BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theicg.co.uk X-WR-CALDESC:Events for The ICG REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20240305T160000 DTEND;TZID=Europe/London:20240305T164500 DTSTAMP:20260423T084451 CREATED:20240227T132619Z LAST-MODIFIED:20240304T140149Z UID:36977-1709654400-1709657100@theicg.co.uk SUMMARY:Knowledge Share: How to get the most out of the ICG Buddy Scheme with Buzz (Alan Bowman) and Woody (Andrew Smith) DESCRIPTION:  \nThe ICG’s Buddy Scheme began during the Pandemic (2020) and has attracted 135 ICG members to date\, several of whom return for a new buddy again and again. \nAlan Bowman (The Buzzz) and Andrew Smith (Insight Advantage) are full-on Buddy Schemers. They’ve both  signed up to all opportunities (a grand total of 11 different buddies each) and have learned a lot along the way about what makes a successful buddy-ing relationship. \nCome and join them at this Knowledge Share to hear more. Even if you haven’t (yet!) joined the scheme\, you’re bound to learn something about networking and human connections anyway…. \n(With special thanks to ICG member (and Co-Chair) Kath Rhodes for initiating the Buddy Scheme). \nAlan Bowman \n \nFounder of The Buzzz which turns 21 in March 2024! Shamelessly a #SecondAdolescent and research leader for the Gen X and Boomer generations. \nAndrew Smith \n \nFounder and Lead Research @ Insight Advantage. Working across both B2C/B2B\, the business delivers quantitative & qualitative research\, whilst ensuring that clients are also maximising insights from existing data sources. \nNo need to pre-register for this. Login is here \nZoom meeting ID is 963 5597 6193 \n  URL:https://theicg.co.uk/event/knowledge-share-buddy-scheme/ LOCATION:Zoom meeting room number 963 5597 6193 CATEGORIES:Knowledge Share ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/Buddy-Scheme-KS-image.jpg ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240306T130000 DTEND;TZID=Europe/London:20240306T133000 DTSTAMP:20260423T084451 CREATED:20240227T105937Z LAST-MODIFIED:20240229T120905Z UID:36973-1709730000-1709731800@theicg.co.uk SUMMARY:From Barriers to Buy-In: A Guide to Overcoming Client Resistance to Online Community Research DESCRIPTION:Ever receive pushback from a client after suggesting an online community approach? If so\, you’re not alone! Even after decades of online qual research and with communities being an established methodology today\, we can still see client hesitancy in making the jump to a digital solution. \nJoin us at this Lunch & Learn where we’ll discuss 4 common client concerns around online communities\, and how to turn those barriers into buys-ins! \nWe’ll share a few pro tips around: \n\nHow to educate (and inspire) clients around online community use cases\nHow to address potential concerns around the richness and reliability of the data\nHow smart technology can in fact enhance multi-market research and help uncover cultural nuance\nHow online makes it easier than ever for client to immerse themselves in the research\, live\, as it happens\n\nAt the end of the sessions\, you’ll be equipped to help your clients understand the possibilities of online research and get excited about going online! \nAbout incling \n \nincling was founded in 2013 and since then we’ve run over 500\,000 online qualitative conversations in over 30 languages with participants all over the world. Our proprietary online community platform has a range of tools which have been designed to help research and marketing teams gather in-depth and in the moment qualitative feedback (on any device). Our clients can lean on us for a wide range of methodologies – from exploratory\, digital diaries to exploring customer journeys and UX experiences. \nPresenter: Anna Coombe \n \nAnna started her journey in market research right here at incling\, initially as a community manager before transitioning to the commercial side of the company. Throughout her career\, she has collaborated with a wide range of clients\, brands\, and agencies\, managing projects ranging from quick short-term studies to long-term communities. Her extensive online qualitative experience spans FMCG\, financial\, retail and travel and hospitality sectors\, providing her with a broad and adaptable skill set. \nRegister for this free session here. Once registered\, Zoom will automatically send you your login\nAnna Coombe:   \n  URL:https://theicg.co.uk/event/incling-barriers-to-buy-overcoming-client-resistance-to-online-community-research/ CATEGORIES:Lunch&Learn ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240307T110000 DTEND;TZID=Europe/London:20240307T120000 DTSTAMP:20260423T084451 CREATED:20240103T104944Z LAST-MODIFIED:20240306T123022Z UID:36722-1709809200-1709812800@theicg.co.uk SUMMARY:Applications of Behavioural Science to Quantitative Market Research DESCRIPTION:This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform \n \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nThis webinar follows on from a similar session that Chris ran for us in early 2022\, giving us an overview of how the landscape has changed over this period. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \n  \n\nREGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login) URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research-2/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T110000 DTEND;TZID=Europe/London:20240314T120000 DTSTAMP:20260423T084451 CREATED:20240213T101326Z LAST-MODIFIED:20240227T222619Z UID:36911-1710414000-1710417600@theicg.co.uk SUMMARY:Conducting Research in Europe: A Panel Debate DESCRIPTION:This webinar has been sponsored by Rigour Research  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link) URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T110000 DTEND;TZID=Europe/London:20240314T120000 DTSTAMP:20260423T084451 CREATED:20240311T183848Z LAST-MODIFIED:20240311T183848Z UID:37063-1710414000-1710417600@theicg.co.uk SUMMARY:Conducting Research in Europe: A Panel Debate DESCRIPTION:This webinar has been sponsored by Rigour Research  \n  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \nHenrique Savelsberg\, Savelsberg Research \n \nHenrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture\, tires\, packaging\, adhesives to name a few areas. \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link) URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate-2/ CATEGORIES:ICG Webinar ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240320T130000 DTEND;TZID=Europe/London:20240320T133000 DTSTAMP:20260423T084451 CREATED:20240306T112105Z LAST-MODIFIED:20240311T111537Z UID:37028-1710939600-1710941400@theicg.co.uk SUMMARY:Quality at Speed: The PureSpectrum Advantage for Independent Researchers DESCRIPTION:Please join this 30-min Lunch&Learn session with PureSpectrum. \n \nIn recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see. \nPureSpectrum outlines how by leveraging industry leading technology\, researchers can be assured of much higher data quality\, significantly reduced field work times and competitive prices. \nStephen Hughes \n \nStephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry\, Stephen has previously worked for the BMRA\, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships. \nPureSpectrum \nPureSpectrum offers a complete end-to-end market research and insights platform\, helping insights professionals make decisions more efficiently\, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards\, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system\, PureScore™\, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception\, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500\, twice placed in the Top 50 of the GRIT Most Innovative List\, and twice ranked on the Inc. 5000 list. \n \nHome \n \nhttps://www.linkedin.com/company/purespectrum/ \nhttps://www.linkedin.com/in/stephen-hughes-851b364/ \n  \n\nRegister for this session here (Zoom will then send you login) URL:https://theicg.co.uk/event/lunchlearn-with-purespectrum/ CATEGORIES:Lunch&Learn ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg END:VEVENT END:VCALENDAR