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DTSTART;TZID=Europe/London:20251001T130000
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DTSTAMP:20260423T223912
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SUMMARY:AI-moderated voice interviews: friend\, foe or future of Qual?
DESCRIPTION:  \nCome and hear more about Glaut\, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based\, AI-moderated interviews (“AIMI”)\, which combine the efficiency of a survey with the depth of a 1-to-1 interview. Glaut is able to interview thousands of respondents simultaneously (customers\, employees\, patients)\, in +50 languages. \nGlaut thrives at the intersection of artificial intelligence\, marketing\, and human psychology\, blending these fields to deliver deeper\, more meaningful insights. \nMatteo Cera – Glaut Founder \n \nI am a builder and Glaut is the third company I created in the past 15 years. https://www.linkedin.com/in/matteocera/ \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/ai-moderated-voice-interviews-friend-foe-or-future-of-qual/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251007T160000
DTEND;TZID=Europe/London:20251007T164500
DTSTAMP:20260423T223912
CREATED:20250908T095351Z
LAST-MODIFIED:20250908T095351Z
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SUMMARY:Segmentation: Your mission\, should you choose to accept
DESCRIPTION:This Knowledge Share will be presented by ICG member John Storey   \nIt is generously sponsored by Add Maple \n \n  \n  \n  \nWhat you will gain from attending \nThis session will provide you with a high-level understanding of segmentation\, equipping you to deliver more value to your clients. You will walk away with the understanding and tools to: \n\nGrasp Core Principles: You’ll learn the fundamental theory and best practices behind successful market segmentation\, regardless of the tools you use.\nNavigate the Process: We will outline a clear\, step-by-step process for conducting segmentation projects\, from initial data analysis to creating compelling\, actionable outputs.\nAccess Practical Resources: You’ll gain free access to a purpose-built web app that can help you with your segmentation analysis.\n\nMore specifically\, John will cover: \nThe Why  \n\nWhy is segmentation a challenge for independent consultants and micro-businesses?\nWhy focus on process and best practices rather than specific software?\n\nThe How  \n\nAn overview of the entire segmentation process\, from start to finish.\nDiscussion of key methodologies and how to choose the right one.\nA demonstration of a free web app to help with key aspects of your analysis.\n\nThe Result  \n\nHow to go from raw data segments to actionable personas.\nCase studies: Applying segmentation theory in pharma\, consumer shopper\, charity sector.\nBest practices for communicating your findings to clients.\n\n Discussion & Q&A. \nJohn Storey\, Market Research Consultant \n \n  \n  \n  \nI am the MD and owner of Medical Research Limited\, operating as Marketing Sciences Limited. I have extensive experience in healthcare market research\, particularly in the fields of Pharma\, Biopharma\, and Biotech. I also specialize in Charity Research\, Consumer FMCG and Technology/Online Digital Research. \nI operate as Marketing Sciences Limited with a group of Marketing & Business Associates and will often partner with other Independent Consultants providing evidence-based market research and marketing support services. I personally specialise in providing qualified Physician and Patient research including depth interviews and focus groups. \nMy work includes segmentation-related research\, including Patient Record Trackers\, NPD\, and Audience Targeting\, Digital Marketing. I am a certified member of the MRS and Health Sciences Dip HE (Open)\, and a member of the ICG and The Royal Society of Medicine\, BHBIA The British Healthcare Business Intelligence Association and Certified Digital Marketing Professional\, Digital Marketing Institute. \nmarketsci.co.uk.   Jonny.storey@marketsci.co.uk \nRegister for this session here 
URL:https://theicg.co.uk/event/segmentation-your-mission-should-you-choose-to-accept/
CATEGORIES:Knowledge Share
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T110000
DTEND;TZID=Europe/London:20251014T121500
DTSTAMP:20260423T223912
CREATED:20250917T094533Z
LAST-MODIFIED:20251009T132016Z
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SUMMARY:What's life really like inside clientside organisations and bigger agencies?
DESCRIPTION:This session is generously sponsored by The Lens \n \n  \n  \nThis session is for ICG members only. \nMany of us have been working for ourselves for a very long time. \nAnd the Insight world is changing – fast. \nSo how do you keep up with really understanding what life is like for our clients in all sorts of organisations? \nAnd why does this matter? \nWe think it matters because a more accurate understanding of their working lives means having a greater chance of winning work with them and having a smoother working relationship. \nWe’ve put together a panel of ICG members who’ve recently been in those clients’ shoes. They cover a range of organisation types and will share more about how independent consultants featured in their lives and what they were looking for – and not looking for – from them. \nThey’ll each give an overview of their experiences and will then be available to answer your questions. \nOur Panellists and the organisations they’ve come from  \nNicola Charlton \nRamona Daniel – GroupM / Choreograph (now WPP Media) \nBecky Lewis – Government departments  \nNeil Macfarlane – Pepsi Lipton  \nBen Robins – Audible \n  \n1. TO HELP SHAPE THIS DISCUSSION\, PLEASE CLICK ON THE FOLLOWING SHORT SURVEY \n2. THEN REGISTER YOUR PLACE HERE \n 
URL:https://theicg.co.uk/event/whats-life-really-like-inside-clientside-organisations-and-bigger-agencies/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T130000
DTEND;TZID=Europe/London:20251029T133000
DTSTAMP:20260423T223912
CREATED:20251020T130350Z
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SUMMARY:The Glow Effect: Growing Your Business
DESCRIPTION:This Lunch&Learn will provide you with an introduction to Glow\,  a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program\, giving you additional benefits through your ICG Membership. \nA bit about Glow  \nGlow offers a smarter\, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing\, brand strategy\, product development\, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels\, analyze data with built-in analytics and real-time dashboards\, visualize insights in branded reports\, and act on results faster with tools for decision-making\, storytelling\, and strategy. \nGlow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform\, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context\, leading to enhanced product development and accelerated insight generation. As part of this initiative\, Glow is committing $100 million in hosting credits over three years to further support its users. \nGlow Home Page \nGlow Growth Program \nMarc Chester \nMarc Chester is an Account Director at Glow\, a leading on-demand research platform that helps progressive brands make faster\, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise\, Marc has built his career working with industry-leading organizations including Euromonitor International\, Lightspeed GMI\, and Toluna. At Glow\, he works with clients\, helping them capture real-time insights from over 110 million people worldwide\, with a focus on delivering high-quality data up to 3x faster than traditional research methods.  \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/the-glow-effect-growing-your-business/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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