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SUMMARY:Inex One - B2B Market research\, simplified
DESCRIPTION:You know how expert network interviews and B2B surveys are a pain to coordinate? \nInstead of endless email threads and opaque “credit” pricing\, we’ve combined the power of 20+ expert networks and survey firms in one platform. \nThis lets you access all experts faster\, pay-per-use\, and without the donkey work. \nWe call it Inex One. \nAbout the platform: \nInex One is a digital platform where market research professionals\, investors\, and strategy consultants engage the best expert networks and survey providers worldwide. Trusted by more than 7\,500 clients globally\, Inex One makes it easy and affordable to get B2B insights. \nMax Friberg \n \nMax Friberg is the CEO and co-founder of Inex One\, the marketplace for expert networks and B2B survey providers. \nIn his previous career at McKinsey & Company\, Max did extensive B2B market research\, including commercial due diligence\, competitive landscape mapping and voice-of-the-customer studies. \nMax is a CEMS MIM graduate from the Stockholm School of Economics and Indian Institute of Management Calcutta (IIMC). \nYou are welcome to reach him on max@inex.one \nwww.inex.one \nMax Friberg | LinkedIn \nRegister for this session here 
URL:https://theicg.co.uk/event/inex-one-b2b-market-research-simplified/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20250313T110000
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SUMMARY:In the right ballpark
DESCRIPTION:This webinar has been generously sponsored by Choice Language Services Ltd. Unlock the power of global insights with Choice Language Services. \n \nThis webinar will be run by ICG member Dan Young and  will focus on two things: \n– how to be brave telling stories with incomplete commercial data\n– how to engage a senior audience using a simple narrative arc \nCar buying journeys have become less linear. The Close Brothers insight team wanted to engage its Executive Committee in new routes to market and help them understand how to reach new customers in the future. The team worked with Shed Research to make estimates and assumptions when synthesising a huge number of sources. We used Brent Dyke’s narrative arc to keep Exco engaged with the bigger picture rather than getting bogged down in micro details. And this put us in a strong position to have meaningful strategic conversations and drive decision making. \nDan Young \n \nDan runs Shed Research. As far as he’s aware\, it’s the only customer insight agency focused solely on insight synthesis. Dan helps insight teams do more with their existing research – either synthesising their insight\, or training them to do it themselves. In 2020\, he was the proud winner of the MRS/ICG Independent Consultant award. \nwww.shedresearch.co.uk \nhttps://www.linkedin.com/in/dan-young-shed/ \nRegister for this webinar here\n(Note that this session WON’T be recorded to attend it if you don’t want to miss out).
URL:https://theicg.co.uk/event/in-the-right-ballpark/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20250321T110000
DTEND;TZID=Europe/London:20250321T113000
DTSTAMP:20260423T052353
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SUMMARY:How to use the ICG's 'eGroup' (closed email group) more effectively
DESCRIPTION:Are you using the eGroup mailer properly\, or is it anxiety-ridden to do so ?😊 \nThis is a closed session for all ICG members\, whether you’re active on the eGroup or less so. \nJoin us for this short webinar on what the eGroup is and how to use it more effectively. \nMore specifically\, you’ll find out more about; \n\nHow to use it easily\nWhat sort of questions to post\nGeneral rules (do’s and don’ts) – high level\nOptions of receiving the emails\nFuture recommendations.\n\nYou’ll also have the opportunity to tell us how you find it and ask us questions. \nThis session will be run by ICG committee member Paul Gebara\, who’s responsible for helping members get the most out of the eGroup. \nRegister for this session here\n 
URL:https://theicg.co.uk/event/how-to-use-the-icgs-egroup-closed-email-group-more-effectively/
CATEGORIES:ICG Event
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