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DTSTART;TZID=Europe/London:20240903T160000
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DTSTAMP:20260405T081637
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SUMMARY:Knowledge Share: Applied Colour Psychology for Brands and Comms
DESCRIPTION:This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative\, F2F\, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On \, Commercial Director for any questions or RFQs \n \n  \nColour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements. \nMaria Boyle \n \nMaria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System\, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work. \nhttps://www.linkedin.com/in/maria-boyle/ \nhttps://www.mariaboylecolour.com/ \n \nRegister for this session here
URL:https://theicg.co.uk/event/knowledge-share-applied-colour-psychology-for-brands-and-comms/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20240911T120000
DTEND;TZID=Europe/London:20240911T130000
DTSTAMP:20260405T081637
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SUMMARY:BOOK GROUP: Data Storytelling in Marketing
DESCRIPTION:Welcoming the author of this book\, Caroline Florence\, to lead a Book Group discussion about it.  \nUse data more effectively to develop compelling evidence-based stories that influence\, persuade and drive strategic decisions. \nMarketers are storytellers\, they write content\, marketing strategies and devise internal communications\, but unless these stories are evidence-based\, they won’t be believable or truly persuasive. \nUnderstanding how to use data to build and tell stories is an increasingly important part of the modern-day\nmarketers’ toolkit. Stories centered on robust evidence and credible data can withstand challenges\, provide meaning\, offer insight and engage audiences. \nThis book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload\, join the data dots and create engaging narratives and content. \nRegardless of whether you’re a data expert\, data anxious or a data sceptic\, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. \nWritten by expert trainer Caroline Florence\, this book outlines how to build robust and compelling data stories. \nDrawing on her client work with companies such as Toyota\, Lactalis\, News UK\, Mars Petcare and AXA\, plus contributions from experts across data\, insights\, marketing and customer experience\, this book provides a practical roadmap to increase your influence with data storytelling. \nAbout the author: \n \nCaroline Florence is a trainer and coach in data analysis\, insight generation and storytelling based near Cambridge\, UK. As founder of Insight Narrator\, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research\, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight. \n  \nhttps://www.linkedin.com/in/carolineflorence/
URL:https://theicg.co.uk/event/book-group-data-storytelling-in-marketing/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20240918T110000
DTEND;TZID=Europe/London:20240918T120000
DTSTAMP:20260405T081637
CREATED:20240821T194156Z
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SUMMARY:WEBINAR: The impact of gambling in everyday life on children and young people
DESCRIPTION:Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. \nBack in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings. \nSo\, if you are interested in finding out what CYP know\, think and feel about gambling come along and join us! \nNicki Karet \n \nNicki is the Managing Director and founder of Sherbert Research\, an agency she established in 2003. With over 25 years of experience\, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media\, sports\, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally. \nHanna Chalmers \n \nHanna is a cultural expert\, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio\, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations\, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations\, businesses\, brands and charities\, harness people understanding to do things better. \n  \n \nRegister your place here 
URL:https://theicg.co.uk/event/webinar-the-impact-of-gambling-in-everyday-life-on-children-and-young-people/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240924T100000
DTEND;TZID=Europe/London:20240924T103000
DTSTAMP:20260405T081637
CREATED:20220209T103000Z
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SUMMARY:ICG's Half-Hour Coffee And Connect
DESCRIPTION:A monthly half-hour get-together with fellow ICG members at the start of each month\, with a particular welcome to new members\, offering the opportunity to chat through anything you’d like to about the ICG\, about your work issues\, business matters etc. \n\n\n\n\n\n\n\nNo need to pre-register. Just login if you can make it. You never know who’ll be on…. \n\n\n\nLOGIN IS:Coffee And Connect https://zoom.us/j/99588121682 \n 
URL:https://theicg.co.uk/event/icgs-half-hour-coffee-and-connect-2-3/
CATEGORIES:ICG Event
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