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DTSTART;TZID=Europe/London:20230510T130000
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DTSTAMP:20260405T065832
CREATED:20230411T144526Z
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SUMMARY:Lunch&Learn with QuestionPro (and 56 Degree Insight)
DESCRIPTION:In this lunch & learn session hosted by QuestionPro UK Managing Director Aseem Badshah\, we’ll be joined by Jim Eccleston and Duncan Stewart\, Managing Partners at 56 Degree Insight from Edinburgh. Discover how independent consultancies/agencies should approach thinking about investing in a research tech stack to help power their business. Since Covid there’s been a major shift towards digitisation and self-service infrastructure\, we’ll learn from 56 Degree Insight’s journey and discover how an iterative process can help scale your customer success. \n \nWhy should you attend this Lunch&Learn? \n\nInvesting in your own research tech stack can help win more business\nAvoid being restricted by your clients’ infrastructure\nCreate new opportunities to run regular tracking studies for your customers\nBuild an asset to help differentiate yourself from other consultancies/agencies\nCriteria to assess your tech & innovation development requirements.\n\nAbout QuestionPro \nFounded in 2006\, QuestionPro offers a fully integrated online platform that includes surveys\, research & insights\, customer experience (CX) and employee engagement software. Our clientele ranges from independent businesses to Fortune 100 companies\, who rely on us for insights about customers\, employees\, and the marketplace. With offices in the UK (headquartered in London)\, USA\, Germany\, Mexico\, the UAE and India\, our customers have 24/7 access to highly trained support specialists and engineers. \nOur speakers \nAseem Badshah – Managing Director\, QuestionPro (UK\, Ireland\, South Africa\, Canada & Japan) \nAseem Badshah first cut his teeth in the start-up scene of the US. Prior to joining QuestionPro UK in 2019\, he was renowned for his entrepreneurial spirit. As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft\, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales\, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond. \nJim Eccleston – Managing Partner\, 56 Degree Insight \nJim Eccleston was a Senior Director in the world’s largest custom market research group at Kantar for over 20 years.  He was with the company as it expanded from its Infratest Burke and NFO roots to become TNS and now Kantar. Latterly\, along with 56 Degree Insight partner Duncan Stewart\, he headed up the group’s Scottish office in Edinburgh. \nDuncan Stewart – Managing Partner\, 56 Degree Insight \nDuncan started his 25 years career in insights working in market research within the tourism sector\, firstly at the Scottish Tourist Board and then at Yorkshire Tourist Board.  He moved ‘agency side’ when he joined Scotland’s leading market research company System Three and remained with the company as it expanded and rebranded to become Infratest Burke\, NFO\, TNS and most recently Kantar. Latterly he and 56 Degree Insight partner Jim Eccleston managed the group’s office in Edinburgh. \nFurther links  \nwww.questionpro.com\nLinkedIn   Twitter   YouTube   Facebook \nREGISTER FOR THIS LUNCH&LEARN HERE\nOnce you’ve registered\, login for the session is https://meet.goto.com/815667629 \n 
URL:https://theicg.co.uk/event/lunchlearn-with-questionpro-and-56-degree-insight/
LOCATION:Online – GoToWebinar
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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DTSTART;TZID=Europe/London:20230511T160000
DTEND;TZID=Europe/London:20230511T164500
DTSTAMP:20260405T065832
CREATED:20230425T115225Z
LAST-MODIFIED:20230509T115746Z
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SUMMARY:Knowledge Share: Understanding more about Linktree
DESCRIPTION:This Knowledge Share has been generously sponsored by E-Tabs\, bringing cutting edge automated charting for your projects in PowerPoint & Google Slides\n\n \nThis Knowledge Share will be presented by ICG member Alexander Tan\, AT Research. \nWe all need to market our businesses\, right? \nIn this knowledge share Alex  will talk about his experience of using websites and other tools for promoting his business. \nRecently there has been much talk of using sites such as Linktree as either an alternative to a traditional website\, or alongside one when social media\, or short talks\, might benefit from a single ‘all on a page’ set of links. \nAlex will talk about using Linktree for the first time\, some of its features (as a free subscriber and a paid-subscriber)\, and how it might apply to a small business. Please note that he is not promoting them or sponsored by them 😉. \nHe hopes that the session will open up a discussion about how Linktree compares to its competitors and what we can learn from this market overall. \n. \nhttps://www.linkedin.com/in/atresearch21/ \nREGISTER FOR THIS FREE KNOWLEDGE SHARE\n 
URL:https://theicg.co.uk/event/knowledge-share-linktree/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-wooden-people.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230518T110000
DTEND;TZID=Europe/London:20230518T120000
DTSTAMP:20260405T065832
CREATED:20230502T160620Z
LAST-MODIFIED:20230503T153356Z
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SUMMARY:Disability: Breaking down the barriers
DESCRIPTION:This webinar is generously sponsored by McGowan Transcriptions\, specialists in Market Research multiple voice transcription since 1993. \n \n  \nWe’re pleased to have ICG member Steven Lacey\, The Outsiders\, talk to us about his experiences and knowledge. \nSteven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders\, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse. \nSteven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities\, the barriers\, and what brands can do. He will also provide tips on the best ways to conduct research\, how to represent people with disabilities in marketing and how to create good innovation. \nREGISTER HERE\n  \nOnce you’ve registered\, login is: \nJoin Zoom Meeting \nhttps://us06web.zoom.us/j/9884032090?pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090 \nPasscode: P8nA15 \n 
URL:https://theicg.co.uk/event/disability/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230525T110000
DTEND;TZID=Europe/London:20230525T120000
DTSTAMP:20260405T065832
CREATED:20230502T120024Z
LAST-MODIFIED:20230524T111552Z
UID:35654-1685012400-1685016000@theicg.co.uk
SUMMARY:To AI or not to AI. Is this the question?
DESCRIPTION:This webinar has been generously sponsored by Qualzy\, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities\, diary studies\,  video projects and more. It’s complete with state-of-the-art AI powered tools\, outstanding support\, and cost-effective pricing. \n \nIn this webinar\, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research. \nSpecifically\, they’ll cover: \n\nWhat is AI and how does it work for marketing purposes?\nWhat are marketing related use cases?\nWhat are the limitations?\nHow to judge where and how AI can help or not.\n\nDr Dirk Held \n \nDr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH\, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing\, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology\, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019). \nPhil Barden \n \nPhil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever\, Diageo\, T-Mobile)\, Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society\, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE \nOnce registered\, login for the session is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/to-ai-or-not-to-ai-is-this-the-question/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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