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DTSTART;TZID=Europe/London:20250107T160000
DTEND;TZID=Europe/London:20250107T164500
DTSTAMP:20260414T034619
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LAST-MODIFIED:20241125T134937Z
UID:38057-1736265600-1736268300@theicg.co.uk
SUMMARY:Knowledge Share: Why is France different?
DESCRIPTION:This Knowledge Share has been generously sponsored by Norstat \n \nJoin ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer\, therefore outlining some key considerations when conducting qualitative market research in France. \nShe’ll talk about cultural sensitivities\, methodological considerations\, analysis and interpretation\, recruitment\, timings\, regulatory compliance. \nKatherine Passerieu \n \nA French National\, Katherine had lived and worked in the UK for over 30 years. \nBefore setting up Passerieu Consulting in 2011\, Katherine worked as a Director in international advertising and market research companies\, e.g.: \n–         forward thinking\, a boutique strategy consultancy \n–         GfK NOP – Director of Brand Strategy \n–         Censydiam UK – Managing Director \n–         CRAM International – Free lance Research Director for the French market \n–         TNS (now WPP) Director of Qualitative and International Research \n–         Landor & Associates – European Research Director \n–         Ted Bates France – Director of Research & Planning \nKatherine has used an array of methodologies online and offline for projects in all industry sectors. \nHer background is Sociology and Psychology. \nShe’s a member of the MRS\, ESOMAR\, ICG\, IoD and BACP \nhttps://www.linkedin.com/in/katherine-passerieu-9054426/ \n  \nLogin in here for this session (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/knowledge-share-why-is-france-different/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250108T130000
DTEND;TZID=Europe/London:20250108T133000
DTSTAMP:20260414T034619
CREATED:20241105T110632Z
LAST-MODIFIED:20241203T134948Z
UID:37976-1736341200-1736343000@theicg.co.uk
SUMMARY:B2B Insights\, Simplified: LinkedIn-Verified Sampling for Small Businesses
DESCRIPTION:Discover how small businesses in insights can access affordable\, expert network-quality B2B sample using Emporia’s LinkedIn-verified\, programmatic platform. \nThis Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility\, efficiency\, and impactful research results. Learn how to leverage Emporia’s award-winning mrxCore platform for reliable data collection\, reducing costs without compromising on quality. \nA bit about Emporia \nEmporia is a leading B2B research platform that delivers LinkedIn-verified respondents through a programmatic\, scalable solution. The company’s approach reduces manual effort and improves data quality\, allowing businesses to focus on insights that matter. By offering affordable\, verified B2B sample\, Emporia helps research agencies and independent consultants streamline their research with confidence. \nMichael Hess \n \nMichael Hess is the CEO and co-founder of Emporia Research. Prior to starting the company in 2020\, Michael managed teams within global marketing at Marriott International and led large-scale database consolidation projects at Fortune 500 companies as an information systems consultant at Baker Tilly. Drawing from years of experience in both corporate and entrepreneurial settings\, Michael brings a wealth of knowledge in leveraging innovative technology to improve data quality and research efficiency. Now leading Emporia\, Michael is dedicated to helping businesses access high-quality\, affordable insights to drive smarter business decisions. \nwww.emporiaresearch.com \nRegister for this session here 
URL:https://theicg.co.uk/event/unlocking-expert-network-quality-b2b-insights-the-power-of-programmatic-linkedin-verified-sampling-for-small-businesses/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250109T110000
DTEND;TZID=Europe/London:20250109T120000
DTSTAMP:20260414T034619
CREATED:20241106T113504Z
LAST-MODIFIED:20241113T130248Z
UID:37985-1736420400-1736424000@theicg.co.uk
SUMMARY:Insights Ignite: Cultivating a Growth Mindset
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nJoin ICG member Lara Meyer  in this webinar designed to kick-start your new year.  \n \nIn this session\, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple\, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success. \nWhy you should attend:   \nIf you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this\,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science! \nLara Meyer \nLara is a researcher turned coach for leaders in the insights industry\, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching\, training and motivational talks to support positive wellbeing. \nhttps://www.linkedin.com/in/lara-biddiscombe-meyer/ \nRegister for this session here \n  \n 
URL:https://theicg.co.uk/event/insights-ignite-cultivating-a-growth-mindset/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250116T110000
DTEND;TZID=Europe/London:20250116T123000
DTSTAMP:20260414T034619
CREATED:20241111T130009Z
LAST-MODIFIED:20241121T113534Z
UID:38004-1737025200-1737030600@theicg.co.uk
SUMMARY:The Segmentation Playbook: From Analysis to Execution
DESCRIPTION:This training session has been generously sponsored by E-Tabs \n \nA successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive\, unloved & forgotten segmentation studies. How can you avoid this? \nPaul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations\, including: \n\nWhat makes a good segmentation?\nHow to work with segmentation data\nPros & cons of different segmentation approaches\nDemystifying some of the terminology – Personas\, Demand Spaces\, Audiences\, Needstates etc.\nTop tips for successfully landing a segmentation with clients\n\nhttps://www.linkedin.com/in/carneypaul/ \nRegister for this training session here 
URL:https://theicg.co.uk/event/the-segmentation-playbook-from-analysis-to-execution/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/11/Training-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250122T130000
DTEND;TZID=Europe/London:20250122T133000
DTSTAMP:20260414T034619
CREATED:20241217T124716Z
LAST-MODIFIED:20241217T124716Z
UID:38176-1737550800-1737552600@theicg.co.uk
SUMMARY:How to "level up" with larger agencies by using data quality
DESCRIPTION:This Lunch & Learn will outline the development of online research over the past 20 years\, including how respondents are increasingly seen as a “commodity”.  The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey.  Even if they qualify\, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience.  This poor respondent experience has led to inattentive answers and therefore poor-quality data. \nHOWEVER\, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality\, even having a checklist within their proposal. \nNorstat will share their checklist in this session. \nAndrew O’Connell\, UK Managing Director\, UK \n \nAndrew has spent nearly 20 years working in online research\, including 6 years as the UK Managing Director of Dynata.  He has seen how it has evolved in that time with some developments which have worked well and some which haven’t.  Prior to this he has worked client side in research roles. \nhttps://www.linkedin.com/in/andrew-o-connell-36167433/ \nRegister for this here 
URL:https://theicg.co.uk/event/how-to-level-up-with-larger-agencies-by-using-data-quality/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250130T110000
DTEND;TZID=Europe/London:20250130T120000
DTSTAMP:20260414T034619
CREATED:20241112T130538Z
LAST-MODIFIED:20241204T124718Z
UID:38009-1738234800-1738238400@theicg.co.uk
SUMMARY:Award for Independent Consultants 2024: Finalists Share Their Submissions
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nCome and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025. \nOur Finalists \n\n\nAWARD WINNER: Futuresight: Rob Waddington:\nExploring  experiences of communications services amongst consumers\, citizens and microbusinesses in the UK.  \n\n\n  \n\n\nFuturesight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry\, civil society and government\, resulting in the CCP having to do less to initiate policy change. \nhttps://www.linkedin.com/in/rob-waddington-2348b04/\n\nCitrine Research: Kate Turner and Julie Irwin:\nBreakthrough Research Rapidly Enhances Customer Experience\n \nCitrine Research undertook powerful\, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes\, as well as boosting the profile of the internal Legal & General insight team. \nKate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn \n\nThe Word Is Out: Dan Parker-Smith:\nCustomer Closeness Videos \n  \nDan started working with Futures Housing Group (FHG) on a four-month customer closeness project\, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG\, as the films got the emotion of living in social housing across\, leading to positive change for their customers. \nhttps://www.linkedin.com/in/danparkersmith/ \nWren Insight: Hannah Beech and Jude Terry:\nThe power of closeness-led insight to build influence in businesses\n  \nWren use interactive experiences\, events and customer story films to create big shifts in customer EQ\, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice\, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/\n\n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/award-for-independent-consultants-2024-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250131T163000
DTEND;TZID=Europe/London:20250131T220000
DTSTAMP:20260414T034619
CREATED:20250106T155735Z
LAST-MODIFIED:20250106T155847Z
UID:38198-1738341000-1738360800@theicg.co.uk
SUMMARY:The ICG Northern Party - Say Goodbye To The January Blues
DESCRIPTION:Start 2025 as you mean to go on and join other ICG members at this party. \nTickets are free\, just buy your drinks at the time. \nThanks to Explners for generously sponsoring the food. \nRegister your free place today\nFor more info\, contact Dan Parker-Smith. \n \n 
URL:https://theicg.co.uk/event/the-icg-northern-party-say-goodbye-to-the-january-blues/
LOCATION:The Brewery Tap\, Leeds LS15DL
CATEGORIES:ICG Event
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