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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231102T110000
DTEND;TZID=Europe/London:20231102T120000
DTSTAMP:20260423T052351
CREATED:20231003T105051Z
LAST-MODIFIED:20231021T114024Z
UID:36416-1698922800-1698926400@theicg.co.uk
SUMMARY:A love letter from AI to the qualitative researcher
DESCRIPTION:This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \n \n  \nThis webinar\, presented by ICG member Tom Woodnutt\, Feeling Mutual\, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process. \nThe webinar will also include a Q&A session\, as well an interactive discussion about our experiences of AI to date. \nTom Woodnutt \n \nTom is the founder of the insight & strategy collective – Feeling Mutual. \nFeeling Mutual specialises in global\, online and mobile qualitative research\, tackling diverse briefs (from Innovation to Brand and Communications Strategy\, Creative Development\, UX and Customer Experience. \n \nTom Woodnutt \n \nhttps://feelingmutual.com \nhttps://www.linkedin.com/in/tomwoodnutt/ \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/a-love-letter-from-ai-to-the-qualitative-researcher/
LOCATION:https://zoom.us/j/92843742944
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Swirls.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231107T160000
DTEND;TZID=Europe/London:20231107T164500
DTSTAMP:20260423T052351
CREATED:20230928T104603Z
LAST-MODIFIED:20231101T124206Z
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SUMMARY:Knowledge Share: Meet the Second Adolescents
DESCRIPTION:This Knowledge Share is sponsored by Opinion Hub\, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nWhat is this Knowledge Share all about? \n\nIs the marketing and brand world missing the opportunity of a lifetime?\nWhy do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?\n70 is the new 50 and 55 is the new 18!\nWhen your market is filled with uncertainty shouldn’t brands look for some relatively calmer\, safer waters?\nLet us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.\n\nAbout Alan Bowman\, The Buzzz \n \nThe Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun. \n \nI am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation. \nhttps://www.linkedin.com/in/alan-bowman-74971a1/ \n \nAlan Bowman \n \n  \n  \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-meet-the-second-adolescents/
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231115T130000
DTEND;TZID=Europe/London:20231115T133000
DTSTAMP:20260423T052351
CREATED:20230131T121253Z
LAST-MODIFIED:20231101T131743Z
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SUMMARY:Lunch & Learn with Sample Answers
DESCRIPTION:We welcome back Martin Cawley of Sample Answers for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \nPlease support this by attending their Lunch&Learn and hearing more.\nAbout Sample Answers\nFounded in 1995 by market researchers to serve the research industry.  We are known for providing both business and consumer samples for CATI and online methodologies.  As the industry has evolved so have we\, branching out most recently into qual research services. \nWhat will you learn at the Lunch&Learn? \nDesigned specifically for online qual we will demonstrate how our nVision service (which you’ll experience in real time) saves set-up time\, is respondent-centric and blends the latest AI into easily produced outputs.  We will show you how you can save time and energy managing the qualitative interviewing process and ease the burden on respondents; be it focus groups or in-depth interviews. \nMartin Cawley \nMartin has worked in market research since 2000\, initially with Sample Answers before holding various roles at SSI and then spending a few years with Canadean and Opinium.  He has been with Sample Answers again since spring 2019. \nREGISTER FOR THIS LUNCH AND LEARN HERE\n  \nSee you there! \n  \n  \n 
URL:https://theicg.co.uk/event/lunch-learn-with-sample-answers/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231122T110000
DTEND;TZID=Europe/London:20231122T120000
DTSTAMP:20260423T052351
CREATED:20231108T144720Z
LAST-MODIFIED:20231109T113626Z
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SUMMARY:The International Research Landscape
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nWe are proud to welcome Director-General of ESOMAR\, Joaquim Bretcha  to give us; \n\nan update on the international research landscape and its key trends and complexities\nhow ESOMAR\, your global membership association for research\, insights\, & analytics\, can help as you navigate this.\n\nJoaquim will be accompanied by an ESOMAR UK representative. \nThere will be an opportunity to ask questions related to this subject at the end of this session. \n \nREGISTER YOUR FREE PLACE HERE \nONCE REGISTERED\, LOGIN IS https://zoom.us/j/94647185913 \n  \n 
URL:https://theicg.co.uk/event/the-international-research-landscape/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231129T130000
DTEND;TZID=Europe/London:20231129T133000
DTSTAMP:20260423T052351
CREATED:20231031T111427Z
LAST-MODIFIED:20231031T113700Z
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SUMMARY:Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI
DESCRIPTION:Introducing OPPI\, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \nAdrian Liew\, FounderAdrian is a digital strategist\, communications consultant and marketing technologist who has advised corporate leaders\, government officials and foreign embassies for the past ten years. As a technologist\, Adrian’s passion is analysing and using data to reveal the insightful\, profound stories that make a difference to people\, companies and governments.  \nWebsite: www.oppi.live \nLinkedIn: www.linkedin.com/in/adsg84 \nREGISTER FOR THIS FREE LUNCH&LEARN HERE\n 
URL:https://theicg.co.uk/event/lunchlearn-taking-qualitative-research-to-the-next-level-with-oppi/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231130T110000
DTEND;TZID=Europe/London:20231130T120000
DTSTAMP:20260423T052351
CREATED:20231106T152546Z
LAST-MODIFIED:20231116T104758Z
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SUMMARY:Squeezed - telling HSBC UK's cost-of-living story with video
DESCRIPTION:This webinar is generously sponsored by Qualzy\, the quality insights platform \n \n  \nICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response. \nAttend this webinar to find out more about this inspiring and innovative piece of work. \nDan Young \n \nDan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight\, or by training them to do it themselves. In 2020\, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards. \nDan Parker-Smith \n \nDan Parker-Smith runs The Word Is Out\, specialists in producing videos for the market research sector. With a research background\, Dan’s approach uncovers genuine stories from real people\, delivering inspiring insight through video and collaborating with agencies to bring video to their projects. \nSocial media / web links:\nShed = W: www.shedresearch.co.uk / X: @danielowenyoung\nTWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/squeezed-telling-hsbc-uks-cost-of-living-story-with-video/
CATEGORIES:ICG Webinar
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