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DTSTART;TZID=Europe/London:20250501T110000
DTEND;TZID=Europe/London:20250501T110000
DTSTAMP:20260423T142609
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SUMMARY:Reframing the role of automation in data storytelling
DESCRIPTION:This webinar has been generously sponsored by YouScan\, social media listening with visual insights. Lunch&Learn from YouScan recording available here . \n  \n  \nWhen we think about automation in quant reporting\, we often picture it handling repeatable reports—trackers\, multi-market studies\, and templated solutions. But automation has evolved. Increasingly\, it’s being introduced much earlier in the research workflow\, not just as a reporting tool\, but as a way to explore data\, uncover insights\, and shape narratives more efficiently. \nJoin us to discover how automation can enhance—not replace—your research expertise\, and how you can integrate it into your workflow beyond templated outputs. \nThis session is led by Adam Baker\, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs\, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation\, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges. \n \nIncludes a special offer for ICG members. \nIndico Labs \nOffer for ICG members \nRegister for this session here 
URL:https://theicg.co.uk/event/reframing-the-role-of-automation-in-data-storytelling/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/04/Adam-Baker-Indico-Labs.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250506T160000
DTEND;TZID=Europe/London:20250506T170000
DTSTAMP:20260423T142609
CREATED:20250403T175600Z
LAST-MODIFIED:20250403T175600Z
UID:38502-1746547200-1746550800@theicg.co.uk
SUMMARY:Beyond Z: Understanding the UK's young people
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nWe welcome ICG member Konrad Collao\, Craft\, to run this 1-hour session about Gen Z in the UK today. \nKonrad has a wealth of knowledge about this topic\, based on several award-winning projects\, thousands of people surveyed\, hundreds of qualitative conversations\, dozens of digital ethnographies and in-person visits – plus several significant literature reviews. \nMore specifically\, Konrad will cover; \n\nThe problem with generational thinking\nBusting commonly-held myths about young people\nDiscussing socio-economic and socio-cultural macro themes that condition the world young people are coming of age in\nExploring the 6 common mindsets among Gen Z\nExploring youth culture.\n\nKonrad Collao\, Founder\, Craft \n \nKonrad specialises in working with clients in media\, entertainment and technology – providing them with cultural and behavioural insights to navigate digital transformation\, develop content and marketing strategies\, and inform wider business strategy. Much of his work focuses on the changes being wrought by young people coming of age in a very different landscape to that which shaped older generations. For Channel 4\, Konrad is the architect of the award-winning Beyond Z series\, as well as MRS/ICG award-winning work exploring young people’s relationships with factual content. Konrad has designed and delivered foundational youth-focused studies to imagine and develop The Hundred cricket competition for the England and Wales Cricket Board\, and explored young people’s relationships with news for the Reuters Institute. He has also shone a light on Britain’s youth for the BBC\, ITV\, Premiership Rugby\, and the Advertising Association. He has worked across continents for the likes of Netflix\, the BBC World Service\, Red Bull Media House\, and Warner Bros Discovery\, and is a regular speaker on matters of youth and media at international conferences. \n \nRegister for this session here 
URL:https://theicg.co.uk/event/beyond-z-understanding-the-uks-young-people/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250514T130000
DTEND;TZID=Europe/London:20250514T133000
DTSTAMP:20260423T142609
CREATED:20250424T102353Z
LAST-MODIFIED:20250424T104156Z
UID:38578-1747227600-1747229400@theicg.co.uk
SUMMARY:AI powered qual analysis: getting to the insight without losing human touch
DESCRIPTION:Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights\, best practices for using AI in your work\, challenges that many researchers face\, and a short demo of Quallie.Ai. \nQuallie AI \n \nQuallie.Ai is a tool to analyse in-depth interviews and focus groups using AI\, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation. \nMarco Rovagnati \n \nMarco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo\, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact. \nRegister here \n  \nhttps://quallie.ai/\nhttps://www.linkedin.com/in/marcorovagnati/\nhttps://www.linkedin.com/company/quallie-ai
URL:https://theicg.co.uk/event/ai-powered-qual-analysis-getting-to-the-insight-without-losing-human-touch/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250515T110000
DTEND;TZID=Europe/London:20250515T123000
DTSTAMP:20260423T142609
CREATED:20250403T165408Z
LAST-MODIFIED:20250407T090338Z
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SUMMARY:AI And The Future Of Research - An ICG Panel Debate
DESCRIPTION:This panel debate has been generously sponsored by Quallie AI\, a tool to analyse interviews\, discover themes and share clips from research. \n \n  \nThe ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence together.  This ICG event ‘AI and the future of research’ has a dual purpose: \n\nSharing our experiences of using AI tools and visions of the future\, so we learn from each other\nCo-creating what we researchers need to do\, so we help future-proof our roles post AI.\n\nAttendees will leave with a stronger idea of how AI is being used in a range of research methods\, its benefits and shortcomings\, and more confidence in how we can secure our roles in this post-AI era. \nIt will be an interactive event with attendees sharing their thoughts via text chat. \nWe encourage all members to attend\, whatever your thoughts and experiences of AI are. Please come and join in the debate. We will not be recording the session to encourage everyone to be open with their thoughts. \nWe will be launching a survey before this session to help shape our discussions – please look out for publicity about this and complete it. With special thanks to Aakanksha Haran for hosting this survey. \nWe would also like to thank Hugh Carling for hosting on his Liveminds platform some videos of thoughts from a few ICG members about the topic which we’ll be using during the debate. \nOur Panel Chair and Panellists \n\nNadia Antropova\nHugh Carling\nChris Cook\nRamona Daniel\nSidi Lemine \nTom Woodnutt (Panel Chair)\n\n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/ai-and-the-future-of-research-an-icg-panel-debate/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250521T130000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20260423T142609
CREATED:20250428T104815Z
LAST-MODIFIED:20250428T104953Z
UID:38589-1747832400-1747834200@theicg.co.uk
SUMMARY:Discover an integrated qual platform that streamlines projects for everyone
DESCRIPTION:Most qualitative research platforms have a learning curve\, require you to operate in a sandbox\, and are often expensive. You like Zoom\, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients? \nWhat we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities\, not just replace them. \nOur thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub? \nFlowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide. \nWhy should you attend: \nDiscover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs. \nAbout flowres.io: \nFlowres is the all-in-one qual research platform built by researchers\, for researchers. \nIt seamlessly integrates with Zoom\, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom\, automated transcriptions\, AI-assisted analysis\, and real-time moment capture. flowres helps independents work smarter\, deliver faster\, and scale insight with confidence. \nAbout the presenters: \nJiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO) \n \nQualitative researcher at heart\, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities. \nManiish Karve (https://www.linkedin.com/in/maniishkarve) \n \nManiish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career. \nPrivacy you can trust \nFlowres is GDPR-compliant\, ISO 27001 certified\, and aligned with MRS and ESOMAR standards. Your data stays within a secure\, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality. \nExclusive for ICG members\nGet preferred access\, hands-on support\, and a 20% discount on monthly subscription.\nStart your free pilot: Register here – https://flowres.io/signup\nConnect with us: hello@flowres.io \nFurther reading/viewing \nCase Studies: \n\nSpeedy response to fast turn-around report using flowres\, by Elizabeth Kasumi\n\nhttps://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81 \n2. Driving cost efficiency in Online Qual fieldwork \nhttps://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork \nTestimonial: \nNRGMR: why Shannon adopted flowres\, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u \nRegister for this session today\n 
URL:https://theicg.co.uk/event/discover-an-integrated-qual-platform-that-streamlines-projects-for-everyone/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T110000
DTEND;TZID=Europe/London:20250522T120000
DTSTAMP:20260423T142609
CREATED:20250429T164911Z
LAST-MODIFIED:20250514T113628Z
UID:38606-1747911600-1747915200@theicg.co.uk
SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T130000
DTEND;TZID=Europe/London:20250522T133000
DTSTAMP:20260423T142609
CREATED:20250429T162018Z
LAST-MODIFIED:20250430T133934Z
UID:38602-1747918800-1747920600@theicg.co.uk
SUMMARY:AI made easy: helping small teams make a big impact
DESCRIPTION:Grab your lunch and join us for a fast-paced\, insight-packed session designed just for independent market research consultants\, from Bilendi – end-to-end experts in both qual and quant. \n \nUnlock the next level of what you already do best. We will introduce you to BARI\, our AI qual assistant\, and show you how together\, you can: \n\nLaunch projects faster\nWork smarter with automated scripting\, moderation\, analysis & PowerPoint reports\nTap into large sample sizes for results you can confidently generalise #quantifiedqual\nExtend your capabilities – not your overhead\nGive you back space for creative\, strategic thinking\n\nWe’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams. \n  \nAbout Bilendi and the Discuss Platform: \n\nOne-stop-shop: Quant and qual expertise\, with online access panels\, online quant\, an online qual platform\, recruitment\, incentives\, and analysis — all under one roof\nAI-powered efficiency: From scripting to moderation to final deliverables\, get more done\, faster\nOnline Qual platform: designed for your one-to-one and collaborative online communities\, with end-to-end AI for speed\, depth – and even breadth!\nYour Partner All Around the World: Local teams\, multilingual capabilities\, and seamless market coordination\nDesigned for you: We regularly support independent consultants and small teams with right tools\, expertise\, and flexibility.\n\nSpeakers: \nMelissa Short \n \nMelissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform\, ensuring it meets the evolving needs of qualitative researchers in today’s market. \nAnthony Brodbin \n \nAnthony is focused on the sales side of Bilendi\, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs\, having worked for platforms like Recollective\, Zappi\, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features. \n  \nRegister for this session here
URL:https://theicg.co.uk/event/ai-made-easy-helping-small-teams-make-a-big-impact/
CATEGORIES:Lunch&Learn
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