BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200603T134500
DTEND;TZID=Europe/London:20200603T150000
DTSTAMP:20260423T062226
CREATED:20200415T202908Z
LAST-MODIFIED:20200415T202908Z
UID:30185-1591191900-1591196400@theicg.co.uk
SUMMARY:ICG 'Speed Dating' 4
DESCRIPTION:Following on from the success of our first three ‘speed dating’ events\, we are thrilled to be running a fourth one. \nOpen to the first 30 ICG members who register\, this event has two key purposes; \n\nGet to know other ICG members in virtual ‘rooms’ for 10 minutes at a time. A great opportunity to say hi\, put a face to a name\, and learn more about each others’ businesses\, personalities\, likes/dislikes….whatever!\nExperience first-hand the online research platform\, HT Face\, thanks to the generosity of ICG member Arthur Fletcher who co-owns it and is loaning this to us for this event. Note that HT Face offers ICG member a discount when hiring it.\n\nDon’t delay in registering. We usually have a waiting list. First 30 registrants only. \nA full set of instructions about how to use the software and how to navigate your way around will be sent to you a couple of days before the event . We will also be sending your room schedule around this time. Have this to hand during the session. \nREGISTER HERE
URL:https://theicg.co.uk/event/icg-speed-dating-2-3/
LOCATION:Online
CATEGORIES:ICG Event
ORGANIZER;CN="Kath Rhodes":MAILTO:kath@qualitative-street.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200604T110000
DTEND;TZID=Europe/London:20200604T120000
DTSTAMP:20260423T062226
CREATED:20200429T073227Z
LAST-MODIFIED:20200429T073227Z
UID:30188-1591268400-1591272000@theicg.co.uk
SUMMARY:Making It Pop: An Introduction To Data Visualisation
DESCRIPTION:  \nICG member Soti Coker\, Data Chronicle\, will take us through how to gain a unique edge by presenting your data and insights in a way that gets noticed\, remembered and acted upon. You will also learn data visualisation best practises (both quant and qual) and tips to get you started for free. \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/making-it-pop-an-introduction-to-data-visualisation-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200609T103000
DTEND;TZID=Europe/London:20200609T113000
DTSTAMP:20260423T062226
CREATED:20200604T144852Z
LAST-MODIFIED:20200604T144852Z
UID:30196-1591698600-1591702200@theicg.co.uk
SUMMARY:ICG Bring-Your-Own Meet-Ups
DESCRIPTION:Welcome to the ICG’s Bring -Your -Own Meet-Ups; an opportunity to login at specific times during the working week – every week –  and have a chat with other members who also want to chat then. No agenda\, no fuss\, just a chance to say hi to other members for whatever time you can spare. \nWe’ve set up the links\, you just bring your own drink* \n(*we’ve called the links by a different drink depending on the time of day they’re scheduled for\, but don’t let that dictate what you actually do :)) \nEach time slot has 2 possible links. We’ve done this so that if there’s more than a handful of you on at any one time\, you can try the next link. We think that 6-7 people in any one session is probably about right. \n  \nChoose to join at any – or all – of these slots\, on any week that suits you. \n  \nEvery Tuesday morning\, 10.30-11.30am: https://meet.jit.si/ICGBYOcoffee1 OR https://meet.jit.si/ICGBYOcoffee2 \nEvery Thursday afternoon\, 4-5pm: https://meet.jit.si/ICGBYOtea1 OR  https://meet.jit.si/ICGBYOtea2 \nEvery Thursday evening\, 8-9pm: https://meet.jit.si/ICGBYOwine1 OR https://meet.jit.si/ICGBYOwine2 \n 
URL:https://theicg.co.uk/event/icg-bring-your-own-meet-ups-3/
LOCATION:Online
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200610T170000
DTEND;TZID=Europe/London:20200610T180000
DTSTAMP:20260423T062226
CREATED:20200602T105051Z
LAST-MODIFIED:20200602T105051Z
UID:30193-1591808400-1591812000@theicg.co.uk
SUMMARY:ICG Bingo Night - Knock At The Door\, Number 4
DESCRIPTION:Gather all your family members\, grab a cuppa and a pen\, and join us on Weds 10th June at 5pm for our first online bingo session. \nA lighthearted opportunity to bring members together and have a break. \nAll you need to do is; \n1. register here (so that we have an idea of numbers) \n2. print out your cards. We’d suggest printing 2 per person \n3. click on this zoom link at the time. \n  \nWith huge thanks to ICG members Deanne and Marc Gold for hosting this \n  \nDuck and Dive\, Halfway There\, Danny La Rue  – This event is definitely for you!
URL:https://theicg.co.uk/event/icg-bingo-night-knock-at-the-door-number-4-3/
LOCATION:Online
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200618T110000
DTEND;TZID=Europe/London:20200618T120000
DTSTAMP:20260423T062226
CREATED:20200514T171901Z
LAST-MODIFIED:20200514T171901Z
UID:30191-1592478000-1592481600@theicg.co.uk
SUMMARY:Taking Qual Online Using Mobile Ethnography
DESCRIPTION:This webinar is generously sponsored by Particity\, the faster\, easier and more secure way to manage and pay research participants. \nPlease note that Indeemo are offering all webinar registrants  a 20% discount until the end of November 2020. Your contact details will be given to Indeemo unless you opt out here.  \nSince the start of March\, Indeemo has recorded a 100% increase in Brands who urgently need to digitise their approach to Qualitative Research. They are looking for remote\, agile\, digital solutions to help them quickly do research. \nAs the majority of these brands do not have the resources in house to run projects\, Indeemo predicts strong demand for Qualitative Researchers to run remote studies in Q3 and Q4 this year. \nIn this webinar Founder & CEO\, Eugene Murphy will introduce Mobile Ethnography and explain how you can recruit for\, incentivise set up and run asynchronous qual projects remotely. He will also share strategies on how you can pitch this remote service offering to your clients. \nThis webinar will include a demo of the Indeemo dashboard showing an example of a typical Consumption Diary / Shopper Research study and a UX Journey Mapping project that leverages their Mobile Screen Recording and Journey Mapping capabilities. https://indeemo.com \n \nRECORDING OF THIS WEBINAR IS HERE \n  \n \nPlease note that Indeemo are offering all webinar registrants  a 25% discount until the end of September 2020. Your contact details will be given to Indeemo unless you opt out here. 
URL:https://theicg.co.uk/event/taking-qual-online-using-mobile-ethnography-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200624T134500
DTEND;TZID=Europe/London:20200624T150000
DTSTAMP:20260423T062226
CREATED:20200611T170240Z
LAST-MODIFIED:20200611T170240Z
UID:30197-1593006300-1593010800@theicg.co.uk
SUMMARY:ICG Mini-Group Speed Dating
DESCRIPTION:Come and meet other ICG members in small groups\, 10 minutes at a time\, for our next speed dating event. \nWe’ve changed the format slightly to now bring together small groups rather than pairs. We hope that this will bring greater dynamism to your conversations and get you in front of more people per session. \nLogin details will be sent to you by email nearer the time. \nThis event is open to the first 30 ICG members who register. Don’t delay – these events have been popular in the past. \nREGISTER NOW \n 
URL:https://theicg.co.uk/event/icg-mini-group-speed-dating-3/
LOCATION:Online
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Kath Rhodes":MAILTO:kath@qualitative-street.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200625T110000
DTEND;TZID=Europe/London:20200625T120000
DTSTAMP:20260423T062226
CREATED:20200512T202651Z
LAST-MODIFIED:20200512T202651Z
UID:30190-1593082800-1593086400@theicg.co.uk
SUMMARY:Upskill: Future-proof your market research career using semiotics
DESCRIPTION:This webinar is generously sponsored by Talkback Studios\, Nottingham – Celebrating 20 years of supporting the qualitative research industry. \nWe are delighted to have Dr Rachel Lawes presenting this important webinar. \nMarketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer impressed with long market research reports\, they want quick answers. If you are a market researcher\, especially if you are an independent without the security of a large organisation behind you\, this can be very scary. How will you stay relevant and stay in business? \nThere are some bright aspects to this landscape. The marketing industry has become quite good at collecting ‘things’ (attitude statements\, videos of people’s homes\, photos of their possessions) direct from consumers using digital tech. But the question arises of what to do with them. Most brand owners don’t have a clue what to do with qualitative data\, especially visual materials. What’s more\, the ability to have new ideas about marketing strategy is never going to go out of style. Here is where you can solve a problem for the people who used to buy market research and are now doing it themselves. \nBut wait – where are you going to get this near-magical ability to find original insights in qualitative data that other market researchers can’t see? And how are we suddenly going to become experts on marketing strategy when the entire MR industry has traditionally been focused on discussing consumers rather than businesses? The answer is found in semiotics. It is not just a research method but a quite large set of tools for thinking and generating new ideas. Now\, for the first time\, there’s a book on semiotics written especially for marketers\, which takes you through the entire business cycle of semiotic research\, from conception to commercial application. It’s a self-contained course that anyone with a basic grasp of marketing can use to teach themselves and set themselves apart with robust skills. Best of all\, there’s no requirement to physically go out and spread coronavirus among consumers. \nAre you ready? The book “Using Semiotics in Marketing” will boost and future-proof your career in market research and this webinar\, developed exclusively for the ICG\, is where your journey begins. \nREGISTER TODAY\nAbout Rachel \n \nDr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She has supplied brand strategy and consumer insight\, using social psychology\, semiotics and discourse analysis\, to brands in 20 countries\, mainly via Lawes Consulting Ltd (established in 2002). Her academic career started with a PhD from Loughborough University’s internationally renowned Discourse and Rhetoric Group and recent academic positions include that of Principal Lecturer in Marketing at Regent’s University London. For more than 10 years she has convened the Advanced Qualitative Methods Masterclass for the Market Research Society in the UK. Her extensive publishing history includes over 40 conference papers at the annual conferences of the Market Research Society\, ESOMAR\, IIEX\, Qual360\, the Social Research Association\, QRCA (USA)\, AQR (UK)\, ASMRS (Australia)\, Social Intelligence World and many more. Her writing spans marketing industry trade journals\, academic publishing in psychology and market research\, and journalism. She is the author of some of the most well-known methods papers and case studies in semiotics\, including ‘Demystifying semiotics’ (2002)\, ‘Futurology through semiotics’ (2009) and ‘Rebranding Charmin’ (2011). She is recognized as one of the original founders of British commercial semiotics and is known for her engaging style and ability to make difficult concepts and theory accessible to non-academic audiences. Rachel is a Certified Member of the Market Research Society. \nRachel’s new book\, ‘Using Semiotics in Marketing’ (2020) is the first book to set out a step-by-step course in semiotics for marketers. It is available worldwide from Amazon and Kogan Page. \n  \n 
URL:https://theicg.co.uk/event/upskill-future-proof-your-market-research-career-using-semiotics-2-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
END:VCALENDAR