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DTSTART;TZID=Europe/London:20231003T160000
DTEND;TZID=Europe/London:20231003T164500
DTSTAMP:20260414T223500
CREATED:20230921T120800Z
LAST-MODIFIED:20230921T121131Z
UID:36374-1696348800-1696351500@theicg.co.uk
SUMMARY:Knowledge Share: Demystifying UX Research
DESCRIPTION:This Knowledge Share is generously sponsored by Opinion Hub \, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nAs a seasoned UX Researcher\, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different\, or just the same competency within a different skin? During this session\, Deborah will offer insight into what differentiates UX Research from traditional MR\, and how to adapt your skills to fit within the UX landscape. It will be a discursive session with plenty of time for questions.   \nSo\, if you’re considering transitioning into UXR – or you just want to find out a bit more about it\, then this taster session is for you.  \nDeborah Simmons \n \nIn 2013\, following a number of years building her skills and experience in small method-neutral insight consultancies\, Deborah set up Camino Insight. Her first freelance role was also her first foray into UX Research. Without any UX training the learning curve was steep and Deborah found herself navigating through the jungle of digital product development with little support to fall back on. As well as full-service projects\, she now takes on Lead User Researcher roles for global brands such as Anglo American and Nissan\, where she specialises in helping businesses along their journey toward digital transformation.  \n \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE 
URL:https://theicg.co.uk/event/knowledge-share-demystifying-ux-research/
CATEGORIES:Knowledge Share
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231004T080000
DTEND;TZID=Europe/London:20231006T170000
DTSTAMP:20260414T223500
CREATED:20230711T135846Z
LAST-MODIFIED:20230711T135846Z
UID:36013-1696406400-1696611600@theicg.co.uk
SUMMARY:QRCA Worldwide Conference: Lisbon\, Portugal
DESCRIPTION:Delighted to be promoting the QRCA Worldwide Conference\, October 4-6\, 2023 in Lisbon\, Portugal. \nRegistration is now open and ICG members get a discount of 10% off – use code  ICG10. \nAct fast and register. This will be a popular conference. \nwww.QRCA.org/ww2023
URL:https://theicg.co.uk/event/qrca-worldwide-conference-lisbon-portugal/
CATEGORIES:External Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/07/QRCA-4-6-Oct-2023-Lisbon-postcard.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231005T110000
DTEND;TZID=Europe/London:20231005T120000
DTSTAMP:20260414T223500
CREATED:20230919T095236Z
LAST-MODIFIED:20231003T145033Z
UID:36360-1696503600-1696507200@theicg.co.uk
SUMMARY:Interview with Betty Adamou\, Gamification Expert
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \nWe welcome Betty Adamou\, Gamification Expert\, to discuss: \n \n\nA bit more about her professional background and career to date\nWhat Gamification is/isn’t\nHow it can be applied to market research and your business\n\nThis interview will give you a taster; if you’re interested in delving deeper\, Betty will be running a 2-hour session for ICG members on the 24th Oct – register your place for this training here.  \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \n\nREGISTER FOR THIS INTERVIEW WITH BETTY ADAMOU HERE
URL:https://theicg.co.uk/event/interview-with-betty-adamou/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-Adamou-logo-e1695116915503.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231024T110000
DTEND;TZID=Europe/London:20231024T130000
DTSTAMP:20260414T223500
CREATED:20230919T093356Z
LAST-MODIFIED:20230927T103815Z
UID:36352-1698145200-1698152400@theicg.co.uk
SUMMARY:ICG Training: Transforming Online Market Research using Gamification; The Science\, Design Application\, and Impact
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \n \nIn this 2-hour training session with Betty Adamou\, learn the science and psychology behind gamification\, and why it’s being used in every industry on the planet – and why we need more of it in market research: \n\nUnderstand what a ‘Survey MOT’ is\, and how you can use this approach to improve your questionnaire\, even pre-gamification\nSee examples of real gamified surveys that have worked well\, and hear case studies where Betty Adamou has used gamification in online surveys for her clients\, with shared impact stories and results\nGet pro-tips and best practice design guidance for designing your own gamified survey\nGain an experience-driven guide on implementing your design back at the office\nGet a view into the future; where will gamification in online market research be 5-10 years time?\n\nWhy should you attend? \nCountless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR\, AR\, and the Metaverse\, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience\, for everyone involved\, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t)\, while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates\, lower drop-out rates\, and increase participant engagement for better data quality and reliability\, then this training session is for you. \nAbout Betty Adamou \n \nBetty is the inventor of ResearchGames™\, Founder of Research Through Gaming\, and author of ‘Games and Gamification in Market Research’ (Kogan Page\, 2018)\, the first book on using game-based methods for online surveys\, now published in three languages. \nBetty is an in-demand ‘Serious Games’ and Gamification Designer\, workshop facilitator\, university guest lecturer\, and consultant. Betty regularly works on behalf of Fortune 500 brands\, charities\, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems. \nHer games have been played by more than 20\,000 people worldwide\, and to fantastic user feedback. \nBetty has gained several accolades and awards in innovation\, including 1 of 7 women shaping the future of market research\, winner of the NGMR Disruptive Innovation Award\, the Enfield Entrepreneur of the Year Award\, and Ginny Valentine Badge of Courage Award. \nShe has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK. \nDuring the first COVID-19 lockdown\,  Betty also launched the Not Sorry Club\, a not-for-profit that celebrates and inspires unapologetic women\, which has seen its’ first podcast series ‘Tales of Female Badassery’. \nIn 2023\, Betty also published a book of poetry ‘//VLAMIS\\’\, and is Community Chair for the 2023 Gamification Europe Conference. \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \nREGISTER FOR THIS TRAINING SESSION HERE\nInterested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct? \n 
URL:https://theicg.co.uk/event/icg-training-transforming-online-market-research-using-gamification-the-science-design-application-and-impact/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-picture-e1695116496660.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231025T080000
DTEND;TZID=Europe/London:20231026T170000
DTSTAMP:20260414T223500
CREATED:20230710T110934Z
LAST-MODIFIED:20230710T111025Z
UID:35997-1698220800-1698339600@theicg.co.uk
SUMMARY:Shopper Brain Conference Europe 2023
DESCRIPTION:25-26 October 2023\, Dublin\, Ireland \nTake a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event\, tailored for consumer insights professionals in the FMCG industry\, offers profound insights into your customers\, inspiring innovative strategies to enhance growth and competitiveness. \nThe nexus of this conference is the enthralling blend of neuroscience\, behavioral science\, and retail marketing. You’ll be taken on a journey through the maze of your customers’ minds\, deciphering their wants\, needs\, and how they interact with brands\, products\, and spaces. \nBeyond the learning opportunities\, the conference also promises fantastic networking moments. Mingle with industry peers during the breaks and drinks\, and indulge in lively discussions over delicious meals during our conference dinners. Expand your network\, exchange ideas\, and create meaningful connections. \nYour journey towards an enhanced understanding of your shoppers begins here. Register now! Use the code ICG100 for 100 EURO discount \nwww.shopperbrainconference.com/dublin
URL:https://theicg.co.uk/event/shopper-brain-conference-europe-2023/
CATEGORIES:External Event
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