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X-WR-CALDESC:Events for The ICG
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DTSTART;TZID=UTC:20220707T110000
DTEND;TZID=UTC:20220707T120000
DTSTAMP:20260423T141547
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SUMMARY:Exploring Conjoint Analysis
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \nConjoint Analysis: What is it? How does it work? What does it tell you? \nThis is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services\, how these are tested in choice-tasks with consumers\, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation. \nIf you’ve heard of conjoint analysis but don’t know what it is\, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better\, then this is the webinar for you. \nSaul Dobney \n \nSaul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years\, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI)\, and to make conjoint analysis more realistic\, developing several new question types along the way. \nREGISTER FOR THIS FREE WEBINAR HERE \ndobney.com marketing insight – https://dobney.com \nConjoint Explorer: https://dobney.com/conjoint-explorer–k130 \nCxoice Software: https://cxoice.com \n 
URL:https://theicg.co.uk/event/exploring-conjoint-analysis/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T150000
DTEND;TZID=UTC:20220712T153000
DTSTAMP:20260423T141547
CREATED:20220706T084020Z
LAST-MODIFIED:20220706T084319Z
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SUMMARY:Lunch&Learn with ASI (Advanced Symbolics Inc)
DESCRIPTION:FREE\n\n\n\nWe welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \n \n\nAdvanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first technology that bridges the gap between social media and traditional market research by introducing probabilistic sampling to the analysis of these social platforms. \nTheir A.I\, Polly™\, is able to capture conversations; uncovering insights to help organizations navigate the marketplace. Through their various services\, Polly uses representative samples to segment populations allowing her to contextualize the environment brands live in. \n\nLunch&Learn presenters keep ICG members up to speed with services that can help them run their businesses. Please support them by attending.\nSpecifically\, what will you gain from attending this session?\nThis will be an educational presentation to show how randomized\, controlled\, representative sampling on social media was applied to a successful market research campaign\, proving that the market research tools of traditional market researchers can now be applied to online samples using A.I/ML\, with the added benefit of speedy delivery and more accurate forecasting enabled by this rich dataset. \nThis Lunch and Learn will be led by Marisol Bedoya\, Marketing Specialist. \n \nAs part of the Lead Generation and Sales team at ASI\, Marisol has drawn from her Bachelor of International Business degree focusing on Marketing and Trade. Throughout her time at the company\, she has coordinated ASI’s presence at international events\, created relationships with potential customers from around the world and curated project proposals for prospective companies. \nhttps://www.linkedin.com/in/erinottawa/ \nLogin for the Lunch&Learn is https://global.gotomeeting.com/join/815667629 \nSee you there! \n  \n  \n 
URL:https://theicg.co.uk/event/lunchlearn-with-asi-advanced-symbolics-inc/
LOCATION:Online – GoToWebinar
CATEGORIES:Lunch&Learn
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DTSTART;TZID=UTC:20220713T100000
DTEND;TZID=UTC:20220713T110000
DTSTAMP:20260423T141547
CREATED:20220621T091921Z
LAST-MODIFIED:20220706T085711Z
UID:31222-1657706400-1657710000@theicg.co.uk
SUMMARY:Writing For Impact
DESCRIPTION:This webinar is generously sponsored by Ivy Exec \n \nDo you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don’t know where to start? In this introductory course you will: \n\nLearn how to write compelling and entertaining opinion pieces\, thought leadership\, social media and articles that will promote your organisation\, communicate your ideas and build your personal brand.\nDiscover the three key things that will make you a better writer.\nPractise a simple framework that will enable you to write better\, faster and with more impact\, whatever the writing task – including writing LinkedIn and ICG profiles.\n\nJudith Staig \n \nJudith Staig has been a researcher for more than 25 years\, specialising in B2B and tech and working both client and agency side. In 2013\, her love of writing\, creative communications and storytelling in research led her to found ContentWrite\, a consultancy providing writing and editing\, content planning\, training and research services to the market research sector. She also runs a local freelancers’ business support group and serves as part of the marketing team of the AMSR. Judith is also an ICG member. \nhttps://contentwrite.com/ \nREGISTER FOR THIS WEBINAR HERE\n(Once registered\, click here to access the webinar)
URL:https://theicg.co.uk/event/writing-for-impact/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/06/18-Admit-One.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
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