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SUMMARY:Consumer Neuroscience for Market Research
DESCRIPTION:Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar\, Daniel C. Richardson\, Professor of Experimental Psychology at University College London\, will give an overview of the contemporary use – and misuse – of neuroscience methods and ideas\,  describe the different ways that neuroscience can be used for market research\, and provide content for marketing campaigns. He’ll illustrate these using some of ACN’s own work with companies such as Audible and Vue Cinemas\, their studies of the heart rates of West End audiences and the creativity of people in an underwater night club. Finally\, he’ll give some suggestions of how market researchers can start to learn about and put into practice consumer neuroscience ideas. \nDaniel C. Richardson \n \nDaniel C. Richardson is a Professor of Experimental Psychology at University College London\, where his research examines how cognitive processes are grounded in the body\, the environment and the social world. He is the author of Man versus Mind\, and Social Psychology for Dummies\, and has published more than 50 articles in international scientific journals. He has consulted for groups such as the BBC\, Audible\, Just Giving Google and Vue Cinemas\, and performed shows at the London Science Museum and Bloomsbury theatre combining science\, music and live experiments on the group mind of the audience. \nApplied Consumer Neuroscience (ACN) \nApplied Consumer Neuroscience use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes that answer specific questions about consumers\, to corporate training workshops and live speaking engagements\, their team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour. \nhttps://www.linkedin.com/company/acnlabs/     https://www.acnlabs.co.uk/ \nREGISTER FOR THIS FREE WEBINAR HERE \nDiscount for ACN Training Courses and Workshops for ICG members and colleagues outside of the ICG (in London and online\, November 2022) \nHurry – get your  early bird discount before the end of July. \nhttps://ucl.podia.com/consumer-neuroscience-masterclass-nov22  This is our in-person workshop\, and the code NACC will get £150 off the cost \nhttps://ucl.podia.com/consumer-neuroscience-masterclass-nov22-online  This is the online version\, and code AMYGDALA will get £100 off. \n  \n  \n 
URL:https://theicg.co.uk/event/consumer-neuroscience-for-market-research/
CATEGORIES:ICG Webinar
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DTSTART;TZID=UTC:20220630T180000
DTEND;TZID=UTC:20220630T230000
DTSTAMP:20260423T205558
CREATED:20220517T122616Z
LAST-MODIFIED:20220523T120513Z
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SUMMARY:The ICG Turns 21! Come and celebrate with us!
DESCRIPTION:We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us. \nFrom our humble beginnings as a Special Interest Group of the MRS\, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry\, offering our members a wealth of benefits. \nChat\, eat and drink with us in the iconic St Katharine’s Dock\, London\, overlooking the Tower of London. \nWe look forward to welcoming you all. You never know\, there may even be cake… \nBUY YOUR TICKETS TODAY (£32+VAT)\nWith special thanks to our wonderful sponsors of this event: \nMAIN CO-SPONSORS: Field Notes Communities and Qualzy \nFIRST DRINKS SPONSOR: Perspective Research Services \nBIRTHDAY CAKE SPONSOR: Teneo Translations \nDESSERT SPONSOR: iPoint Market Research \nGOING-HOME GOODIES SPONSORS: Deep Research and Qualzy  \n             \n  \n 
URL:https://theicg.co.uk/event/the-icg-turns-21-come-and-celebrate-with-us/
LOCATION:Slug and Lettuce St Katherine’s Dock\, Unit 1 Tower Bridge House\, St. Katharine's Docks London - Tower Bridge\,\, London\, E1W 1AA\, United Kingdom
CATEGORIES:ICG Event
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