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DTSTART;TZID=Europe/London:20240702T160000
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DTSTAMP:20260423T141852
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SUMMARY:Knowledge Share: Teach Your Clients To Give Better Briefs - It's Worth It
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nWe welcome ICG member Alex Blondin’s colleagues\, Dan Hyde from Everything is User Experience\, and Victoria Peel from Literal Humans\, to run this session for us. \n  \nThe brief is usually the first stage of engagement in a client project\, and it’s often the part that’s given the least consideration. That’s usually because it’s boring. \nWhile the client’s imagination is trained on their goal or visualising the end product\, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect. \nIn reality\, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.\nFrom another perspective\, the brief is the first phase of research. It’s where you begin to map out goals\, desires\, hopes\, stakeholders\, and importantly\, the resources that will be available to make it all happen. \nWe co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work\, so that we can work more efficiently and be more valuable partners. \nHow do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client. \nDan Hyde \n \nDan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life\, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.\nwww.everythingisuserexperience.com \n \nVictoria Peel \n \nVictoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid\, she joined the world of SEO in 2019\, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic\, human-centred content.\nwww.literalhumans.com \n \nJoin this Knowledge Share here. No need to pre-register
URL:https://theicg.co.uk/event/knowledge-share-teach-your-clients-to-give-better-briefs-its-worth-it/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240704T110000
DTEND;TZID=Europe/London:20240704T120000
DTSTAMP:20260423T141852
CREATED:20240606T090532Z
LAST-MODIFIED:20240703T105438Z
UID:37504-1720090800-1720094400@theicg.co.uk
SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240711T180000
DTEND;TZID=Europe/London:20240711T180000
DTSTAMP:20260423T141852
CREATED:20240521T160714Z
LAST-MODIFIED:20240521T183741Z
UID:37443-1720720800-1720720800@theicg.co.uk
SUMMARY:ICG Summer Party (with an arty twist) 2024
DESCRIPTION:Generously sponsored by Rigour Research and Qualzy\, with first drinks from Field Notes.  \nProudly bringing you this year’s Summer Party – with an arty twist! \nWhat is this ‘arty twist?’ \nAs something a little different\, we’d like to invite people to embrace their artistic side. \nSo much of our work can feel functional – from the practicalities of arranging fieldwork\, to template-style objectives\, to a general client expectation/industry culture that makes originality and flair in how we communicate findings feel “risky”. \nAnd yet there’s clearly great creativity – and beauty – in how we think and the subjects of the work we do. \nWe’re proposing that at the party we have an area where people can display something relating to their work as a piece of art. This is likely to be space on tables rather than on easels\, but if you’re up for something ambitious then so are we! \nThe idea is that the exhibition is something people can wander round and peruse at their leisure – not something that has to be “manned” all evening whilst everybody else is having fun. \nThe art/object(s) could be ANYTHING (so long as it isn’t breaching any privacy/GDPR rules): \n\nMaybe a notepad containing (non-sensitive) notes or sketches?\nA picture of a sunset taken through the window of a viewing facility?\nOr a redacted first invoice you ever sent?\nPerhaps you want to pop a few watercolours on a canvas to visualise your feelings when clients ghost you?\nYour chipped mug stained with a thousand coffees?\nA framed picture of the product in store that YOU were responsible for bringing to market?\nA data visualisation you’re obsessed with?\nA sketch depicting the most random thing a respondent has said?\nAnd so on and so forth…\n\nIf doing this sounds sooooo YOU\, then we’d like to ask a few things: \n1) That you let us know – so we can keep track of numbers\, not because we want to vet anything!\n2) That each thing you submit has a “title” and 200-word-max description which you can print and bring along to explain your object. \nWe hope this is an opportunity for people to share with each other and find the joy in what we do. \nBook your tickets here\n  \n  \n 
URL:https://theicg.co.uk/event/icg-summer-party-with-an-arty-twist-2024/
LOCATION:The Atlas Pub\, 16 Seagrave Road\, Fulham\, London SW6 1RX
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260423T141852
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240718T100000
DTEND;TZID=Europe/London:20240718T223000
DTSTAMP:20260423T141852
CREATED:20240528T090026Z
LAST-MODIFIED:20240626T125414Z
UID:31937-1721296800-1721341800@theicg.co.uk
SUMMARY:ICG’s Half-Hour Coffee And Connect
DESCRIPTION:FREE \n\n\n\n\nA monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \nLOGIN IS:Coffee And Connect  https://zoom.us/j/99588121682 \n  \n  \n\n\n\n\n\n\n Add to calendar
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2/
LOCATION:https://zoom.us/j/99588121682
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260423T141852
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240731T130000
DTEND;TZID=Europe/London:20240731T133000
DTSTAMP:20260423T141852
CREATED:20240708T153149Z
LAST-MODIFIED:20240715T115427Z
UID:37654-1722430800-1722432600@theicg.co.uk
SUMMARY:B2B Research Myths
DESCRIPTION:This Lunch&Learn will be run by Internet Research Bureau – IRB \n \nJoin this 30-minute session to better understand: \n\nKey B2B research myths/stereotypes and how IRB is addressing them. E.g.\, Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies\nSome relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities\, timings\, targets we can reach etc.\nOnline and off-line B2B research we can help ICG members with.\n\nThis session is for any consultants interested in conducting primary B2B research (online\, CATI\, qual recruitment)\, sample only or full-service. \nOur speakers:  \nElena Speer\, PhD European Sales Director at IRB \n \nElena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum\, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO\, Leo Burnett\, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration. \nelena.speer@irbureau.com \n+44(0)7967790823 \nhttps://www.linkedin.com/in/elenaspeer/ \n \nHome \n \nDavid Winter \n \nDavid Winter has been MD Europe for IRB since 2020\, having worked at Lightspeed and Kantar for eight years. \nHe has been developing IRB’s commercial footprint during that time\, focusing on MRAs and smaller consultancies\, who fit well with IRB’s flexible approach. \nTogether with Elena and other team members he promotes IRB’s panel and offline recruitment offering. \n“We are now offering a full B2B recruitment and fieldwork service\, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July” \nDavid holds degrees in Theology and Law and is a sports enthusiast. \nYou can reach him at david.winter@irbureau.com \, 07714 244686 or (16) David Winter | LinkedIn \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/b2b-research-myths/
CATEGORIES:Lunch&Learn
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