BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241001T160000
DTEND;TZID=Europe/London:20241001T164500
DTSTAMP:20260414T073710
CREATED:20240910T150257Z
LAST-MODIFIED:20241001T113518Z
UID:37785-1727798400-1727801100@theicg.co.uk
SUMMARY:Knowledge Share: Using Microsoft Teams Interpretation for Qualitative Research
DESCRIPTION:This Knowledge Share is generously sponsored by Yasna.ai\, a platform for conversational research through automated interviewing. \n \n  \nThe session will be led by ICG member Iris Griffiths\, Across Research. \n \nJoin us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick session is designed specifically for qualitative researchers and will cover how to set up and utilize the Teams integrated interpretation function. The session will cover best practices and tips for configuring language settings\, setting up the interpretation channel and managing interpreters during interviews and focus groups. \n Iris Griffiths \n \nIris Griffiths is a seasoned professional with a dual focus on international qualitative research and conference interpreting . As a conference interpreter\, Iris brings a wealth of experience in facilitating real-time communication across languages during industry events\, conferences\, business\, and diplomatic meetings.  Working in the combined fields of language and market research\, Iris leverages her linguistics skills by offering interpreting services tailored for the market research industry via the Across Lingo (www.acrosslingo.com) platform. \nCombining her expertise in qualitative research with her interpreting skills\, Iris Griffiths offers a unique value proposition\, enhancing cross-cultural communication and providing deep insights that drive strategic decision-making in the market research industry. \nJOIN THIS KNOWLEDGE SHARE HERE (NO NEED TO PRE REGISTER)
URL:https://theicg.co.uk/event/knowledge-share-using-microsoft-teams-interpretation-for-qualitative-research/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241002T130000
DTEND;TZID=Europe/London:20241002T133000
DTSTAMP:20260414T073710
CREATED:20240923T075545Z
LAST-MODIFIED:20240923T075545Z
UID:37829-1727874000-1727875800@theicg.co.uk
SUMMARY:Discover how Crowdsourced Shopper Insight could generate additional revenue
DESCRIPTION:This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent \n \nWhat is Field Agent? \nField Agent delivers fast\, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. \nOur approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: – \n\nThe effectiveness of product stocking and display in-store (A1 tracking model)\nInsights into how Shoppers make purchasing decisions and why? (Photos and Videos)\nAssessment of product satisfaction\, complemented by online retailer reviews\n\nWhy should you attend this Lunch&Learn? \nShopper research can be costly and time consuming\, but it doesn’t have to be. \nDiscover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter. \nUnderstand how you could use this methodology and some relevant case studies. \nField Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.\n Who’s the session for? \nAnyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team. \nRobin Shuker Managing Director \nAfter a career in advertising in the UK and Sydney\, Robin got into market research through online focus groups and communities\, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020. \nRobin is also a past Committee Member of the ICG. \nGwen Deloux (Director of Insight) \nGwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G\, Gwen started her own consultancy working with GSK\, P&G\, Philips\, Unilever\, Historic Royal Palaces\, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight. \n \nwww.fieldagent.co.uk \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/discover-how-crowdsourced-shopper-insight-could-generate-additional-revenue/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241003T110000
DTEND;TZID=Europe/London:20241003T120000
DTSTAMP:20260414T073710
CREATED:20240925T193638Z
LAST-MODIFIED:20240925T193753Z
UID:37850-1727953200-1727956800@theicg.co.uk
SUMMARY:Colour of Research and the Importance of Representation in Research
DESCRIPTION:This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services \n \nCome and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan\, about: \n\nWho and what Colour of Research (CORe) is\nHow CORe supports the industry and inclusive research.\n\nA bit about CORe \n \nCORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development. \nDaniel Singham \n \nDaniel is the Commercial Director at Yonder Data Solutions\, on the steering committee for CORe\, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant. \nSonal Malkan \n \nSonal is a qualitative researcher and behavioural science consultant with experience across private\, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society. \nFurther info \n\nCORe: https://www.colourofresearch.org/\nYDS: https://yonderdatasolutions.com/\nDaniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/\nTwitter: @DanielSingham\n\nRegister for this webinar here 
URL:https://theicg.co.uk/event/colour-of-research-and-the-importance-of-representation-in-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241023T130000
DTEND;TZID=Europe/London:20241023T133000
DTSTAMP:20260414T073710
CREATED:20241008T100300Z
LAST-MODIFIED:20241008T101054Z
UID:37891-1729688400-1729690200@theicg.co.uk
SUMMARY:How to analyse tens of thousands of open ends and get quant insights from raw data fast!
DESCRIPTION:Join Ange Taylor\, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work\, allowing you more strategic time to craft your insight stories! \nICG members Dan Young and Barbara Du Perron already use AddMaple – why don’t you join them? \nMore specifically\, Ange will cover: \n\nText analysis using AI with themes quantified that you can segment and test for significance across the dataset\nHow to get a quick read of survey data without data wrangling (empty cells\, multi-select – all the apply questions\, etc)\nHow to pivot\, cross tab and filter to go deeper with ease.\n\nAddMaple \nAddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes\, segments\, sentiment\, intent and more.  \nAnge Taylor \n \nAnge has worked across industries\, from fintech to GDS until she took the leap to build the data tool she always wanted! She’ll be speaking at IIEX AI about how AddMaple brought together 12 state-of-the-art sentiment models so you can compare their output on the same text\, in one go. She lives in Slovenia with her family\, and can be found hiking the Julian Alps regularly! Joking. She’s building an early stage bootstrapped startup and can simply be found\, founding 🙂  \nWebsite: https://addmaple.com/ \nLinkedIn: https://www.linkedin.com/in/angemaple \nYouTube: https://www.youtube.com/@addmaple \nhttps://theicg.co.uk/member/angeaddmaple-com/ \nRegister for this session here 
URL:https://theicg.co.uk/event/how-to-analyse-tens-of-thousands-of-open-ends-and-get-quant-insights-from-raw-data-fast/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241031T110000
DTEND;TZID=Europe/London:20241031T120000
DTSTAMP:20260414T073710
CREATED:20241001T111215Z
LAST-MODIFIED:20241030T135443Z
UID:37866-1730372400-1730376000@theicg.co.uk
SUMMARY:Taking it apart\, putting it back together: A brief introduction to semiotics and cultural research
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n  \n  \nThe webinar will introduce and expand on semiotic analysis and cultural research techniques\, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice. \nWhy should you attend? \nYou’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice\, why they’re valuable for clients… and how you can incorporate them into your own research projects. \nNatalie Edwards  \n \nNat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight\, where she works with clients to develop culturally meaningful and commercially viable product designs\, innovations\, market strategies and communications. She has a PhD in media\, politics and cultural studies\, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member. \nLINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/ \nWEBSITE – https://canopyinsight.com/ \nRegister for this webinar here
URL:https://theicg.co.uk/event/taking-it-apart-putting-it-back-together-a-brief-introduction-to-semiotics-and-cultural-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
END:VCALENDAR