWebinar
This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

This Knowledge Share will be presented by ICG member Barry Clark, Related Stories.
There is a growing client requirement for “highly visual and engaging” outputs to research projects. Related Stories addresses this need through a combination of photography, ethnography and interviews. In this session, Barry will discuss his approach and his motivations.
Related Stories
https://www.linkedin.com/in/barry-clark-28035314/
REGISTER FOR THIS FREE KNOWLEDGE SHARE HERE

Lunch&Learn with Norstat (Norstat Express and TestingTime)
2023-04-19 13:00 - 13:30 (Europe/London) | Online – GoToWebinar
We welcome Norstat for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Norstat is the leading data collector for market research in Europe.

User and market research projects are typically conducted during several weeks. Often important decisions have to be made in days and cannot wait for weeks or months to be complete. Norstat Express and TestingTime give you the possibility to research your customers in hours. Learn how easy it is to use both solutions for qual and quant research studies.

Nortstat/ Nortstat Express / Testing time
Norstat is the leading data collector for market research in Europe. Our mission is to deliver trustworthy data of the highest quality to enable well-informed analysis and decision-making. Norstat Express and TestingTime are two digital products offered by Norstat.
Special offer for ICG members:
Norstat Express. 1 Free trail up to N = 500
Testingtime: 3 test users for free: See https://resources.testingtime.com/promotion
Paul Listuen and Reto Lammler
Paul Listuen has worked in the MR industry since 1993 and have been in various positions both in Norstat, Ipsos and also a founder of a data collection company. He was in 2022 awarded Market Researcher of the year by the Norwegian market research association.

In 2015 Reto Lämmler co-founded TestingTime, the European leader in test user recruiting for UX researchers, which was sold in October 2021 to Norstat, the leading data collector for market research services in Northern Europe.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.

REGISTER FOR THIS LUNCH&LEARN HERE
Login (but please register first!) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution
2023-04-20 11:00 - 12:00 (Europe/London)
Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has encountered and worked on from horizon scanning and broad culture scopes to brand positioning to content and programming creation to packaging innovation and logo screening projects.
CHRIS ARNING – CREATIVE SEMIOTICS LTD.

Chris specialises in semiotics and cultural insight and he has 20 years experience working as a thinker, planner, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is the originator and co-founder of Semiofest, a Celebration of Semiotic Thinking and of the LinkedIn Semiotic Thinking Group. He has worked for clients as diverse as the BBC Radio Centre, Netflix, BMW Mini, GSK, Ricola, Huawei and UKTI. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization; including for commissioning new comedy podcasts and this process was then replicated for BBC News. Chris devised and taught the MA Module, Brands and Meaning on Global Media Communications at the University of Warwick and had been a sessional tutor in Contextual Studies at University of Creative Arts. He teaches a critically acclaimed CPD accredited quarterly course How to Do Semiotics in Seven Weeks. He is currently working on a textbook entitled Brand Semiotics in 25 Diagrams.
Chris Arning <chris@creativesemiotics.co.uk>
www.creativesemiotics.co.uk
REGISTER FOR THIS WEBINAR HERE

Everything you need to know about the Award for Independent Consultants
2023-04-25 10:00 - 10:30 UTC
Come and join us to hear more about this MRS/ICG and what you need to do to submit a winning entry.
Ask us any question – no obligation to submit anything!
Use this opportunity to hear about previous Finalists’ entries and how the Award has benefited their businesses.
Deadline for submitting entries is early July.
No need to pre-register for this: just login to https://meet.goto.com/444996261

Lunch&Learn with QuestionPro (and 56 Degree Insight)
2023-05-10 13:00 - 13:30 (Europe/London) | Online – GoToWebinar
In this lunch & learn session hosted by QuestionPro UK Managing Director Aseem Badshah, we’ll be joined by Jim Eccleston and Duncan Stewart, Managing Partners at 56 Degree Insight from Edinburgh. Discover how independent consultancies/agencies should approach thinking about investing in a research tech stack to help power their business. Since Covid there’s been a major shift towards digitisation and self-service infrastructure, we’ll learn from 56 Degree Insight’s journey and discover how an iterative process can help scale your customer success.

Why should you attend this Lunch&Learn?

Investing in your own research tech stack can help win more business
Avoid being restricted by your clients’ infrastructure
Create new opportunities to run regular tracking studies for your customers
Build an asset to help differentiate yourself from other consultancies/agencies
Criteria to assess your tech & innovation development requirements.

About QuestionPro
Founded in 2006, QuestionPro offers a fully integrated online platform that includes surveys, research & insights, customer experience (CX) and employee engagement software. Our clientele ranges from independent businesses to Fortune 100 companies, who rely on us for insights about customers, employees, and the marketplace. With offices in the UK (headquartered in London), USA, Germany, Mexico, the UAE and India, our customers have 24/7 access to highly trained support specialists and engineers.
Our speakers
Aseem Badshah – Managing Director, QuestionPro (UK, Ireland, South Africa, Canada & Japan)
Aseem Badshah first cut his teeth in the start-up scene of the US. Prior to joining QuestionPro UK in 2019, he was renowned for his entrepreneurial spirit. As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond.
Jim Eccleston – Managing Partner, 56 Degree Insight
Jim Eccleston was a Senior Director in the world’s largest custom market research group at Kantar for over 20 years. He was with the company as it expanded from its Infratest Burke and NFO roots to become TNS and now Kantar. Latterly, along with 56 Degree Insight partner Duncan Stewart, he headed up the group’s Scottish office in Edinburgh.
Duncan Stewart – Managing Partner, 56 Degree Insight
Duncan started his 25 years career in insights working in market research within the tourism sector, firstly at the Scottish Tourist Board and then at Yorkshire Tourist Board. He moved ‘agency side’ when he joined Scotland’s leading market research company System Three and remained with the company as it expanded and rebranded to become Infratest Burke, NFO, TNS and most recently Kantar. Latterly he and 56 Degree Insight partner Jim Eccleston managed the group’s office in Edinburgh.
Further links
www.questionpro.com
LinkedIn Twitter YouTube Facebook
REGISTER FOR THIS LUNCH&LEARN HERE
Once you’ve registered, login for the session is https://meet.goto.com/815667629

Knowledge Share: Understanding more about Linktree
2023-05-11 16:00 - 16:45 (Europe/London)
This Knowledge Share has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

This Knowledge Share will be presented by ICG member Alexander Tan, AT Research.
We all need to market our businesses, right?
In this knowledge share Alex will talk about his experience of using websites and other tools for promoting his business.
Recently there has been much talk of using sites such as Linktree as either an alternative to a traditional website, or alongside one when social media, or short talks, might benefit from a single ‘all on a page’ set of links.
Alex will talk about using Linktree for the first time, some of its features (as a free subscriber and a paid-subscriber), and how it might apply to a small business. Please note that he is not promoting them or sponsored by them 😉.
He hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall.
.
https://www.linkedin.com/in/atresearch21/
REGISTER FOR THIS FREE KNOWLEDGE SHARE

Disability: Breaking down the barriers
2023-05-18 11:00 - 12:00 (Europe/London)
This webinar is generously sponsored by McGowan Transcriptions, specialists in Market Research multiple voice transcription since 1993.

We’re pleased to have ICG member Steven Lacey, The Outsiders, talk to us about his experiences and knowledge.
Steven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse.
Steven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities, the barriers, and what brands can do. He will also provide tips on the best ways to conduct research, how to represent people with disabilities in marketing and how to create good innovation.
REGISTER HERE

Once you’ve registered, login is:
Join Zoom Meeting
https://us06web.zoom.us/j/9884032090?pwd=[REDACTED]
Meeting ID: 988 403 2090
Passcode: [REDACTED]

To AI or not to AI. Is this the question?
2023-05-25 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Qualzy, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities, diary studies, video projects and more. It’s complete with state-of-the-art AI powered tools, outstanding support, and cost-effective pricing.

In this webinar, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research.
Specifically, they’ll cover:

What is AI and how does it work for marketing purposes?
What are marketing related use cases?
What are the limitations?
How to judge where and how AI can help or not.

Dr Dirk Held

Dr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019).
Phil Barden

Phil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever, Diageo, T-Mobile), Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities.

REGISTER FOR THIS FREE WEBINAR HERE
Once registered, login for the session is https://meet.goto.com/145863309

Knowledge Share: Desk Research Uncovered - practical tips for market research professionals
2023-06-06 16:00 - 16:45 (Europe/London) | Online – GoToWebinar
This session has been sponsored by E-tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides

In this session, ICG member Fiona Silver, Silver Research Services, talks to us about Desk Research.

Specifically, she’ll cover:

Desk research – The Basics. What it is and when and why you should use it
13 top tips to help you undertake desk research
Desk research and AI – ideas on how AI can facilitate the process

https://www.linkedin.com/in/fionasilver/

Fiona Silver

REGISTER FOR THIS FREE SESSION HERE

How do qual researchers feel about generative AI?
2023-06-08 11:00 - 12:00 (Europe/London)
This webinar has been generously sponsored by Qualzy

This session is for people who want to know how qual researchers feel towards Generative AI. It will be run by ICG member Tom Woodnutt, Feeling Mutual Ltd.

The session is based on the results from an international industry survey and qualitative research discussion from February 2023, (hosted by Insight Platforms, sponsored by Qualzy) with 167 qual researchers. It includes ideas on how qual researchers can approach this fast changing space in order to get most value from it. The session will include a presentation and open discussion with attendees.

REGISTER FOR THIS WEBINAR HERE

Lunch&Learn: Optimizing Qualitative Research: Exploring the AI-Driven Capabilities of Qualzy
2023-06-14 13:00 - 13:30 (Europe/London) | Online – GoToWebinar
Join this Lunch&Learn for an insightful exploration of the Qualzy platform’s brand-new AI-based features and their applications in qualitative research projects. This presentation will provide a comprehensive overview of the impact of generative AI on planning, design, moderation, engagement, analysis, and reporting, offering a fresh perspective on enhancing research efficiency and effectiveness.

REGISTER FOR THIS FREE SESSION HERE
(Once registered, login is https://meet.goto.com/815667629)

Designing and delivering hybrid events - a taster
2023-06-22 11:00 - 12:00 (Europe/London)
This webinar provides some ‘frames’ for tackling the complexity of hybrid (both face to face and online) events, including

a glimpse of our approach to designing and facilitating hybrid events

negotiating with clients
designing for engagement
Insights from case studies of hybrid events we’ve run.

Orla Cronin

Orla is a research psychologist, facilitator, trainer and consultant – her clients are mainly NGOs and other civil society organisations. She was an active member of the ICG for several years until the focus of her business changed. In fact, she is still in touch with some of you!
In over twenty years of facilitating, Orla has developed a broad toolkit of live and virtual facilitation methods. She has been providing training in both face to face and virtual facilitation since 2015. Her first hybrid workshop took place in 2017 and since then, with some talented colleagues – Una McAlinden and Kim Roth Howe – she’s been refining her experience and approach to these unusually challenging gatherings. they’ve delivered their latest Zoom and Miro based training in Designing and Delivering Hybrid Events to several hundred individuals and organisations across the US, UK and Europe, including to the National Council for Voluntary Organisations, Great Britain China Centre, the Soil Association, University of Durham and NHS Health and Care Research Wales.

Special offer to ICG members:
If you are interested in attending our training, we have a short (2.5 hour) ‘bootcamp’ running on October 18th (https://hybridmeetingbootcamp2023.eventbrite.co.uk) , and a 3 session ‘deep dive’ masterclass scheduled for September 12th, 13th and 14th (https://hybridmeetingmasterclassSept2023.eventbrite.co.uk) . Use the discount code ICG23 to get 15% off either course.
Orla Cronin also runs other training options – see here for more info: Facilitation training OCR ICG 2023
REGISTER FOR THIS WEBINAR HERE
Once you’ve registered, login for the webinar is: https://us06web.zoom.us/j/9884032090pwd=[REDACTED]
Meeting ID: 988 403 2090
Passcode: [REDACTED]
Contact Orla
www.orlacronin.com
www.framework.org.uk
Twitter:@croninorla, @frameworkorg, @ica_uk
LinkedIn: https://uk.linkedin.com/in/orla-cronin-8072442

Lunch&Learn with CoLoop
2023-06-28 13:00 - 13:30 (Europe/London)
Join Alex Coonar and Jack Bowen, founders of CoLoop, to;

get a bit of background and introduction for CoLoop
Have a demo of it
Hear more about future developments & roadmap
Have an opportunity to ask them questions

CoLoop

CoLoop is the AI copilot for qualitative research and can help independent researchers compete with bigger less agile teams.
AI in research is now table stakes and an overwhelming 90% of firms are now investing in AI tooling.
CoLoop are building with the specific thesis that the sum of researchers with AI tooling will significantly out-compete either individual part.
CoLoop is currently in pilot phase or on live projects with ~30 consultancies including several global players across more than 8 countries.
Jack Bowen and Alex Coonar
Jack, CEO of CoLoop, and Alex, CMO of CoLoop, started building AI tools for research after graduating university in 2020.They tarted with genei, a note taking and summarisation tool aimed at students and researchers.
They raised a venture backed seed round from Silicon Valley investors in 2021, and then scaled to thousands of users and more than $1M+ in sales.
They developed CoLoop to solve the problems they experienced with customer and discovery interviews.
https://www.coloop.ai/
https://www.linkedin.com/in/jack-at-coloop/
https://www.linkedin.com/in/alex-coonar-606622129/
REGISTER FOR THIS SESSION HERE

Knowledge Share: Shopper Research
2023-07-04 16:00 - 16:45 (Europe/London)
This Knowledge Share session has been generously sponsored by E-Tabs, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides
This session is designed to give a flavour of what shopper research is all about for those fairly new to the topic, who may be asked to consider this approach by their clients. There are always new things to learn, changes in consumer behaviour, and a myriad of products on offer, so more experienced researchers are welcome to join, but it will be kept at a fairly introductory level given the short amount of time. It will briefly cover different approaches and their merits, eye-tracking and a few practical hints and tips that may be helpful in field. It would be lovely to pass on some insights that may save another poor soul from freezing in the chiller aisle or getting footsore as they run back and forth in a massive Tesco! So do join this session if it sounds like you may find it useful.
Nanda Marchant

Nanda is a qualitative consultant with a long track record. Beginning her research career at a full service London agency, she went on to head up customer satisfaction studies at Barclaycard and then marketing roles at Barclays, before taking the plunge as a freelancer 20 years ago. Though specialising in finance early on, as many consultants will testify, they can apply their expertise to many different topics. So, in recent years she has also built a wealth of knowledge in shopper research, having haunted many a biscuit aisle and bustling bread counter to bring brands an insight into how their customers think, browse and purchase.
www.addedinsight.co.uk

REGISTER FOR THIS SESSION HERE

Lunch&Learn with VisionsLive
2023-07-05 13:00 - 13:30 (Europe/London) | https://zoom.us/j/2071827436
We welcome Nikki Baines from VisionsLive to run this Lunch&Learn for us.

VisionsLive is an online qualitative research platform. They provide support services: 24-hour ticketing service, project manager assigned to assist with every project, full service available (moderation, recruitment, sims trans) as well as a platform-only approach.
They also offer:

Webcam & Audio Focus Groups & IDIs
Text Chat Focus Groups and IDIs
Bulletin Board Communities

Whatever methodology you choose, the same key features are available:

Whiteboards
Heatmaps
Polls
Reporting

Although VisionsLive may also be a small team, our extensive experience has allowed us to build a vast network and a substantial supplier database. They offer both full-service and platform-only packages, ensuring flexibility to meet your specific needs. They also provide various payment options to make it convenient for you.
https://visionslive.com/
https://www.linkedin.com/company/visionslive-limited/mycompany/

REGISTER FOR THIS FREE SESSION HERE

The ICG's Annual Summer Party
2023-07-06 18:00 - 22:00 (Europe/London) | Sir Christopher Hatton, 4 Leather Lane,, London, , EC1N 7RA
Come and join us in celebrating summer. Open to ICG members and non-members.
We’ll be in the raised bit of the bar. Food and drink available. £25+VAT+Eventbrite fee
Special thanks to our main co-sponsors, Bilendi , the preferred panel provider used by consultants all over the UK and Europe, and Reflections. a beautiful, adaptable, bright and creative facility for market research in the Northwest.

BUY YOUR TICKETS HERE
We look forward to welcoming you.

Introduction to AMSR - a free resource for storytelling and bringing context to research and insights
2023-07-13 14:00 - 15:00 (Europe/London) | ICG Zoom Room: https://zoom.us/s/2071827436?pwd=[REDACTED]
Please join ICG member Judith Staig for this webinar.

Tim Harford advises that, when we see a number, we should ask ‘is that a big number?’ One of the ways we can answer that question is to look at recent history. For example, is the interest rate high? Only when compared with the last few years – back in November 1979, it was 17%.
This webinar will introduce you to the AMSR – a fantastic free resource for researchers. The AMSR curates post-war market research projects, papers, and publications and is full of nuggets of gold that will help you put context around today’s markets, find data to spin stories around and bring your insights to life.
The webinar uses the three recent AMSR publications to showcase stories about key issues of our time such as women at work, sustainability, diversity and inclusion, inflation and referendums, as well as to report on the changes and developments we have seen in our industry. Link to publications here
What will I learn? You will know how to use the AMSR for your own research and also what you can do to become involved with what is one of the foremost and most valuable charitable endeavours in our industry.
Judith Staig

Judith is a writer and content strategist working in the research and insights sector. She helps AMSR with marcomms as a volunteer.
REGISTER FOR THIS WEBINAR HERE
https://www.linkedin.com/in/judith-staig-993153/

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