The ICG

ICG Members' Hive Mind
2023-03-28 15:00 - 17:00 (Europe/London) | Star of Kings, 126 York Way, London, N1 0AX
Following on from the success of our first Hive Mind…
Please come along to this 2-hour collaborative session, scheduled just before our Quiz Night.

Think collaboration at its very best. You share what’s bothering, frustrating or positively driving you, and we’ll all work together to try and move your thinking along.
Come along ready to share whatever business issue you’re facing and hear how others would tackle it.
Some examples may be:
‘How do I go about growing my business when there’s only one of me?
‘How do I pivot what I’m doing to respond to a changing market?
‘How do I deal with this particular difficult client of mine?’
‘How do I cope with the inevitable blips /dips in workload?’
‘Top tips for how to manage my time better?’ etc etc.
This event will be free of charge
REGISTER TODAY!

Hints and Tips on Excel Essentials
2023-03-22 13:30 - 14:30 (Europe/London)
Following on from the Training Session on PowerPoint we ran last year and in response to several requests, Rachel Crew of Frog Training will be running a similar training session for the ICG on Excel.

This will comprise an hour’s interactive online session for 10 people on Teams and will be held from 13.30-14.30 GMT on Wednesday 22nd March.
The cost will be £25+VAT to include support materials and access to a recording of the session.
What the course will cover

Formatting tips and why Excel does strange things
Creating Simple Formulae
Using Simple Functions – MIN, MAX, AVERAGE, COUNT
Understanding Absolute Addressing ($ signs within formulae).

There will also be opportunities to ask your own questions.
FROG originally started way back in 1986, by Judy Fella. Back then, Judy was the late Professor Stephen Hawking’s PA and Nursing Coordinator. It was then that the world-renowned theoretical physicist asked Judy to try out a new computer for the production of his scientific papers and later a Brief History of Time. Judy’s daughter, Rachel, after completing her Geography degree joined FROG and trained at Microsoft using the Office suite over 26 years ago. Rachel specialises in Excel, Outlook, PowerPoint and Word has been delivering training ever since to an extensive list of small businesses to large global organisations.
REGISTER TO JOIN THE SESSION HERE – WE WILL THEN SEND YOU OUR BANK DETAILS.
Please note that if we get more than 10 people registering, we have the option of running an additional session later on that day.
IF YOU CAN’T MAKE THE SESSION(S) IN REAL TIME, YOU ALSO HAVE THE OPTION OF RECEIVING THE RECORDING OF IT, ALONGSIDE ALL HANDOUT MATERIALS. FEE FOR THIS WILL ALSO BE £25+VAT. REGISTER FOR THIS HERE

Lunch & Learn with Prevision
2023-03-08 13:00 - 13:30 (Europe/London) | Online – GoToWebinar
We welcome Trevor Wilkinson of Prevision for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Please support this by attending their Lunch&Learn and hearing more.
About Prevision

Prevision Research, based in Milton Keynes, was set up in 2009 and provides the following services for ‘difficult-to-reach’ audiences:

Interviewer administered CATI and CAWI for quantitative research
Hybrid telephone and online data collection
Recruitment for depth interviews, focus groups, communities etc
Specifying and hosting surveys
Delivery of data tabulations to research agencies or end clients

Typical ‘difficult-to-reach’ audiences covered:

Tradespeople (eg, painters/decorators, electricians, plumbers, engineers, builders, roofers, carpenters, bricklayers, plasterers, glaziers etc)
B2B decision makers
Vulnerable people
Social housing tenants
Restaurant owners and key workers
Businesses providing and consumers receiving waste collection services

Prevision was a fieldwork supplier to Purple MR for many years and when the owners wanted to retire in 2019, they invited Trevor Wilkinson and Stephen Bairfelt of Purple to become shareholders and to join the board of directors.
Why you should attend this Lunch&Learn: what will be covered

A brief introduction to the Prevision team, our history and how Purple MR became involved with them
The benefits of traditional data collection approaches for certain niche audiences
Two or three case studies
Feedback from ICG members who have recently worked with Prevision.

We believe people should attend because the session will act as a reminder as to why interviewer administered surveys still have a role, even in an environment where digital approaches dominate the research landscape.
Trevor Wilkinson

Trevor set up Purple Market Research with former ICG chairman Stephen Bairfelt in 2002. He has over 30 years research experience. In that time, he has worked on a wide range of assignments covering both qualitative, quantitative and secondary (desk) research methodologies. Projects typically involve researching difficult-to-reach audiences, in particular B2B audiences. He is formerly chairman of the B2B trade association, BIG and is currently treasurer. He is a fellow of the Market Research Society and is a director of Prevision Research.
REGISTER FOR THIS LUNCH AND LEARN HERE
Login (but please register first) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!
https://www.previsionresearch.co.uk/

Emotional Resilience: What Is It And How To Develop It
2023-03-02 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar has been generously sponsored by Feedback Market Research

In this webinar, Keith Mayers, a Chartered Coaching Psychologist and Organizational Psychologist, registered with British Psychological Society, will take us through how we can build our emotional resilience; something which is particularly relevant to micro-business owners, particularly in today’s economic climate.
It has been shown that professionals who work independently may be susceptible to a variety of wellbeing related issues. These can include social isolation, stress, anxiety, life balance, security, and self-esteem. It’s these areas which Keith can help navigate and formulate coping abilities.
What the webinar will cover

What it really means to be an Independent Consultant
Some psychological principles
Applying these principles to foster resiliency and wellbeing
1-2 realistic new steps to implement the above
How to increase your self-awareness.

About Keith

Keith’s journey with this started 11 years ago when he almost lost my life to a very rare auto immune condition, which put him on the verge of multiple organ failure. After a very long recovery and re-educating himself to become a psychologist, he made it his purpose to use his education and personal experience to help others with their wellbeing and resiliency.
Keith is guided by the core belief that even if we lose what we once had physically, we can still grow intellectually, mentally, and emotionally. A challenging life is not necessarily a catastrophic one. We may not live as fully as once did, but our lives can still have value, meaning and purpose. We might just have to be more creative in how we find it.
He has vast experience in coaching one to one, group coaching, workshops, and presentations-including the Clinical Education Programmes for the NHS.

Register for this webinar here
Further links
www.illnesscoach.com
https://www.youtube.com/@IllnessCoach/videos
kmayers73@aol.com

Lunch&Learn with Qualzy
2023-02-22 13:00 - 13:30 (Europe/London)
We welcome Ray Davies of Qualzy for our next Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more.
About Qualzy

Qualzy have generously sponsored a number of events over the past couple of years. They have a ton of new features to make research easy, affordable, powerful and successful.
The platform supports all your asynchronous project needs including diary tasks, UX research, video blogging, international projects, long term communities and much much more.
Qualzy are passionate about quality insight and love working with quality researchers. They look forward to making friends with more ICG Members and helping you to deliver more for your clients.
Why you should attend this Lunch&Learn
Ray will be talking about how to maximise the power of video, and how it can be turned into practical insight. They’ll be talking through traditional and modern collection methods and looking at the pros and cons of both before giving attendees a sneak preview of Qualzy’s powerful video analysis tools.
*THE EXCLUSIVE AND SIGNIFICANT DISCOUNT BEING OFFERED BY QUALZY
Qualzy are so sure that you’ll love their platform that they’d love to give all ICG Members their first project setup for free (£400 value). This means that all you’ll have to pay are the platform costs.
To give you an idea of what a typical project could cost you: 7 Day project including up-to 200 Participants = £769.
REGISTER FOR THIS LUNCH AND LEARN HERE
Login (but please register first) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Ray Davies
Paul Kingsley-Smith

Data Visualisation: An art or a science?
2023-02-09 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar is generously sponsored by Rigour Research

In this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can immediately apply to your work as well as introducing you to some shortcuts for designing insightful dashboards for the Market Research industry.
The webinar has been created specifically for the ICG and is suitable for both quantitative and qualitative researchers.
Andrew Le Breuilly

Andrew Le Breuilly, founder of Arrowstream, has over 15 years of experience working in Data Visualisation and Market Research, as well as delivering training for clients and for Royal Holloway’s MBA and MSc programmes. He particularly specialises in taking large-scale complex surveys and creating intuitive interactive dashboards for global market research companies. Andrew recently led Arrowstream to become finalists of the ASC/MRS Best Technology Innovation Award 2022 for their new product that rapidly prepares survey data for dashboarding and reporting tools.
Linkedin: https://www.linkedin.com/in/alebreuilly/
Website: https://arrowstream.co.uk
Colin Wojtowycz

Colin is an expert in visualising business and research data into actionable insights. He has experience of delivering many successful data visualisation consultancy projects. Building on many years of delivering Research and Intelligence to inform Local Government service planning and delivery. Specialising in survey design, analysis and reporting to understand stakeholder opinion. As a certified Tableau Data Analyst, he creates insightful data visualisations and interactive dashboards within Tableau Desktop.
Linked In: https://www.linkedin.com/in/datawoj/
Twitter: https://twitter.com/datawoj
Tableau Public Portfolio: https://public.tableau.com/app/profile/colin.wojtowycz#!/

REGISTER FOR THIS WEBINAR HERE

Lunch&Learn With Insight Platforms: ChatGPT, DALL-E and the future of research tech
2023-02-08 13:00 - 13:30 (Europe/London)
FREE

We welcome Mike Stevens of Insight Platforms (Mike is an ICG member) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.
Specifically, Mike will focus on ChatGPT, DALL-E and the future of research tech in his talk and conclude the session with an explanation of how Insight Platforms can help keep members up to speed with a variety of subjects.

Insight Platforms xx

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?

Our Presenter: Mike Stevens

This Lunch and Learn will be led by Mike Stevens.
Further links
https://www.insightplatforms.com/
REGISTER FOR THIS LUNCH&LEARN HERE
Login (but please register first!) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Using CRM tools to fuel your business
2023-02-02 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
This webinar is generously sponsored by Perspective Research Services

This is a collaborative, workshop-style event, where we ask participants to join in and share their experiences and thoughts about the Customer Relationship Management tools they’re aware of.
The session will be spreadheaded by ICG member Paul Griffiths, who’ll outline the advantages and value that a CRM can give to businesses like ours, including:

managing a sales funnel
keeping in touch/ to-do lists
communicating with contacts (automating emails etc)
tracking proposals and pipelines.

We will then invite ICG member Mike Stevens to share his wealth of knowledge about several CRM platforms.
We will then open the discussion up and ask you talk about:

your experiences of particular platforms
what is tricky or difficult (ie what are we allowed to do with mailing lists etc)
what we, as a group, can recommend or have done, to get over barriers etc.

REGISTER FOR THIS INTERACTIVE SESSION HERE

Leeds Members' Lunch
2023-01-31 12:30 - 14:30 (Europe/London)
Please join other ICG members in Leeds/nearby at:

Ambiente (tapas) on Call Lane in Leeds
31st Jan from 12:30pm – 2:30pm

Promising you a warm welcome.
Contact Kath Rhodes for more info

Lunch&Learn with Find Out Now
2023-01-26 13:00 - 13:30 (Europe/London)
FREE

We welcome Find Out Now for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Find Out Now surveys 100,000 UK consumers every day. Our platform delivers nationally representative polling for political parties, brands and news outlets in a few hours, and can reach niche audiences like no other market research panel. Unlike other services, Find Out Now is instant and “always on” so you can test, change, and restart surveys for no extra charge. Test your ideas for free, show your client, and get their buy-in before committing to any spend. Find Out Now is a member of the British Polling Council and Certified Market Research Society Company Partner.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this session, Find Out Now will demonstrate their service so that you can get to see how it all works and how it can really benefit your business.
Our Presenter: Chris Holbrook

This Lunch and Learn will be led by Chris Holbrook – Founder / CEO.
Chris founded his award-winning free daily lottery website, Pick My Postcode, 11 years ago. Initially funded by advertising, he discovered that it was a far better platform for conducting market research, at large scale, low cost and high quality. The service was named Find Out Now, and is now used by the UK’s main political parties, national newspapers and TV news programmes. The techniques developed by the team have revolutionised political polling, and they are now focused on doing the same for other sectors.
And additionally, Find Out Now are generously offering all ICG members a fantastic discount:
50% off first project for ICG members
Further links
https://www.linkedin.com/company/find-out-now/

REGISTER FOR THIS SESSION HERE

Login (once you’ve registered) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Using online white boards and private response tools in research
2023-01-19 11:00 - 12:00 (Europe/London) | Online – GoToWebinar
Increasingly researchers are using collaborative whiteboards like Miro and Mural and private response tools like Menti to record and share insight, collaborate across teams and even use them with research participants.
This participatory session will focus on how ICG researchers have been using technology such as this.

Spearheaded by ICG members Tom Woodnutt, Annabelle Philips and Karen Cooper, this session will be immersive and discursive. You’ll experience the platforms in real time and be asked to share whatever knowledge you have with others (those with no experience at all are also welcome, of course!).
This session came about from a recent e-group post and we hope that it will keep members up to date and informed.
REGISTER FOR THIS SESSION HERE

End Of Year Online Members' Get Together
2022-12-16 17:00 - 18:00 UTC
Please join us, wherever you are around the globe, for a lighthearted get together online.
Think easy quiz, shared stories, friendly chat….
Grab a cuppa or something stronger and login.

We really want to see as many members there as possible.
REGISTER YOUR INTEREST HERE
Join Zoom Meeting
https://us02web.zoom.us/j/86513035177?pwd=[REDACTED]
Meeting ID: 865 1303 5177
Passcode: [REDACTED]

Cyber Security: Defence in Depth
2022-12-15 11:00 - 12:00 UTC | Online – GoToWebinar
In this webinar, Rick Wilmott, head of Sales and Marketing, and Scott Brooks, Cyber Security Expert at Cheeky Munkey, will take us through;

How to be more Cyber aware
The threat landscape
How are small businesses targeted?
What can I do to protect my business?

If you’ve had any IT security ‘horror stories’ and are willing to share what happened and what you learned from the experience, we’d love to hear from you during the webinar.
About Cheeky Munkey
Based in St Albans, Hertfordshire, Cheeky Munkey has been providing managed IT Support in London and throughout the UK to businesses since 1999. We deliver Enterprise-level services and solutions at prices that work for you.
Our team of experts will become your personal IT department; rapidly and efficiently responding to issues, often before you even know they exist. Covering everything from your servers and network infrastructure, to your computers, workstations and mobile devices, we provide end-to-end solutions for all of your technology needs.
https://cheekymunkey.co.uk/
REGISTER FOR THIS FREE WEBINAR HERE

(Once you’ve registered, login is https://meet.goto.com/145863309)

ICG’s Half-Hour Coffee And Connect
2022-12-07 10:30 - 11:00 UTC
FREE

A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc.

No need to pre-register. Just login if you can make it. You never know who’ll be on….
LOGIN IS:Coffee And Connect Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/776596125

Micro-business, macro impact: Gaining a competitive edge through sustainability
2022-11-24 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Podengo

This webinar by sustainability experts MyCarbon will cover:
-The real impact micro-businesses have on the environment
-Potential reduction strategies in research projects
-The future of sustainability and how it will affect your work
-What you need to do to gain a competitive edge.
Speakers:
Dr Toby Green (Director and Co-Founder of MyCarbon)

Toby co-founded MyCarbon whilst conducting his PhD at the University of Leeds in Bio-energy in 2016. With expertise in carbon quantification, emission reduction strategies and carbon offsetting, it’s his life’s mission to reduce the impact of the climate crisis on the world.
Dr John Whittle (Director of Operations & Strategy)

Always drawing on his social scientist background, John has advised some of the biggest brands and businesses in the world on how to understand and manage their global & social impact; both in terms of their environmental footprint and how they successfully engage with their customers and audiences.
https://www.linkedin.com/company/mycarbonuk/
www.mycarbon.co.uk

MyCarbon | LinkedIn
MyCarbon | 1,608 followers on LinkedIn. Calculate your carbon footprint. Reduce your environmental impact. Offset your emissions. | MyCarbon is a platform for individuals and businesses to …
www.linkedin.com

REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS
For ease, once you’ve registered, login for the webinar is https://meet.goto.com/145863309

Five hints and hacks to help your business grow more effectively
2022-11-10 11:00 - 12:00 UTC
This webinar is generously sponsored by Perspective Research Services

Growing your own business is tough, especially if you are also the person that delivers everything you sell. Designing and delivering projects and also being responsible for marketing your business and winning work from new or existing clients can be a challenge.
In this webinar, ICG member Paul Griffiths of Client Advocates, shares five techniques and approaches that will help you more easily grow your business, and in a way that doesn’t take up lots of time and resource.
These hints and hacks are all thing Paul uses for his own growth consultancy (he’s a one-man band himself) and are also techniques and tips he uses to help his clients (small and micro research and insight agencies) to grow.
About Paul

I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.

Home

https://www.linkedin.com/in/paulneilgriffiths/
REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS
Once you’ve registered, login for the webinar is https://global.gotomeeting.com/join/145863309

Get Off the Feast & Famine Rollercoaster!
2022-10-27 11:00 - 12:00 UTC | Online – GoToWebinar
How often do you find yourself riding the feast and famine rollercoaster?
Working and busy one month, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients.
Sound familiar? Time to get off this rollercoaster?
Then come along to this ICG Webinar at 11am on 27 October 2022. We’ll be joined by Chantal Cornelius, who has been running Appletree Marketing for over 22 years. She’s run a number of very popular webinars for us in the last few years and she’ll be sharing more of her invaluable knowledge with us.
Chantal does marketing very differently to many other people in her industry. In this webinar she’ll show you a simple way to plan your marketing for 2023, that will keep you off the feast and famine rollercoaster for next year and beyond.
Here’s what one of Chantal’s Marketing Research clients said:
“HUGE thanks again for everything you’ve done over the years, Chantal. Research Insight is stronger, more customer-focused and more successful as a result of your advice/input (and cheerful cajoling!) and the excellent work of your team.”
Former ICG Member Martin Holliss, Managing Director, Research Insight
Chantal Cornelius

Chantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants and trainers to grow their businesses. She provides simple, practical and down to earth advice to help small businesses to grow.
She has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. Chantal successfully uses her planning techniques to make sure that her business, and those of all her clients, stay off the dreaded feast and famine rollercoaster. She can do the same for you too.
www.Appletreeuk.com
REGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS

Making the Most of PowerPoint: Training with Rachel Crew of FROG
2022-10-18 13:30 - 14:30 UTC
We are excited to have Rachel Crew of FROG run an exclusive ICG Training Session on Tuesday 18th October from 1:30 – 2:30pm BST

In the one hour interactive webinar, Rachel will share some top tips for using PowerPoint more effectively, including how to:

Format slides quickly and correctly
Create your own Master design, as well as adapting given Masters to fit your own needs and managing logos
Using and inserting various objects such as SmartArt, Excel data, logos, video and animation
Produce a more engaging and professional presentation without expending too much time and effort!

There will also be opportunities to ask your own questions.
FROG originally started way back in 1986, by Judy Fella. Back then, Judy was the late Professor Stephen Hawking’s PA and Nursing Coordinator. It was then that the world-renowned theoretical physicist asked Judy to try out a new computer for the production of his scientific papers and later a Brief History of Time. Judy’s daughter, Rachel, after completing her Geography degree joined FROG and trained at Microsoft using the Office suite over 26 years ago. Rachel specialises in Excel, Outlook, PowerPoint and Word has been delivering training ever since to an extensive list of small businesses to large global organisations.

The session will cost a special discounted ICG rate of £20 + VAT and you will receive your own PDF Training handout and webinar recording afterwards.
Register for this Training Session here
An invoice will then be raised. Once payment has been received, FROG will send you the login link.

Applications of Behavioural Science to Quantitative Market Research
2022-10-13 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by MIS Group

Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer.
However, while some have also had similar success in quantitative research, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand, predict, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research.
This webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next, we’ll look at behavioural economic approaches. Finally, we’ll cover personality trait insights.
This webinar will provide both the rationale for why, but crucially also the “how to”. Importantly, everything described will complement existing quantitative research techniques and data collection methods. Therefore, no significant initial investment is required to put any of these approaches into practice.
The webinar will also summarise the highlights from a detailed, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide
Chris Harvey

Chris Harvey is the Founder of Activate Research, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand, predict, and influence target audience behaviour.

REGISTER FOR THIS FREE WEBINAR HERE

Lunch&Learn With incling
2022-09-28 13:00 - 13:30 (Europe/London) | Online
Come and hear Nick Campbell, Associate Commercial Director of incling, talk about how the online platform incling can help your research process, how to use it, and more about the fantastic benefit incling are exclusively offering ICG members:

10% discount on platform hire to ICG members who run their first project with us
a free ‘pre-launch session’ for the first project where one of our community managers would review the platform set up, tasks, activities, notifications etc and set up a call to discuss any recommendations or alternations. This would mean that first time users would benefit from a training session (included for free to all of our clients) as well as a pre-launch check to ensure their first project runs smoothly.

Nick Campbell – Associate Commercial Director

Nick has been an advocate of insight communities from the very beginning of his 12-year research career. After several years managing agency and brand client accounts across sectors (Meta, Anglian Water, Royal London, Havas, MMR), he now heads up incling’s commercial department. His work focuses on developing incling’s growth strategies, speaking at industry events, building strong client relationships, and exploring new methodologies and innovations that help solve client insight challenges.
JOIN THIS SESSION HERE:
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/815667629
You can also dial in using your phone.
United Kingdom: +44 330 221 0088
Access Code: 815-667-629

3-Part Collaboration Day: Hive Mind, AGM, Wine Tasting
2022-09-22 15:00 - 20:00 UTC | Schlesinger London 9 Kingsway London WC2B 6XF, WC2B 6XF, United Kingdom
This day has been generously sponsored by Rigour Research, the data collection and advanced analytics specialists, and hosted by Schlesinger Group

Our latest ICG face-to-face collaborative event is in 3 parts. Feel free to attend 1, 2 or all 3 of them; you must register for Hive Mind and for the Wine Tasting separately
1. Hive Mind: 3 – 5pm

This all about having fun exploring the power of the fantastic ICG member Hive Mind. The idea is that you’ll get to meet other ICG-ers, see how their minds work, and gauge how well you could work together.
Think creativity, team-work, fun, brain-power. You’ll work in small teams to tackle a range of knotty business and societal issues. It’ll be a friendly competition – there’ll be prizes for the most creative or innovative solutions. There may also be some added curve-balls thrown in to keep you on your toes.
This event will be free of charge and is open to the first 35 registrations we receive.
REGISTER TODAY!

2. ICG AGM: 5.15 – 5.45pm

Hear more about what the ICG has been doing and its plans for the forthcoming year.
No need to register for this.

3. Wine Tasting: 6 – 8pm

Join ICG member and wine-supremo Mike Brown, Green Bird Consultants, as he takes us through a wide range of global wines. Not to be missed. Mike is a font of wine knowledge!
This event will cost just £10 (+VAT+Eventbrite fee).
Open to ICG members and non-members.
BUY YOUR TICKETS TODAY!

Our Hosts
These events will be generously hosted by Schlesinger Group UK Studios.. See here for a virtual walk through their London Studios.
Our Sponsor
Rigour Research are a fully accredited data collection and advanced analytics firm who provide fieldwork and data and analytics support to Independent Consultants, Market Research Consultancies and End clients globally.

Lunch&Learn with Prolific
2022-09-21 13:00 - 13:30 UTC
FREE

We welcome Prolific for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Prolific is an online marketplace built by and for researchers, that connects researchers with engaged, active, and trustworthy participants all over the world. Unlike traditional panel companies, Prolific has a unique, high quality, and high value trusted participant pool. We pay higher rewards, provide a better experience to participants, and have proven higher quality data than any other competitor, enabling researchers to run trusted, high quality, world-changing research.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this session, Prolific will be discussing the various methods used to manage its participant pool in order to ensure that all of the participants are of the highest possible quality. This will include:

A discussion of how they onboard new participants
The various levels of verification they enforce
How they monitor account and pool status over time
Why participants are removed from their pool

They will also be sharing a few tips for what you can do as a researcher to select for the best participants from Prolific.
Our Presenter: Dr Andrew Gordon
This Lunch and Learn will be led by Dr Andrew Gordon, Research Consultant at Prolific.
Dr Gordon completed a BSc in Psychology, followed by an MSc in Neuropsychology, and a PhD in Cognitive Neuroscience, examining the neural underpinning of reliance on misinformation. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
And additionally, Prolific are generously offering all ICG members a discount
Sign-up at www.prolific.co/referral/icgweb to get £40 in free credit added to your account.
Further links
www.prolific.co
@Prolific (twitter)
https://www.linkedin.com/company/prolific-academic

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Pensions 101
2022-09-15 11:00 - 12:00 UTC
Pensions 101 with Claire Labrum, Strictly Financial – Thurs 15 Sept, 11am
Generously sponsored by Teneo Translations

This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments. It will cover the basics of pensions (what they are and what they are not), how they are treated for tax purposes (both individually and for Limited companies & partnerships), the limits surrounding contributions and the rules about accessing your money. It will also attempt to show the difference between pensions and other investment options (for example, ISAs).
Register here
Once you’ve registered, login for the webinar is https://meet.goto.com/145863309

Lunch&Learn with Caplena
2022-09-14 13:00 - 13:30 UTC
FREE

We welcome Caplena for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Caplena uses Augmented Intelligence to drastically reduce the amount of time it takes to analyze large amounts of free text from reviews, or responses to open-ended questions. Within minutes Caplena identifies topics and auto-tags your entire dataset, freeing you from repetitive categorization.
Using modern machine learning platforms and a streamlined analysis process can achieve ultra-fast turn around times. Nevertheless, it is not economically feasible to develop and operate cutting-edge deep learning algorithms for a single market research company. We have dedicate our entire energy to help you overcome that technological gap.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
In this Lunch and Learn, we will introduce Caplena, the technology behind it, and how it can make the tedious process of analysing open-ends much easier.
Our Presenter: Pascal de Buren
This Lunch and Learn will be led by Pascal de Buren, Co-Founder and Machine Learning Engineer.
Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.
And additionally, Caplena are generously offering all ICG members a discount:
15% Discount Code: Use this code to redeem:
https://caplena.com/app/account/subscription?coupon=LUNCHLEARN_22
Further links
– Website: www.caplena.com
– Linkedin: https://www.linkedin.com/company/caplena/
– Instagram: https://www.instagram.com/caplena_ag/
– Facebook: https://www.facebook.com/CaplenaAG
– Twitter: https://twitter.com/CaplenaCH

Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
2022-09-01 11:00 - 12:00 UTC
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples.
In this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is, why it matters for industry research, where low quality data comes from, and, most importantly, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions.
Areas that will be covered

Data quality – what it is, where it comes from, and why you should care
Impacts of low data quality on your strategic decisions and bottom line
Five simple steps that you can take today to increase the quality of the data you are basing your business decisions on

Assessing panel provider
Validating your participants
Choosing the correct sample
Effective study design
Fair treatment of participants

Andrew Gordon
Andrew Gordon, PhD, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University, followed by an MSc in Neuropsychology at the University of Bristol, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California, Davis, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.
Prolific is an online research platform that quickly finds research participants you can trust. Just insert your survey link, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes.

REGISTER FOR THIS WEBINAR HERE
(Once you’ve registered, the login for the webinar is https://meet.goto.com/145863309)

Using Anthropology in Market Research
2022-08-25 11:00 - 12:00 UTC | Online – GoToWebinar
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research – Thurs 25 Aug
Generously sponsored by Indiefield

Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us into the changeable realms of interpretation, desire, socially acceptable norms and value.
The talk gives an overview of social anthropology and ethnography in order to provide perspectives and tools to help researchers dig a little deeper.
Register here
ONCE YOU’VE REGISTERED, LOGIN FOR THE WEBINAR IS https://meet.goto.com/145863309

Writing For Impact
2022-07-13 10:00 - 11:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by Ivy Exec

Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will:

Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that will promote your organisation, communicate your ideas and build your personal brand.
Discover the three key things that will make you a better writer.
Practise a simple framework that will enable you to write better, faster and with more impact, whatever the writing task – including writing LinkedIn and ICG profiles.

Judith Staig

Judith Staig has been a researcher for more than 25 years, specialising in B2B and tech and working both client and agency side. In 2013, her love of writing, creative communications and storytelling in research led her to found ContentWrite, a consultancy providing writing and editing, content planning, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member.
https://contentwrite.com/
REGISTER FOR THIS WEBINAR HERE
(Once registered, click here to access the webinar)

Lunch&Learn with ASI (Advanced Symbolics Inc)
2022-07-12 15:00 - 15:30 UTC | Online – GoToWebinar
FREE

We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work.

Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first technology that bridges the gap between social media and traditional market research by introducing probabilistic sampling to the analysis of these social platforms.
Their A.I, Polly™, is able to capture conversations; uncovering insights to help organizations navigate the marketplace. Through their various services, Polly uses representative samples to segment populations allowing her to contextualize the environment brands live in.

Lunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.
Specifically, what will you gain from attending this session?
This will be an educational presentation to show how randomized, controlled, representative sampling on social media was applied to a successful market research campaign, proving that the market research tools of traditional market researchers can now be applied to online samples using A.I/ML, with the added benefit of speedy delivery and more accurate forecasting enabled by this rich dataset.
This Lunch and Learn will be led by Marisol Bedoya, Marketing Specialist.

As part of the Lead Generation and Sales team at ASI, Marisol has drawn from her Bachelor of International Business degree focusing on Marketing and Trade. Throughout her time at the company, she has coordinated ASI’s presence at international events, created relationships with potential customers from around the world and curated project proposals for prospective companies.
https://www.linkedin.com/in/erinottawa/
Login for the Lunch&Learn is https://global.gotomeeting.com/join/815667629
See you there!

Exploring Conjoint Analysis
2022-07-07 11:00 - 12:00 UTC | Online – GoToWebinar
This webinar is generously sponsored by MIS Group

Conjoint Analysis: What is it? How does it work? What does it tell you?
This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with consumers, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation.
If you’ve heard of conjoint analysis but don’t know what it is, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better, then this is the webinar for you.
Saul Dobney

Saul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI), and to make conjoint analysis more realistic, developing several new question types along the way.
REGISTER FOR THIS FREE WEBINAR HERE
dobney.com marketing insight – https://dobney.com
Conjoint Explorer: https://dobney.com/conjoint-explorer–k130
Cxoice Software: https://cxoice.com

The ICG Turns 21! Come and celebrate with us!
2022-06-30 18:00 - 23:00 UTC | Slug and Lettuce St Katherine’s Dock, Unit 1 Tower Bridge House, St. Katharine's Docks London - Tower Bridge,, London, E1W 1AA, United Kingdom
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us.
From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, offering our members a wealth of benefits.
Chat, eat and drink with us in the iconic St Katharine’s Dock, London, overlooking the Tower of London.
We look forward to welcoming you all. You never know, there may even be cake…
BUY YOUR TICKETS TODAY (£32+VAT)
With special thanks to our wonderful sponsors of this event:
MAIN CO-SPONSORS: Field Notes Communities and Qualzy
FIRST DRINKS SPONSOR: Perspective Research Services
BIRTHDAY CAKE SPONSOR: Teneo Translations
DESSERT SPONSOR: iPoint Market Research
GOING-HOME GOODIES SPONSORS: Deep Research and Qualzy
