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DTSTART;TZID=Europe/London:20250204T160000
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DTSTAMP:20260405T062708
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UID:38272-1738684800-1738687500@theicg.co.uk
SUMMARY:How to use LinkedIn Sales Navigator as a tool to get more contacts and sales leads
DESCRIPTION:Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it\, if you are to engage with them about how you can help them\, and win them as clients. \nIn this Knowledge Share webinar\, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people\, in the right companies\, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts. \nPaul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too! \nPaul Griffiths  \n \nI help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years I’ve helped grow research and insight agencies. In that time\, I’ve sold research projects\, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it. \nI know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works\, what doesn’t\, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly. \nhttps://www.linkedin.com/in/paulneilgriffiths/ \nRichard Barron \n \nPassionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions\, products and services that meet real needs. \nWith over 30 years of professional experience\, my core competencies lie in marketing communications\, and strategic planning\, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions\, ensuring that our team’s diverse perspectives lead to superior market understanding. \nAt Aspect Market Research\, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant\, managing accounts like Toyota and Abbott Pharmaceuticals\, has been instrumental in honing these abilities\, allowing us to excel in multi-country projects and global product launches. \n(1) Richard Barron | LinkedIn \n  \nNo need to pre-register – login is https://zoom.us/j/96355976193
URL:https://theicg.co.uk/event/how-to-use-linkedin-sales-navigator-as-a-tool-to-get-more-contacts-and-sales-leads/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250212T130000
DTEND;TZID=Europe/London:20250212T133000
DTSTAMP:20260405T062708
CREATED:20250113T120206Z
LAST-MODIFIED:20250113T170513Z
UID:38249-1739365200-1739367000@theicg.co.uk
SUMMARY:Useful information to run successful projects in Germany
DESCRIPTION:We welcome quotapoint for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \n \nAbout quotapoint \nquotapoint is a Germany based recruitment and data collection provider\, with in-house recruitment from own panel\, top-notch viewing facilities in Berlin\, Frankfurt and Cologne\, a dedicated PM team for digital qual\, excellent project management\, as well as moderation- and translation-services. \nquotapoint have been supporting their clients with professional market research services for more than 25 years for; \n\nQualitative & Quantitative\nF2F & Digital\nFacility & In-home\n\nAs a boutique style company\, quotapoint provides first class service for competitive rates and value for money. Every project and every client counts. Project success and client satisfaction is quotapoint’s priority. \n \nSpecifically\, what will you gain from attending this session? \nIn this Lunch and Learn\, you will get useful information to run successful projects in Germany. \nInternational projects can become challenging if you do not have reliable research partners. In this Lunch and Learn they will show you what is important when selecting a local research partner\, what is specific if you conduct research projects in Germany and what  the main drivers are for project success. \nOur Presenter: Stephan Schmid \n \nThis Lunch and Learn will be led by Stephan Schmid\, Director and Member of Management Board of quotapoint. \nStephan has more than 20 years of industry experience in the areas of client and business development\, sales and marketing as well as national and international project management – online & offline\, qualitative & quantitative. After holding positions as Managing Director at Schmiedl Marktforschung / Schlesinger Group Germany (now Sago)\, and as Unit Director at Schöttmer Research HUB\, he joined quotapoint in January 2024 as Director and Member of the Management Board. \nSpecial deal for ICG members\nWe are happy offering all ICG members a discount of 10%* on the first project commissioned with us (*except incentives).\nFurther links \n– Website: www.quotapoint.de \n– Linkedin: https://www.linkedin.com/company/quotapoint-gmbh-teststudio-ffm/ \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/useful-information-to-run-successful-projects-in-germany/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T110000
DTEND;TZID=Europe/London:20250213T120000
DTSTAMP:20260405T062708
CREATED:20241211T111550Z
LAST-MODIFIED:20241212T104747Z
UID:37990-1739444400-1739448000@theicg.co.uk
SUMMARY:What are explainer videos and how can we use them to help activate insights?
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \nFor researchers\, it’s tempting to think that the project finishes with the debrief. But for our clients\, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result\, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help. \nThere’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date\, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or\, at best\, a reel combining multiple respondents. \nOutside of the market research sector\, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example\, the Netflix series ‘Explained’ by Vox\, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics\, science and more. \nIn this webinar\, the Explners team will explore the rise of the explainer video through some of our favourite examples\, deconstruct what makes explainers so powerful\, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into. \nAfter attending this webinar you will: \n\nUnderstand the different types of explainers and how they differ from other video content\nBe able to spot the types of projects that would benefit from this type of video output\nKnow what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.\n\nJudith Rose (formerly Staig): \n \nJudith has worked in research for more than 25 years\, initially agency side. For the last ten years she’s been a content consultant and insights storyteller\, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands\, agencies and businesses activate insights using explainer videos. \nMark Whalley: \n \nMark is a food & drink strategist\, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer\, and Insight Controller at Greencore\, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling\, he runs presentation skills workshops and is a co-founder of EXPLNERS. \nDan Parker-Smith: \n \nDan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality\, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making. \nRegister for this session here\n \nEXPLNERS: Activate your insights
URL:https://theicg.co.uk/event/what-are-explainer-videos-and-how-can-we-use-them-to-help-activate-insights/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T181500
DTEND;TZID=Europe/London:20250213T213000
DTSTAMP:20260405T062708
CREATED:20250107T122855Z
LAST-MODIFIED:20250108T102204Z
UID:38221-1739470500-1739482200@theicg.co.uk
SUMMARY:The ICG Quiz Night
DESCRIPTION:Back due to popular demand\, we are proud to be hosting this year’s Quiz Night\, open to all.\nHosted by our great quiz hosts\, Deanne and Marc Gold (iPoint Research) and generously sponsored by Qualzy and Norstat\, this promises to be another great night. \n \n£140 for a table of 8\, or £20 a ticket (plus VAT and Eventbrite fees). Includes food and drink. \nThanks to Smart Connect Research for buying our first drinks. \nBuy your tickets here\n   
URL:https://theicg.co.uk/event/the-icg-quiz-night/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250226T130000
DTEND;TZID=Europe/London:20250226T133000
DTSTAMP:20260405T062708
CREATED:20250127T103131Z
LAST-MODIFIED:20250127T104001Z
UID:38295-1740574800-1740576600@theicg.co.uk
SUMMARY:Social Media Listening for Independent Consultants:  Turning Online Conversations into Actionable Insights
DESCRIPTION:YouScan is an easy-to-use social media listening platform. It employs AI to help researchers\, analysts\, and insights professionals uncover consumer opinions and gain quick market insights from millions of online conversations. YouScan helps analyze consumer sentiment\, track brand mentions\, and identify emerging market opportunities in real-time. With its intuitive dashboards and customizable reports\, YouScan simplifies complex data\, allowing consultants to deliver actionable insights to their clients faster. \nA bit more about the YouScan: \nYouScan is an award-winning\, AI-powered social media listening platform trusted by leading brands and agencies worldwide. \nYouScan provides researchers and analysts with real-time insights from millions of online conversations\, delivering a comprehensive understanding of consumer opinions\, industry trends\, the competitive landscape\, and emerging market opportunities. \nWith YouScan\, insight professionals gain a deeper understanding of consumers: \n\nWhat consumers say – YouScan’s powerful text analysis\, featuring the GPT-powered Insights Copilot\, simplifies understanding consumer opinions about brands\, competitors\, and events.\nWhat they do – Advanced visual analysis capabilities identify how people interact with brands and products in real life\, detecting brand logos\, scenes\, objects\, and activities in social media images.\nWho they are – Audience Insights reveal the demographics\, interests\, and occupations of people discussing brands and topics on social media.\n\nYouScan equips researchers and analysts with the tools to uncover valuable consumer insights\, explore untapped market opportunities\, and make informed\, data-driven decisions that drive measurable results for clients. \nAlex Orap: \n \nAlex Orap is the Founder and Chief Growth Officer of YouScan. He is a tech entrepreneur with a successful track record in Software as a Service (SaaS)\, consumer internet applications\, business intelligence\, and the telecommunications sector. In 2024\, Alex was named among Top 5 Tech Innovators in social intelligence in The Social Intelligence Lab’s  Insider 50 nomination. \nAnna Yanko \n \nAnna Yanko is the Global Brand Marketing Manager at YouScan\, where she drives initiatives to enhance the company’s brand recognition and awareness in both Global and Ukrainian markets. \nRegister for this session here 
URL:https://theicg.co.uk/event/social-media-listening-for-independent-consultants-turning-online-conversations-into-actionable-insights/
CATEGORIES:Lunch&Learn
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