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X-WR-CALDESC:Events for The ICG
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250703T110000
DTEND;TZID=Europe/London:20250703T120000
DTSTAMP:20260407T120614
CREATED:20250515T103753Z
LAST-MODIFIED:20250515T104221Z
UID:38643-1751540400-1751544000@theicg.co.uk
SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250708T160000
DTEND;TZID=Europe/London:20250708T164500
DTSTAMP:20260407T120614
CREATED:20250624T122059Z
LAST-MODIFIED:20250624T122059Z
UID:38801-1751990400-1751993100@theicg.co.uk
SUMMARY:Qual researchers’ big opportunity with smaller brands
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \nThis Knowledge Share will be presented by ICG member Hugh Carling \n \nNew technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does\, provide big opportunities for independent qualitative researchers. \nSpecifically\, we’ll cover: \n\nThe scope of this growing market\nSmaller brands and qual research – then and now\nThe technologies driving change\nThe risks in that change\nThe opportunity for independent researchers\nHow you can capitalise on it\n\nThis will be supported by both primary and desk research\, and illustrated with recent examples. \nHugh Carling\, is a founder of Liveminds\, a pioneer of mobile qual and the creator of Behavioural Recruitment\, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries. \nLiveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow. \n \n  \nJoin this session here  (no need to pre register)\n  \n 
URL:https://theicg.co.uk/event/qual-researchers-big-opportunity-with-smaller-brands/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250709T130000
DTEND;TZID=Europe/London:20250709T133000
DTSTAMP:20260407T120614
CREATED:20250603T101134Z
LAST-MODIFIED:20250603T101258Z
UID:38745-1752066000-1752067800@theicg.co.uk
SUMMARY:Why AI can be your saviour\, not your successor
DESCRIPTION:Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious\, cynical and a little bit terrified\, or accepting\, positive and excited.  Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us\, but how it can completely enhance what we do\, making us more competitive\, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for. \nWelcome to QualifyAI \n \nSpun out of Firefish\, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research\, reopening people’s eyes to the power of qualitative research\, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making. \nWe’ll give you a tour of the platform and its use cases\, and leave you with a sense of how you can take advantage of it to power your qualitative future\, just as it is helping to transform Firefish\, allowing our people to focus on our clients\, to do bigger\, more complex projects and opening up budget for more deeply human activities. \nAnd we’d like to have a bit of a debate about AI\, qual and the future too while we are at it. \nThe Speakers \nJem Fawcus \n \nJem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth. \nRichard Owen \n\nRichard’s career has been rooted in innovation from the early days on the transition to online research\, to building and selling mobile applications\, to consultancy on transformation and now to the application of AI in research. \nwww.qualifyai.co \nRegister for this session here 
URL:https://theicg.co.uk/event/why-ai-can-be-your-saviour-not-your-successor/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250710T180000
DTEND;TZID=Europe/London:20250710T220000
DTSTAMP:20260407T120614
CREATED:20250513T130106Z
LAST-MODIFIED:20250513T130106Z
UID:38636-1752170400-1752184800@theicg.co.uk
SUMMARY:ICG Annual Summer Party\, London
DESCRIPTION:This event has been generously sponsored by Rigour Research\, your data collection and analysis specialists. \n \n  \nTickets are now available for the ICG’s annual Summer Party on Thursday 10 July\, 6pm\, at the Lockhouse\, Paddington\, London. \n \nTickets are £40+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here \n 
URL:https://theicg.co.uk/event/icg-annual-summer-party-london/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250716T143000
DTEND;TZID=Europe/London:20250716T150000
DTSTAMP:20260407T120614
CREATED:20240103T111318Z
LAST-MODIFIED:20250714T154109Z
UID:36725-1752676200-1752678000@theicg.co.uk
SUMMARY:ICG Member Wellbeing Get-Together
DESCRIPTION:A bi-monthly 30-min online ‘Wellbeing Get-Together’  for ICG members. \n \nThese are opportunities for members to; \n\nshare/offload whatever they’d like to share with others\, whatever size or type of issue\, concern\, or niggle being faced\nask others for their thoughts/advice about this if desired\nget to know each other further through this.\n\nThink of these sessions as water-cooler moments; your chance to offload\, chat\, engage with others. It can be isolating working alone/in small businesses and these sessions are designed to mitigate against that. \nFeel free to chat about what’s going on in your lives holistically/widely\, not just about work-related stuff. \nAnother way to bring our community of members together. \nNo need to pre-register for these bi- monthly sessions: Login is https://zoom.us/j/93720922779 \n 
URL:https://theicg.co.uk/event/icg-member-wellbeing-get-together/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250721T170000
DTEND;TZID=Europe/London:20250721T183000
DTSTAMP:20260407T120614
CREATED:20250630T141550Z
LAST-MODIFIED:20250701T114256Z
UID:38833-1753117200-1753122600@theicg.co.uk
SUMMARY:ICG and MRS - with a pub meet up before and afterwards
DESCRIPTION:For ICG members only. \n  \nJoin us in Central London (or online) to hear from Jane Frost (CEO of The MRS) at the MRS HQ who’ll  tell us all about what the MRS is up to and the benefits available to members. This is a great opportunity to hear directly from Jane and also to ask questions. \nIf you’re joining us in London\, we will be meeting before and afterwards in a nearby pub for an opportunity to chat with other ICG members. \nCentral London meet up \nTimings:  \n4pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \n5pm: The Market Research Society 15 Northburgh Street\, London EC1V 0JR \n6.30pm: The Slaughtered Lamb 34-35 Great Sutton Street\, EC1V 0DX \nTo attend the MRS talk in person please register here\nJoin the MRS remotely at 5.30pm on Teams \nWhilst there is a limit of 50 attendees in person\, this will be a hybrid event and all are welcome to join online via Teams: \nMicrosoft Teams – Join here\nJoin the meeting now \nMeeting ID: 348 391 358 289 \nPasscode: TW3Bm3NC \n  \n 
URL:https://theicg.co.uk/event/icg-and-mrs-with-a-pub-meet-up-before-and-afterwards/
CATEGORIES:External Event,ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250723T130000
DTEND;TZID=Europe/London:20250723T133000
DTSTAMP:20260407T120614
CREATED:20250630T160556Z
LAST-MODIFIED:20250701T094752Z
UID:38846-1753275600-1753277400@theicg.co.uk
SUMMARY:Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
DESCRIPTION:A Lunch&Learn session with ICG member Ange Taylor\, AddMaple \nMost insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished\, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile\, researchers rarely get credit for the insights that drive awards and impact 😔. \nImagine this instead:\nResearchers leap from raw survey data to a story dashboard – charts\, qual themes\, key drivers\, stats\, and tables\, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos\, for specific pages\, to add richness. Once story dashboards are delivered\, they enable clients to learn from your framing but can also ask their own questions\, and make their own cuts. A dashboard that’s explorable\, beautiful\, and puts your voice at the centre – even after handover. \nWhat you’ll learn:\nAnge will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative\, add meaning with images or short video\, and highlight what matters most. With thanks to Ramona\, Nadia\, Arthur\, and the Census team. \nAI – isn’t this a threat and a hallucination risk?\nAddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check. \n\nRegister your place here 
URL:https://theicg.co.uk/event/lunchlearn-with-addmaple/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250724T110000
DTEND;TZID=Europe/London:20250724T120000
DTSTAMP:20260407T120614
CREATED:20250610T105342Z
LAST-MODIFIED:20250610T105627Z
UID:38767-1753354800-1753358400@theicg.co.uk
SUMMARY:A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
DESCRIPTION:An interactive webinar presented by ICG member John Habershon. \n \nThis is an exercise in sharing my experience\, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM\, both simple and accessible\, but powerful tools for qualitative and quantitative research. \nI began my AI journey early in 2024\, collaborating on projects with two ICG colleagues using ChatGPT. I was also in the privileged position of having my own qualitative data\, recently made into a report\, so I was able to rerun the analysis and compare the process of creating output using Claude. I also collaborated on a huge quantitative project\, discovering the power of Claude in analysing spreadsheets. \nI later added NotebookLM to fill any gaps\, notably importing audio and video files. \n  \nThis will be a session with the aim of familiarising participants with each AI tool. (Incidentally NotebookLM is free\, so the combined cost is £18 pcm). \nThe 45 minute session will consist of a 30 minute tour of the apps\, with 15 minutes for questions (challenge John on anything in the research process that can’t be achieved with this combination). \nJohn Habershon (PhD) \nThroughout my research career I’ve been dedicated to doing research a little differently\, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently my embrace of AI. I have a PhD from Imperial College\, London based on a thesis combining qualitative and quantitative data. \nRegister for this webinar here \nwww.momentumresearch.ai \nMobile  44 (0)7725 582093 \nZoom: johnhabershon@icloud.com
URL:https://theicg.co.uk/event/a-whirlwind-tour-of-claude-sonnet-4-and-notebook-lm/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250730T130000
DTEND;TZID=Europe/London:20250730T133000
DTSTAMP:20260407T120614
CREATED:20250630T104854Z
LAST-MODIFIED:20250702T142225Z
UID:38829-1753880400-1753882200@theicg.co.uk
SUMMARY:Next-Gen Qual Research: How VisionsLive Delivers Deeper Insights with Less Effort
DESCRIPTION:Join us for a dynamic Lunch & Learn session where we’ll introduce VisionsLive\, a leading online platform purpose-built for qualitative research. \nFrom online focus groups to in-depth interviews and bulletin boards\, VisionsLive offers a seamless\, intuitive experience for moderators and participants alike. Discover how our advanced video technology\, AI-powered reporting features\, and 24/7 support help you run smoother sessions and uncover richer insights. With optional full-service support\, including recruitment and moderation\, VisionsLive empowers researchers to deliver high-quality outcomes efficiently and with confidence. \nWhether you’re an independent consultant or part of a larger agency team\, this session will show you how to streamline your workflow and enhance your qualitative research. \nNikki Baines \n \nNikki Baines is a Business Development Manager at VisionsLive and has spent the past four and a half years supporting researchers in delivering exceptional qualitative studies online. In that time\, she has helped clients successfully run hundreds of projects\, ranging from small exploratory groups to large-scale international studies\, across a wide variety of sectors. Known for her hands-on\, proactive approach\, Nikki goes above and beyond to ensure every project runs smoothly\, no matter the size or complexity. With her in-depth knowledge of the VisionsLive platform and a genuine passion for helping clients succeed\, Nikki is a trusted partner to agencies and brands around the world. \nnikki.baines@visionslive.com \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/next-gen-qual-research-how-visionslive-delivers-deeper-insights-with-less-effort/
CATEGORIES:Lunch&Learn
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