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DTSTART;TZID=Europe/London:20241106T130000
DTEND;TZID=Europe/London:20241106T133000
DTSTAMP:20260423T052315
CREATED:20240918T102916Z
LAST-MODIFIED:20241001T103836Z
UID:37805-1730898000-1730899800@theicg.co.uk
SUMMARY:Yasna.ai: Let AI Handle the Routine\, So You Can Focus on Growth
DESCRIPTION:Freelance researchers\, consultants\, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. \nAI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. \nIn the upcoming Lunch & Learn session\, you’ll discover how to use an AI conversational agent to handle more projects\, expand into new markets\, and win clients — all without exceeding your working hours. \nYasna.ai \nYasna.ai is a platform for conversational research through automated interviewing. The AI moderator engages in one-on-one text chats with real respondents and then transforms the transcripts into meaningful summaries. \nTanya Berlina Client Success Director at Yasna.ai  \n \nWith more than 15 years in qualitative research\, both offline and online\, Tanya has conducted hundreds (or thousands\, who counts?) of IDIs\, FGs\, and communities. She has carried out ethnographies and multicultural studies with much enthusiasm and is an early adopter of AI technology in market research. \nWebsite: https://yasna.ai/solution/for-research \nLinkedIn: https://www.linkedin.com/company/yasna-ai/  \nEmail: ask@yasna.ai  \nRegister for this session here\nYasna – AI-powered Conversational Agent – The ICG
URL:https://theicg.co.uk/event/lunchlearn-with-yasna-ai/
LOCATION:https://zoom.us/j/91823795409
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241119T160000
DTEND;TZID=Europe/London:20241119T164500
DTSTAMP:20260423T052315
CREATED:20240917T092849Z
LAST-MODIFIED:20241007T162250Z
UID:37797-1732032000-1732034700@theicg.co.uk
SUMMARY:What about Cannabis? A deep dive into feelings and opinions of consumers from Netherlands\, Spain and Thailand. A comparison of three very distinct cannabis markets
DESCRIPTION:This Knowledge Share has been generously sponsored by Research Clever\, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality\, agile communication\, one point of contact on each project\, project management expertise and commitment to our proposals backed by our guarantees. \n \n  \nIn the past decade cannabis has emerged from being considered a narcotic into the mainstream with applications from skin cream to food & beverages\, vaping products and even medical cannabis for pets. Its growth has been exponential\, and the global legal cannabis market is projected to reach from US$58[1] to US$82 billion[2] in the next 3 to 4 years. This exponential growth brings with it opportunities for market researchers and strategists\, with consultancies specifically focused on cannabis and many major brands exploring new market opportunities. \nThis study is a truly intercultural exploration of the cultural differences between three countries: Netherlands\, Spain and Thailand\, with deep dives on how consumers get informed about cannabis rules and regulations\, and their knowledge\, feelings and opinions about cannabis. The differing phases of cannabis adoption in the three markets\, with very distinct policies\, rules and regulations\, offers three different perspectives on the current state of consumer attitudes towards cannabis and its regulation. \nThe study consists of store observations\, interviews and a short quantitative validation for all three markets. Also\, in addition to the focus on the three countries\, desk research will cover the global market as well the opportunities being created for market research professionals across the globe. \n[1] BDSA\, June 2024 https://bdsa.com/press-release/bdsa-forecasts-global-legal-cannabis-sales-to-hit-58-billion-in-2028/ \n2 Markets and Markets February 2024 https://www.marketsandmarkets.com/Market-Reports/cannabis-market-201768301.html\, \n++++++++++++ \nAbout the research team: \n \nHenrique Savelsberg (https://theicg.co.uk/member/henrique-savelsberg/)  is Dutch native with close to 25 years experience in developing/managing international market research studies\, recently also more UX research studies. Henrique moderates mainly in Dutch and English language\, provides qualitative and strategic market research  across the globe with particular focus on Europe and (SE) Asia. Henrique offers B2B and B2C research with sector experience specifically in air travel/tourism\, F&B/Foodservice\, FMCG\, technology\, financial services and Industrial/B2B strategic market research. His local Thai research partner conducted the Thai interviews for this study. \n  \n \nOriginally from the US\, Brian Loeb (https://theicg.co.uk/member/brian-loeb/)  has lived in Spain for nearly 25 years and is bilingual in Spanish and English. He has over 25 years of experience in Strategy\, Marketing and Market Research\, and conducts both qualitative and quantitative market and UX research on a freelance basis across the English and Spanish-speaking worlds\, with a particular focus on CPG (FMCG)\, Tech and Telco\, and Financial Services. \n  \n  \n  \nLog in here to join the session (no need to pre register)\n 
URL:https://theicg.co.uk/event/what-about-cannabis-a-deep-dive-into-feelings-and-opinions-of-consumers-from-netherlands-spain-and-thailand-a-comparison-of-three-very-distinct-cannabis-markets/
CATEGORIES:Knowledge Share
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/07/Knowledge-Share-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241120T130000
DTEND;TZID=Europe/London:20241120T133000
DTSTAMP:20260423T052315
CREATED:20241002T110812Z
LAST-MODIFIED:20241119T161016Z
UID:37873-1732107600-1732109400@theicg.co.uk
SUMMARY:Introducing Benori: An easy and cost-effective way of accessing targeted data and insights to enable strategic decisions
DESCRIPTION:We will present Benori’s bespoke research solutions\, capabilities (desk research\, primary research and data modelling) and examples of how we support our clients in their projects. Particularly\, we’d like to talk about how we work with advisory firms and independent consultants\, providing them targeted data and insights to enable strategic decisions. We will also cover our flexible engagement models tailored to different client needs. \nWhy you should attend? \nThe session will showcase how Benori can act as an on-demand extension of your team\, offering both the expertise and additional capacity you need in a flexible\, cost-effective manner. \nBenori’s services span a broad spectrum\, including desk research\, quantitative research\, developing data assets (e.g.  compiling and tracking poduct or pricing data) and building data visualizations (such as Power BI dashboards\, infographics) across multiple industries. \nThey’ve already collaborated with several ICG members on various strategic projects\, including market sizing\, competitor benchmarking\, and customer segmentation. This session will be a great opportunity to explore how their capabilities can complement and enhance your own work. \nBenori has grown to a team of 125+ research professionals\, having successfully delivered 700+ projects to 150+ clients spread globally. We’ve also worked with several ICG members (Liz Montgomery\, Teresa Hadfield\, Henrique Savelsberg\, Heather Macleod\, Riaz Marzban to name a few) on a range of different projects. \nSpeakers \nAshish Gupta (Founder and CEO) \n \nAshish is a visionary in the field of global knowledge services\, he is credited with coining the term “Knowledge Process Outsourcing.” In his previous role\, he co-founded Evalueserve and served as COO and Global Business Unit Head of Financial Services. In addition\, Ashish is the Founder and Trustee of Ashoka University and Plaksha University. \nSuchi Gupta (Director\, UK) \n \nSuchi brings over 15 years of expertise in strategy\, business research\, and analytics. She is known for her strength in building client relationships and solving complex challenges. Throughout her career\, she has led global cross-functional teams\, consistently delivering tailored solutions across diverse industries. \nAbout Benori \nBenori\, is a bespoke research and analytics firm that provides actionable and cost-effective insights to clients across different industries. We have a global footprint with respect to client base and research coverage with multilingual capabilities. We work extensively with consulting firms – large ones as well as boutique firms and independent consultants. \nWe have a well-rounded research methodology comprising: \n\nDesk research including public sources and paid databases\n\n\nPrimary research including qualitative interviews\, FGDs and B2B surveys\n\n\nData Modelling covering market sizing models and financial analysis\n\n  \nKey areas where we can support: \n\nMarket Assessment including market size\, growth forecast\, emerging and disruptive trends\n\n\nCompetitive Landscape to benchmark companies on their size\, offerings\, financial and operational performance\, geographic coverage and other parameters\n\n\nData Management and Design Solutions including data visualisation\, dashboard development and design creatives\n\n\nSustainability-related Initiatives involving decarbonisation strategies\, waste management and circular business models\n\n\nProduct Tracking including monitoring new product launches by competitors\, claims analysis\, trends analysis and regulatory tracking\n\n\nRegister for this Lunch&Learn here \n  \n \nBenori – Bespoke Research Solutions \n \n \nRethinking Sustainable Packaging in FMCG
URL:https://theicg.co.uk/event/introducing-benori-bespoke-research-solutions/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241128T110000
DTEND;TZID=Europe/London:20241128T120000
DTSTAMP:20260423T052315
CREATED:20241029T090038Z
LAST-MODIFIED:20241113T130123Z
UID:37926-1732791600-1732795200@theicg.co.uk
SUMMARY:Default Mode Network – the brain’s house of habit – what every researcher ought to know
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nWhilst we’ve all been having our head turned by the latest in AI\, we should be paying attention to neuroscience too. \nKath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight.  You’ll learn what the DMN is\, and how it’s important to our qualitative understanding of ‘what’s going on’. \nBonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too… \nKath Rhodes \n \nKath describes herself as a qualitative enthusiast and runs Qual Street.  She loves to dip her toe into the latest learnings on neuroscience\, psychology and social science – using them to evolve and improve qualitative methods and approaches. \nhttps://www.linkedin.com/in/qualstreet/ \nwww.qual-street.co.uk \nRegister for this webinar here 
URL:https://theicg.co.uk/event/default-mode-network-the-brains-house-of-habit-what-every-researcher-ought-to-know/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
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