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X-WR-CALDESC:Events for The ICG
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DTSTART;TZID=Europe/London:20240502T110000
DTEND;TZID=Europe/London:20240502T123000
DTSTAMP:20260414T035124
CREATED:20240409T105252Z
LAST-MODIFIED:20240410T085656Z
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SUMMARY:Understanding How Using Advanced Analytics in Research Can Help Your Clients
DESCRIPTION:Have you ever wanted to know more about some of the key analytical tools used in market research? \nNew ICG-er and advanced analytics expert\, Paul Carney\, Clearcut Insights\, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. \nThis session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”\, rather than how to do them\, so non-experts are welcome. \nIt will introduce 8 key tools & techniques\, such as Segmentation\, Conjoint and Key Driver Analysis\, with the aim of giving you more confidence in spotting opportunities for solving client issues\, key questions to ask your clients in initial conversations\, and best-practice tips along the way. \nThere will also be an opportunity to ask Paul questions and exchange experiences. \nPaul has over 25 years experience in running these techniques\, firstly while leading Research International’s Marketing Science Centre\, then as Head of Analytics at Bonamy Finch\, and now with his independent analytics consultancy\, ClearCut Insights. \nhttps://www.linkedin.com/in/carneypaul/ \nhttps://www.clearcut-insights.com/ \n \nRegister for this free training session here
URL:https://theicg.co.uk/event/analytics-in-research-can-help-your-clients/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/PaulC-Photo-BW-e1712660057278.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T120000
DTEND;TZID=Europe/London:20240507T124500
DTSTAMP:20260414T035124
CREATED:20240103T125136Z
LAST-MODIFIED:20240215T113934Z
UID:36728-1715083200-1715085900@theicg.co.uk
SUMMARY:ICG Member Book Group: 'The Status Game' by Will Storr
DESCRIPTION:the ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it.  \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Kath Rhodes\, Qual Street\, and will be about ‘The Status Game: On Social Position And How We Use It’ by Will Storr. \nThe book explores the different ways people get/ give status to each other.  For anyone interested in group dynamics and cultural shifts\, this is a worth a read. \n \nNo need to pre-register for these sessions. Login is https://zoom.us/j/94544936426 \n  \n 
URL:https://theicg.co.uk/event/icg-member-book-group/
CATEGORIES:ICG Event
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/01/Minimalist-Book-Group-Instagram-Post-2.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240507T160000
DTEND;TZID=Europe/London:20240507T164500
DTSTAMP:20260414T035124
CREATED:20240429T100326Z
LAST-MODIFIED:20240429T104835Z
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SUMMARY:Knowledge Share: running groups online to maximum effect – the do’s\, don’ts\, benefits\, drawbacks
DESCRIPTION:This Knowledge Share is sponsored by Perspective Research Services \n \nBy this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! \nThe session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success\, recording\, group dynamics\, making the most of the tools available. \nAll involved in online groups – recruiters\, moderators and observers – are more than welcome to share your top tips and pick up some new ideas along the way too. \nLOGIN FOR THIS SESSION IS https://zoom.us/j/96355976193 \nNO NEED TO PRE-REGISTER FOR THIS
URL:https://theicg.co.uk/event/knowledge-share-running-groups-online-to-maximum-effect-the-dos-donts-benefits-drawbacks/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/03/Purple-Minimalist-Boost-Knowledge-To-Get-New-Innovation-Illustration-Story-Template-e1678883921376.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260414T035124
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240529T130000
DTEND;TZID=Europe/London:20240529T133000
DTSTAMP:20260414T035124
CREATED:20240515T095152Z
LAST-MODIFIED:20240515T095152Z
UID:37421-1716987600-1716989400@theicg.co.uk
SUMMARY:Getting Started: A Simple Guide to Conducting AI Interviews
DESCRIPTION:Join this 30-min Lunch&Learn with Greg Burke from Tellet  \nWhat will be covered: \n\nThe basic principles of setting up an AI-moderated interview\nHow Tellet’s\, including Kantar\, Mars and clients use the platform\nWhen it is\, and more importantly isn’t\, appropriate to use AI to conduct interviews\nSome of the lessons they have learned along the way\n\nA bit about Tellet: \n \nis a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam\, the company has quickly become a trusted supplier to the likes of Kantar\, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years\, former BBC technologist Pim Verbij and design thinking specialist Luc Maas. \nGreg Burke: \n \nGreg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam\, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan\, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content\, campaigns and products. \nhttps://tellet.ai/ \nLinkedIn: https://nl.linkedin.com/company/trytellet \n  \nRegister your place here\n 
URL:https://theicg.co.uk/event/getting-started-a-simple-guide-to-conducting-ai-interviews/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240530T110000
DTEND;TZID=Europe/London:20240530T120000
DTSTAMP:20260414T035124
CREATED:20240430T113939Z
LAST-MODIFIED:20240529T160033Z
UID:37370-1717066800-1717070400@theicg.co.uk
SUMMARY:Webinar: Mushrooms have a branding issue
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here
URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/04/Mushrooms-Website.jpeg
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