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DTSTART;TZID=Europe/London:20260203T160000
DTEND;TZID=Europe/London:20260203T164500
DTSTAMP:20260423T231126
CREATED:20251204T095423Z
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SUMMARY:The Researcher’s Toolkit: Working Smarter with Gamma AI
DESCRIPTION:This Knowledge Share has been sponsored by Indeemo. \n \n  \n  \nMost people have heard about Canva but have you used Gamma yet? If not\, Andrew will show you how to create research stimulus\, redesign existing reports\, create newsletters\, webpages\, social media visuals and\, when you don’t have any content\, even create reports from scratch! \nThis can all be done within Gamma. It’s easy\, really quick and you will be surprised how good it looks! \nBy the end of the session\, you will have a good idea of whether Gamma should be in your toolkit. \nAndrew Smith \nWith 30 years of research experience\, Andrew blends qualitative depth with quantitative precision to uncover the insights that drive smarter decisions\, stronger customer relationships and business growth. \nAndrew grew up in the media world\, leading centralised insight and data teams and in 2012\, he founded Insight Advantage to support both B2C & B2B businesses. Andrew is a joint author\, with business owners from a diverse range of sectors\, of a book entitled: “Success Secrets For Business Growth.” \nIn 2025\, Andrew founded Padel Insights Network (PIN) bringing together players from across the market research\, data and marketing sectors to play padel\, network and have fun. To date\, events have been held in London\, Manchester and Leeds with more sessions planned throughout 2026. \nhttps://www.linkedin.com/in/speak2andrew/ \nhttps://insightadvantage.co.uk/ \nhttps://www.linkedin.com/company/padel-insights-network-pin/ \n\nRegister here 
URL:https://theicg.co.uk/event/the-researchers-toolkit-working-smarter-with-gamma-ai/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20260210T110000
DTEND;TZID=Europe/London:20260210T120000
DTSTAMP:20260423T231126
CREATED:20260105T150202Z
LAST-MODIFIED:20260105T151259Z
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SUMMARY:Award Finalists 2025 Submissions
DESCRIPTION:Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2026. \nOur Finalists \nAWARD WINNER: Wren Insight: Hannah Beech and Judith Terry  \nReimagining the Students’ Union: transforming student life through a closeness-led segmentation \n \n  \n  \n  \nWren Insight partnered with Reading Students’ Union (RSU) to revolutionise how a Students’ Union should operate in 2025 and beyond.  Our ethnographic and closeness-led approaches informed and embedded a statistically rigorous and richly human segmentation\, with students’ emotional needs at its heart. The research challenged outdated assumptions about student lives and directly shaped a new RSU in strategy\, structure and services – including better targeted student provision and refocused commercial planning.  This enabled RSU to secure increased University funding and deliver to its purpose of helping all students to live a happy and fulfilled life at University. \nhttps://www.linkedin.com/company/reading-students-union/  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  \nhttps://www.linkedin.com/in/jude-terry-b68b6914/ \nHighly Commended:  Open Questions: Joe Bonnell and Rachel Lewis: \nXLH UK Patient Stories – How ethnographic research led to life-changing results for people living with XLH \n \n  \n  \n  \nThis research was conducted by independent researchers Joe Bonnell and Rachel Lewis. It was commissioned by XLH UK\, a charity that supports people living with X-Linked Hypophosphatemia (XLH)\, a rare genetic condition. \nOur client had two research objectives: \n\nGenerate better awareness and understanding of XLH\nProvide evidence to NICE / NHS England as they were appraising a game-changing new drug\, Burosumab\, to receive funding for use in adults with XLH on the NHS\n\nThis was a creative\, sensitive and collaborative research project that combined excellence in the use of qualitative interviews and the innovative use of visual ethnography and co-production. Our work had major impacts for our charity client\, XLH UK\, and the people it supports. Our research contributed to a “life-changing” new drug being approved for funding on the NHS for use in adults living with XLH. Our key analytical theme\, “navigating uncertainty”\, became central to our client’s strategic vision\, shaping the way they frame and offer support\, and guiding their communications. Our work also had a significant impact on our participants — feeling confident and empowered to share their personal stories publicly for the first time. This project highlights the impact that a small\, specialist team of experienced\, independent researchers\, dedicated to working equitably and flexibly with our participants and our client\, can achieve. \nAll outputs from the project are public domain\, and you are welcome to view them here and here. \nJoe Bonnell | LinkedIn  Rachel Lewis | LinkedIn \nDeep Blue Thinking: Nick Bonney: \nPutting the Art Back into Artificial Intelligence  \n \nThis submission was about harnessing the power of AI alongside rather than instead of sound qualitative research techniques. By using AI-driven sentiment analysis we were able to create structure around a large volume of customer feedback forms and open up the kind of modelling to our SME client (a regional security company) that previously would have been out of reach for a business of this size. However\, we would not have got the same results if we’d simply been ‘slaves to the algorithm’ . By combining the machine learning with qualitative techniques such as call listening\, spending days with engineers and customer depth interviews\, we were able to develop a much more nuanced approach. Perhaps more importantly\, we harnessed the power of face to face workshops to ensure we got buy into the results both from senior management and from team leaders. This has enabled the prioritisation of six key customer experience workstreams\, each designed to address to a key underlying churn driver. \nhttps://www.linkedin.com/in/nickbonney/ \nSMPL Research: Poppy Reece\, Sean Marks\, Maura O’Malley \nReal voices informing real change for women’s safety \n \nSMPL Research evaluated two women’s safety initiatives for MOPAC and TfL – an impact evaluation of the Women’s Night Safety Charter\, and process evaluation of a safety audit programme led by members of the community trained as researchers. We used traditional research methods alongside creative digital ethnography to amplify lived experience. Our insights helped shape improvements to future safety audits and informed strategies to embed inclusive\, community-led approaches to make London safer for women and gender-diverse people. \nhttps://www.linkedin.com/company/smplresearch \nRegister for this webinar here
URL:https://theicg.co.uk/event/award-finalists-2025-submissions/
CATEGORIES:ICG Webinar
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DTSTART;TZID=UTC:20260223T080000
DTEND;TZID=UTC:20260227T170000
DTSTAMP:20260423T231126
CREATED:20260223T104646Z
LAST-MODIFIED:20260223T122809Z
UID:31786-1771833600-1772211600@theicg.co.uk
SUMMARY:ICG Members' Buddy Scheme: March '26 - May '26 inc
DESCRIPTION:An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months.  \nNo huge commitment needed\, just a willingness to (probably virtually) meet up with your ‘buddy’ at agreed times and agree to share work issues/concerns/questions with each other. \nSuggestions for how to have a successful Buddy experience here\n\n\n\nTo sign up to our next Buddy scheme\, register here\n(Registrations open until end of 27 Feb)
URL:https://theicg.co.uk/event/icg-members-buddy-scheme/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260225T130000
DTEND;TZID=Europe/London:20260225T133000
DTSTAMP:20260423T231126
CREATED:20260119T170518Z
LAST-MODIFIED:20260119T171847Z
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SUMMARY:Transform historical research data into compelling new stories
DESCRIPTION:  \n  \nIn this session hosted by QuestionPro’s Senior Account Manger Oku Egho\, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform\, Business Intelligence. If you’re struggling with limited funds\, why not utilise existing survey data and create engaging new infographics\, splicing data to produce narratives that will cut-through to give your customers that competitive edge. \nWhat you’ll learn  \n\nCreate interactive Data Vis to help showcase data and tell engaging stories\nBuild dashboards from multiple surveys in minutes not hours\nUtilise smart widgets and fully customisable dashboards to build baseline reports representative of your brand\nTake advantage of our exclusive 20% discount for ICG members\n\nOur Speaker – Oku Egho\nSenior Account Manager\, QuestionPro \nA dynamic\, accomplished customer-centric Account Manager who’s spent the past 5 years at QuestionPro helping researchers\, independent consultants and enterprise clients excel in understanding their markets\, making better informed decisions whilst addressing complex insight projects. \n  \n  \n\nRegister for this session here \nOnline Survey Software and Tools | QuestionPro \n(5) Oku Egho | LinkedIn
URL:https://theicg.co.uk/event/transform-historical-research-data-into-compelling-new-stories/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260226T110000
DTEND;TZID=Europe/London:20260226T110000
DTSTAMP:20260423T231126
CREATED:20260212T134247Z
LAST-MODIFIED:20260212T134525Z
UID:39497-1772103600-1772103600@theicg.co.uk
SUMMARY:When the sh*t hits the fan - helping you with business continuity planning
DESCRIPTION:Join us for this frank\, no-holds-barred\, non-recorded\, ICG-member only discussion.\nWe’ve probably all been there – or will be at some point. You experience a cyber attack\, you’re suddenly diagnosed with ill-health or an accident\, you go through a disaster like a flood\, or a break-in or a fire… \nThe list goes on. \nAs business-owners juggling it all\, all of this can be terrifying. So terrifying that it can feel insurmountable to plan for these things and know when to turn when they strike. \nNow is your chance to do something pro-active. Join us to hear about what fellow ICG members have gone through – and how they came out the other side – and find out more about how the ICG can help. \nThis should be an enlightening session – don’t miss out. It won’t be recorded so that we can all share our experiences freely. \nSpecial thanks to those ICG members who’ll be kicking the discussion off; \nKath Rhodes – Qual Street \n \nKath will be talking about how she fell foul of a phishing attack – with clients getting fake emails from her as a consequence… \n  \n  \nClaire Salkeld – Hummingbird Insights \n \nClaire will be be talking about how cyber attackers can try to gain access to bank accounts without you even realising\, and what you can do to protect yourself. \n  \n  \nDanny Sheahan\, Delve Research \n \nDanny  will talk about his experience of receiving a cancer diagnosis while running a small research business\, and what it taught him about preparedness\, client relationships\, and building business continuity. \n  \n  \nRegister your place here 
URL:https://theicg.co.uk/event/when-the-sht-hits-the-fan-helping-you-with-business-continuity-planning/
CATEGORIES:ICG Event
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