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DTSTART;TZID=Europe/London:20260917T110000
DTEND;TZID=Europe/London:20260917T123000
DTSTAMP:20260915T232651
CREATED:20260226T110821Z
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UID:39562-1789642800-1789648200@theicg.co.uk
SUMMARY:ICG Member AI Survey -  Wave Three Results (With Discussion About AI Agents)
DESCRIPTION:This webinar has been generously sponsored by Liveminds \n \n\n  \n  \n  \n  \n  \n  \nCome and join us at this ICG-member only discussion which will cover; \n\nThe results of the third wave of the ICG-member survey about AI (including responses to the questions about AI Agents) \nHow these results  compare to previous waves\nFurther feedback and discussion about use of AI Agents*\nOverall next steps for us all as Indies.\n\n  \n*If you have experience of using AI Agents\, or have an opinion about them in any way\, please get in touch with us now – we’d like to kick off the discussion with your thoughts.  \nWith special thanks to those involved in this survey; \nAakanksha Haran \nAakanksha runs Smart Move Ventures\, a UK data and research consultancy specialising in quant and qual methodologies\, with a significant part of her business currently run via AI tools. She has run all three waves of the ICG AI monitor survey\, the results of which will be shared. Aakanksha will be joined by her colleague\, Swaraj Hanmante\, who was heavily involved in the preparation of these findings. \n  \nTom Woodnutt  \nTom is the founder of Feeling Mutual\, a  strategic qualitative research consultancy. He has been a co-lead on the ICG AI survey initiative. \n  \n  \nSally Alsop \n \nSally runs Agfora Ltd –  a market research consultancy that has been providing bespoke research services and strategic advice for almost 20 years.They provide qual and quant market research services for organisations operating in B2B and some of the trickier B2C sectors. Sally has been running the ICG webinar programme for many years. \n\n\nRegister for this session here \n 
URL:https://theicg.co.uk/event/ai-wave3-results/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20260922T120000
DTEND;TZID=Europe/London:20260922T124500
DTSTAMP:20260915T232651
CREATED:20260709T103736Z
LAST-MODIFIED:20260825T062114Z
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SUMMARY:ICG Book Group: The Rules That Make Us by Oliver Sweet
DESCRIPTION:Please join us for this Book Group session where we have the privilege of welcoming our author to talk more about the book and join in our discussions about it.\n \nCulture has got a lot to answer for these days. Culture wars\, woke culture\, and cancel culture (to name a few!) have made the world feel chaotic. And that change is real – culture is no longer linear\, progressive and predictable\, and instead has become divergent\, oppositional\, and unpredictable. \nWhile this is easy to see in politics and society\, the same issue applies to organisations and brands. By using an accessible model for understanding culture – The Cultural Trinity – we can find ways to both analyse and change culture in simple\, accessible ways. \nOliver Sweet is one of the world’s leading business anthropologists\, helping brands like Coke\, IKEA\, Google and Dyson\, as well as foundations and governments\, decode why people really do what they do. His book\, The Rules That Make US\, is a rethink of human behaviour\, showing that life\, business and society are driven less by psychology and more by culture. \nRegister for this session here \nYou don’t have to have read the book to attend but we encourage you to do so!  \nOliver Sweet | LinkedIn \n 
URL:https://theicg.co.uk/event/icg-book-group-the-rules-that-make-us-by-oliver-sweet/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T130000
DTEND;TZID=Europe/London:20260930T133000
DTSTAMP:20260915T232651
CREATED:20260909T162059Z
LAST-MODIFIED:20260909T162122Z
UID:40171-1790773200-1790775000@theicg.co.uk
SUMMARY:Why AI flattens qual data towards the average answer\, and what it takes to stop it
DESCRIPTION:We welcome Alex Charlton\, True Stories\, to this Pitch Perfect.  \n  \nAn LLM is a plausibility engine\, not a truth engine. It hands you the most convincing-sounding answer\, not necessarily the true one. Point it at your qual transcripts and it works from whatever it happens to surface – there is no stratified sampling across your dataset\, no language balancing stopping the Spanish groups being drowned out by the English ones. What comes back is the middle of the distribution\, fluently written\, with the odd\, difficult\, interesting participant quietly gone. \nEven qual tools that do promise stratified sampling\, simply place similar quotes in piles\, then label the piles. This is data summarisation\, not the analysis our clients pay us for. And then there’s the question of how we combine our own (human) intelligence with the artificial intelligence we’re working with. This is a minefield in and of itself. \nNone of this can be fixed by better prompting. The fix has to live in the architecture around the model. \nBy joining this session\, expect a working demonstration\, some lessons learnt along the way\, and a sharper set of questions to put to any vendor who tells you their tool “understands” your data. \nAlex Charlton \nAlex Charlton is founder and Managing Director of True Stories. He specialises in qual research and previously founded two London-based insight agencies\, Essential Research and Craft. Frustrated that the AI tools arriving in research were built by engineers who had never moderated a group\, he spent nearly two years building the alternative himself – writing the platform alongside AI rather than briefing a development team\, so that every architectural decision was made by someone who knows what good qual research looks like. True Stories launched in January 2026 and is now used by insight teams across four continents. He works from Medellín\, Colombia. \nTrue Stories \nTrue Stories is an AI-powered analysis platform for qualitative research. It was built by a career qual researcher\, and the design assumption throughout is that the researcher stays in charge: the platform does the reading\, the retrieval and the structured analysis\, and you lead the analysis\, assisted by AI. \nWhere other AI tools summarise data\, True Stories analyses: drawing on 200+ marketing\, consumer psychology and behavioural science frameworks to build a bespoke analysis pathway for each project. Analyses draw evenly across your data rather than sampling whatever the model finds most quotable\, work in your participants’ original language without translating the nuance out\, and carry confidence ratings. You can interrogate any output conversationally\, push on it\, then fold the conversation back into a revised analysis. Once analysis is complete\, your project reports are generated automatically and include: a written mini-report\, a story-driven debrief narrative\, and an editable PowerPoint deck. \nTrue Stories: Human Intelligence. Amplified. \n \nwww.truestories.earth \n  \nRegister for this event here
URL:https://theicg.co.uk/event/1-why-ai-flattens-qual-data-towards-the-average-answer-and-what-it-takes-to-stop-it/
CATEGORIES:ICG Event,Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T100000
DTEND;TZID=Europe/London:20261007T103000
DTSTAMP:20260915T232651
CREATED:20260603T100407Z
LAST-MODIFIED:20260818T132910Z
UID:39920-1791367200-1791369000@theicg.co.uk
SUMMARY:ICG's Annual General Meeting
DESCRIPTION:Join us to hear about what we’ve achieved\, our plans for the future and our financial situation. \nA great opportunity to ask us any questions and make suggestions for the organisation. \nLogin here (no need to pre-register)\n 
URL:https://theicg.co.uk/event/icgs-annual-general-meeting/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20261022T110000
DTEND;TZID=Europe/London:20261022T120000
DTSTAMP:20260915T232651
CREATED:20260910T133345Z
LAST-MODIFIED:20260910T133602Z
UID:40177-1792666800-1792670400@theicg.co.uk
SUMMARY:Longevity - a megatrend.   Fewer people but living longer - a strategic challenge for our time
DESCRIPTION:This is a high energy\, content rich webinar which looks globally at the strategic challenges and implications for developed countries of ever diminishing\, but increasingly demanding populations. The webinar looks ahead at the expected new world order at the turn of the century. We then examine why we are all living longer\, how we can reduce the chances of being hit in  “snipers alley” and what we can do to avoid dementia. \nSimon Culhane \nSimon is currently Vice-Chair of the Epsom and Ewell branch of Citizens Advice\, Finance Director for UK-Sri Lanka Chamber of Commerce and Chair of Ashtead Tennis Club & Leatherhead Badminton Club. \nPreviously\, for almost 20 years\, Simon was Chief Executive of the Chartered Institute for Securities & Investment\, where he first researched and developed the talk as the Institute realised that increased longevity meant increased demand for financial advice and its qualifications. Before CISI\, Simon was at Deutsche Bank\, where he worked for four years as a Director in the Global Investment Bank. \nSimon worked in the Cabinet Office in Whitehall in the mid-90s as a Deputy Director of the Prime Minister’s Efficiency Unit. He also worked at University College London\, Hospital\, helping to set up the first wave of Foundation Trusts. Simon’s early working years were with Lloyds Bank Plc. \nSimon is married to Sarah; they have four adult children. As well as racquet sports\, Simon also enjoys sailing\, and is an active supporter of league one club\, AFC Wimbledon. \nRegister for this session here 
URL:https://theicg.co.uk/event/longevity-a-megatrend-fewer-people-but-living-longer-a-strategic-challenge-for-our-time/
CATEGORIES:ICG Webinar
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