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DTSTART;TZID=Europe/London:20250401T160000
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DTSTAMP:20260404T230637
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SUMMARY:AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
DESCRIPTION:This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis  \n  \nOver the past year\, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications\, she’s tested various platforms and approaches to see what truly delivers value. In this session\, she’ll share her experiences\, practical insights\, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice. \nWhy Attend? \n🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.\n🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations\, with real-world user feedback.\n💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop\, Condens\, ChatGPT\, Claude\, Perplexity\, DALL·E\, Midjourney\, CapCut\, HeyGen\, Synthesia and Dola AI (time permitting!).\n🤝 Ask Questions & Share Perspectives – This is a space to learn\, discuss\, and exchange experiences with fellow researchers. \nAbout Silvia: \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year\, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community. \nhttp://es.linkedin.com/in/silviairanzoferrandis \nwww.inmarketresearch.com \nLogin for this session is here  (no need to pre register)
URL:https://theicg.co.uk/event/ai-in-qualitative-research-business-a-year-of-experimentation-and-key-learnings/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20250403T110000
DTEND;TZID=Europe/London:20250403T120000
DTSTAMP:20260404T230637
CREATED:20250120T115042Z
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SUMMARY:Clientside life in 2025: closing the empathy gap to work well together
DESCRIPTION:This webinar has been generously sponsored by Field Sauce \n \n  \nConsultation by AURA with insight clients\, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure\, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and clients often under estimate the impact on their research partners when projects change. \nFollowing our webinar last year to introduce AURA’s Working Well Together campaign\, AURA is returning to this topic\, and this time focusing on understanding more about clientside life in 2025.  Armed with this additional context\, ICG members will be better placed to develop great relationships and collaborative approaches that truly support their clients. \nClients from AURA (the UK’s biggest community exclusively for clientside researchers) will share their experiences\, plus the findings of a recent survey with AURA members – which can also give clues for when clients will or won’t be more open to working with independents; and ICG members will have the opportunity to ask questions or make suggestions.  This discussion will feed into the Working Well Together Team\, who continue to develop resources and content to support this campaign. \nOur Speakers \nRuth Hinton – Group Head of Customer Experience & Insight \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nNick Bonney – Deep Blue Thinking (and ICG member). \n \nNick has been a member of the ICG since 2018 when he set up Deep Blue Thinking. As many of us can probably relate to\, Nick has seen the research industry from many different angles. He has had roles as an interviewer\, a field manager\, an agency exec right through to MD and worked a client for nearly 20 years\, serving on the AURA Council . Based on those experiences\, he saw the AURA Charter as a chance to get the industry to work more effectively together and volunteered to get involved. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/clientside-life-in-2025-closing-the-empathy-gap-to-work-well-together/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250410T100000
DTEND;TZID=Europe/London:20250410T103000
DTSTAMP:20260404T230637
CREATED:20250317T185404Z
LAST-MODIFIED:20250319T084637Z
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SUMMARY:Award for Independent Consultants - Your Questions Answered
DESCRIPTION:Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. \nFind out what the judges are looking for\, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. \nAsk us any question – no obligation to submit anything! \nThe submissions window is from 1st May to 26th June so it’s definitely time to start preparing! \nNo need to pre-register for this: just login to https://zoom.us/j/2071827436 \n  \nAward 2024 for reference \nMRS/ICG Award For Independent Consultants 2024 – OPEN FOR ENTRIES – The ICG \nAward for Independent Consultants 2024: Finalists Share Their Submissions – The ICG \nRECORDING: Award for Independent Consultants 2024 Finalists Share Submissions – The ICG
URL:https://theicg.co.uk/event/award-for-independent-consultants-your-questions-answered/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20250430T120000
DTEND;TZID=Europe/London:20250430T124500
DTSTAMP:20260404T230637
CREATED:20250212T094810Z
LAST-MODIFIED:20250212T095036Z
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SUMMARY:Book Group – Meet the author of StandOut Strategies
DESCRIPTION:Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors\, Win New Clients & Build Lasting Success\, hosted by ICG Co-Chair Karen Elton. \n \nBy using this link you can buy a copy of the book\, direct from Chantal\, with an ICG member discount: \nhttps://appletreeuk.com/products/stand-out-strategies-icg/ \nEveryone is welcome\, whether you have read the book or not\, as we’ll talk through the strategies and you can ask Chantal any questions you have about promoting your business. \nChantal has been in marketing since 1995 and in that time has gathered a wealth of experience in helping small businesses to promote their services. Chantal’s company Appletree helps small businesses to grow by helping in creating Marketing plans\, websites\, email newsletters\, networking skills\, online marketing\, SEO\, PR\, book publishing and much more. \nJoin us at 12pm on Wednesday 30 April 2025. \nRegister for this session here\n(2) Chantal Cornelius | LinkedIn
URL:https://theicg.co.uk/event/book-group-meet-the-author-of-standout-strategies/
CATEGORIES:ICG Event
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