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SUMMARY:Applications of personality psychology to market research
DESCRIPTION:This webinar is generously sponsored by Audiense \nPersonality traits have been shown to be effective predictors of behaviour. What’s more\, they are not difficult to collect. In this webinar ICG member Chris Harvey\, Activate Research\, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand\, predict\, and influence behaviour will benefit from attending. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/applications-of-personality-psychology-to-market-research/
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ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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DTSTART;VALUE=DATE:20220519
DTEND;VALUE=DATE:20220520
DTSTAMP:20260407T121718
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SUMMARY:Insights Assemble! Showcasing Survey Superpowers - ASC Conference
DESCRIPTION:ASC Conference – Insights Assemble! Showcasing Survey Superpowers. – ASC Conference \nOn Thursday May 19th\, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck\, MRS CEO Jane Frost\, and Insight Platform Founder and ICG member Mike Stevens. Please see here for full line-up. ASC Conference Insights Assemble May 19th 2022 \nJames Turner (JT) will host a fantastic day of inspiring speakers\, engaging discussion\, great food\, at the wonderful The Kia Oval – Surrey County Cricket Club. \nThis is a hybrid online and face-to-face event and for those joining in-person\, we’ll have a terrace to enjoy the sunshine\, and a free bar afterwards. \n30yrs or under and want to come in-person? Snap up your Triple-30 ticket for £30. \nCan’t make it to London? No worries! Geographical barriers to knowledge share are so passé – check out our live-streaming online ticket for only £30. \nStandard ticket = £189 Industry Member = £159\, Triple-30 (30yrs or under) = £30\, Online only = £30. All tickets include access to recordings of the event. (Prices exclude VAT and booking fee) \nMORE INFO AND BOOKING HERE 
URL:https://theicg.co.uk/event/insights-assemble-showcasing-survey-superpowers-asc-conference/
CATEGORIES:External Event
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DTSTART;TZID=UTC:20220526T130000
DTEND;TZID=UTC:20220526T140000
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SUMMARY:A two-part read-along of “Using Semiotics in Retail" by Rachel Lawes
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \nYOU ASKED\, WE ANSWERED. By popular demand\, here is a read-along with Dr. Rachel Lawes of her new book\, “Using Semiotics in Retail”. You can: \n– Learn semiotics from Rachel in two live sessions.\n– Bring your comments\, questions and marketing problems for immediate responses.\n– Read this exciting new book with Rachel and gain a revolutionary new view of retail marketing. \nThis read-along\, a live online event hosted by ICG\, is in two parts\, on 28th April and 26th May 2022. Read the first half of the book now and you’ll be prepared for part 1 on Thurs 28th April. \nThe first part of the book (event of 28 April) is all about the present day. It is full of practical marketing actions that marketers\, retailers and brands can take TODAY to aid and engage shoppers. Learn how to use semiotic signs to improve stores\, fixtures and packaging. \nThe second part of the book (event of 26 May) is about the future. Semiotics is a tool for thinking and you can use it to get a view of the future of business\, retail\, employment\, technology and human lives. \nThis event is free and open to anyone. Not just ICG members. \nGet 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores. \nREGISTER FOR THIS FREE EVENT HERE – YOU CAN OPT FOR ONE OR BOTH SESSIONS HERE \n 
URL:https://theicg.co.uk/event/a-two-part-read-along-of-using-semiotics-in-retail-by-rachel-lawes/2022-05-26/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Event,ICG Webinar
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