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X-WR-CALDESC:Events for The ICG
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DTSTART:20190331T010000
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DTSTART:20191027T010000
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191111T080000
DTEND;TZID=Europe/London:20191111T170000
DTSTAMP:20260423T062254
CREATED:20191028T110304Z
LAST-MODIFIED:20191028T110304Z
UID:30166-1573459200-1573491600@theicg.co.uk
SUMMARY:Introduction to Behavioural Economics
DESCRIPTION:Learn behavioural change and how it effects and improves our chances of commercial success.\nAll business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success. \nBehavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it. \nThe course is an entertaining and lively mixture of collaborative learning\, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments\, case histories and even some psychological illusions. \nAttendees are encouraged to bring their own stories and examples. \nWho would benefit\nThis course will touch all aspects of business\, not just market research and insight: so all those who work in marketing\, creative and innovation will benefit from this\, as will those in communications development and culture and change management. \nIn short\, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B. \nObjectives\n\nTo explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.\nTo unveil in its place\, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.\nTo understand the role and importance of engaging the emotions.\nTo open up new areas such as priming\, norms\, heuristics and availability.\nTo jointly probe what this means for research\, communications\, changing consumer (and B2B) behaviour and communication and new product development.\n\nLearning outcomes\n\nReplace the old ‘faulty\, if seductive’ model of the Rational Consumer\, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.\nThis will affect how you make decisions within company culture\, across all elements of marketing such as pricing\, positioning\, creativity\, communications and innovation.\nIn its place\, concepts such as choice architecture\, heuristics\, anchoring\, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.\nSpecifically\, what does it mean for research\, insight\, brands and communications?\n\nLevel\nSpecialist
URL:https://theicg.co.uk/event/introduction-to-behavioural-economics-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191114T080000
DTEND;TZID=Europe/London:20191114T170000
DTSTAMP:20260423T062254
CREATED:20191102T073804Z
LAST-MODIFIED:20191102T073804Z
UID:30173-1573718400-1573750800@theicg.co.uk
SUMMARY:ASC Delivering Better
DESCRIPTION:Turning up the insight\, value\, speed and action – One day conference.\nUltimately survey research – as with any research – is all about the end results.  Though it may be easy to forget this as we work hard to get the survey scripted\, data prepped\, tables tabulated\, and slides sliding. \nIn this conference we will focus on the end results and how recent innovations in technology and thinking is making them better. \n“Better” can show itself in different ways. It can be: \n\nOn time or early (faster)\nReducing error (fitter)\nDelivering more value for money (cheaper/more for less)\nFacilitating strategic and operational change that improves social and business outcomes (more actionable)\nExceeding client expectations\n\nThis is part of the series of one day conferences run by the ASC (Association for Survey Computing).
URL:https://theicg.co.uk/event/asc-delivering-better-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191114T090000
DTEND;TZID=Europe/London:20191114T173000
DTSTAMP:20260423T062254
CREATED:20191031T123008Z
LAST-MODIFIED:20191031T123008Z
UID:30168-1573722000-1573752600@theicg.co.uk
SUMMARY:MRS Financial Services Research Conference
DESCRIPTION:This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. \nHear new insights and explore research journeys from: \nLloyds Banking Group * Visa Innovation Centre * RBS * WorldRemit * TSB * Fairer Finance * Financial Inclusion Centre * Legal & General * Money and Pensions Service * News UK * Payment Systems Regulator \nA packed day where delegates will: \n\nExplore financial consumer attitudes\, market trends and key industry challenges\nExamine how AI\, emerging tech and new methodologies are delivering better outcomes in FS research\nHear how insight is supporting decision making and helping FS providers to seize new commercial opportunities\nGain an industry perspective on how to address equality\, fairness and vulnerability in financial services\nHear from challenger banks on using insight to build better brand engagement\nExamine how insights are supporting the development of chatbot and mobile banking app design
URL:https://theicg.co.uk/event/mrs-financial-services-research-conference-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191117T103000
DTEND;TZID=Europe/London:20191117T123000
DTSTAMP:20260423T062254
CREATED:20191008T105242Z
LAST-MODIFIED:20191008T105242Z
UID:30164-1573986600-1573993800@theicg.co.uk
SUMMARY:ICG North London Meet Up
DESCRIPTION:  \n\n\n\n\n\n\n\n\nJoin other local ICG members on Sunday Nov 17th at 10:30 for a walk on the Heath and then a pub or to a cafe for drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeet at the parking lot of the Gospel Oak entrance to Hampstead Heath ( just East of the Gospel Oak overground station and in front of the Lido) .\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLet Felicia know on 07425893234 if you’ll be attending. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nParagraph
URL:https://theicg.co.uk/event/icg-north-london-meet-up-3/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191119T080000
DTEND;TZID=Europe/London:20191119T100000
DTSTAMP:20260423T062254
CREATED:20191031T123913Z
LAST-MODIFIED:20191031T123913Z
UID:30172-1574150400-1574157600@theicg.co.uk
SUMMARY:BIG Forum – A Breakfast Briefing
DESCRIPTION:Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners \nQuantitative research has been criticised for being overly-rational\, dehumanised and only able to deliver value because of quantification bias. Similarly\, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. \nOften these criticisms are accepted as being ‘methodological flaws’. However\, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist. \nJoin us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.
URL:https://theicg.co.uk/event/big-forum-a-breakfast-briefing-3/
CATEGORIES:External Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191120T110000
DTEND;TZID=Europe/London:20191120T120000
DTSTAMP:20260423T062254
CREATED:20190717T102526Z
LAST-MODIFIED:20190717T102526Z
UID:30156-1574247600-1574251200@theicg.co.uk
SUMMARY:AQR/MRS Recruiter Accreditation Scheme (RAS): The Why\, the What and the How
DESCRIPTION:A webinar for both recruiters and researchers alike\, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). \nThis webinar is generously sponsored by The Talking Shop: 3 gorgeous\, perfectly equipped studios that are perfectly placed in the heart of the diverse\, creative city of Manchester. \nThe RAS has been introduced to improve the quality of qualitative recruitment throughout the qualitative recruitment supply-chain.  The success of the Scheme will depend upon buyers of qualitative recruitment services to make positive choices and to buy quality recruitment from recognised accredited recruiters and recruitment organisations\, as this will drive demand for recruiters to seek accreditation. \nWebinar presenters Debrah Harding (MRS Managing Director) and Lynne Chapman (ICG member and a recruiter)\, are part of the RAS Working Group that developed the Scheme and during the webinar will discuss: \n\nWhy RAS was introduced and the background to the development of the Scheme\nOutline the benefits for recruiters and buyers of recruitment services\nExplain how the accreditation works\nIntroduce you to  free training materials.\n\nTeaser question – just to get you thinking: \n You have been asked to recruit using social media for a car manufacturer\, who wants to recruit male drivers aged 30-50 years who drive a specific type of car.  Which of the following would not be acceptable for a recruitment post on social media? \n\nSpecifying that you are seeking men aged 30-50 years\nSpecifying that you are seeking car owners\nSpecifying that you are seeking car owners who drive a specific type of vehicle\nAll of the above are acceptable.\n\n(The correct answer is 3) as this is revealing too much detail and may lead to fraudulent participants trying to fit quotas in order to participate in research to receive an incentive.  1. and 2. are an acceptable balance between too little and too much information). \nClick here to listen to a recording of this webinar\nDownload webinar slides here\n  \n  \n  \n  \n  \n \n  \n  \n  \n 
URL:https://theicg.co.uk/event/aqr-mrs-recruiter-accreditation-scheme-ras-the-why-the-what-and-the-how-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191121T090000
DTEND;TZID=Europe/London:20191121T170000
DTSTAMP:20260423T062254
CREATED:20191031T123139Z
LAST-MODIFIED:20191031T123139Z
UID:30169-1574326800-1574355600@theicg.co.uk
SUMMARY:MRS MR and Marketing Tech Conference
DESCRIPTION:This latest event from MRS will examine emerging marketing tech trends\, opening up new avenues for engagement\, communication\, prediction and personalisation and driving better experiences. \nMRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is revolutionising insight creation and examine the latest insights that are supporting brands to get the most out of innovative marketing technologies. \n\nDebate the ethics of marketing tech for targeted and predictive consumer strategies\nHear how to optimise conversational AI and Chatbot design for supreme insight collection and customer service\nIdentify new opportunities for brands in the evolving voice economy\nEvaluate how Blockchain and AI is improving data quality and respondent experience in market research\nExamine how developments in wearable tech and machine learning are creating exciting new opportunities to gather and scale up in-the-moment insights\nKeep up to date with how VR is being deployed in research for decision forecasting
URL:https://theicg.co.uk/event/mrs-mr-and-marketing-tech-conference-3/
CATEGORIES:External Event
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