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DTSTART;TZID=Europe/London:20260303T160000
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SUMMARY:Using AI for Discussion Guides
DESCRIPTION:This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. \n \n  \nA lot has been said about using AI for qualitative analysis and report-writing\, but what about using AI to prepare for qualitative research? In this Knowledge Share\, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them. \nJay Zaltzman \nJay Zaltzman is based in Palm Springs\, California\, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short\, digestible tidbits about the world of marketing and market research\, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/ \n\nRegister for this session here 
URL:https://theicg.co.uk/event/using-ai-for-discussion-guides/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20260311T130000
DTEND;TZID=Europe/London:20260311T133000
DTSTAMP:20260423T084447
CREATED:20260219T160321Z
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SUMMARY:Win More Projects With AI-Moderated Qual - And Get Paid For It
DESCRIPTION:This is a Lunch&Learn session with Tellet \n \n  \n  \n  \n  \nIn this session\, Greg Burke from Tellet will show you exactly how AI-moderated qualitative research works in practice – from designing a discussion guide to analysing hundreds of in-depth conversations at once. You’ll see a live demo of the Tellet platform\, hear how independent researchers and agencies are already using it to win new business\, and learn how you can start including it in your own proposals. \nHe’ll also walk through our new referral scheme for ICG members. \nAbout Tellet \nTellet is an AI-moderated qualitative research platform used by agencies\, consultancies\, and independent researchers worldwide. It lets you run hundreds of in-depth\, conversational interviews simultaneously – giving you qualitative depth at quantitative scale\, without needing a large team. For independents and small firms\, that means you can take on bigger briefs\, deliver faster\, and offer something genuinely differentiated. \nGreg Burke\n \nGreg Burke is the CEO and co-founder of Tellet. Based in Amsterdam\, he has spent the last three years building Tellet into a platform used by some of the world’s leading research agencies and brands\, including Kantar\, NielsenIQ\, Vodafone\, and KPMG. Greg is passionate about giving independent researchers access to the same tools the big agencies use. \nThe referral scheme\nTellet are introducing a referral arrangement for ICG members\, valid throughout 2026. If you introduce a new client to Tellet and they go on to complete a qualifying project (minimum 100 participants)\, we’ll pay you a referral fee of €500 for the first project. For every subsequent qualifying project that client runs on Tellet during 2026\, you’ll earn €250. There’s no ongoing commitment – just a straightforward way to earn from recommending a tool you already know works. \n  \nRegister for this session here \n 
URL:https://theicg.co.uk/event/win-more-projects-with-ai-moderated-qual-and-get-paid-for-it/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260319T160000
DTEND;TZID=Europe/London:20260319T180000
DTSTAMP:20260423T084447
CREATED:20260219T140656Z
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SUMMARY:Northern Connection
DESCRIPTION:This event has been generously sponsored by Face Facts – Getting Research Done. \n \n  \n  \nCome and join us!\nWhen: Thurs 19 March\, 4-6pm and drinks afterwards \nWhere: The Adelphi (Tap Room)\, Hunslet Road\, Leeds\, West Yorkshire LS10 1JQ. \nWhy: It will be fun and you know you should \nThe ICG is holding an event to bring researchers based in the North (and hey the Midlands are the North\, right?) and we want you there to make it go with a bang! \nWhat to expect: \n\nLearn about the ICG and what our members can do to support research agencies and client-side businesses and other indies\nCelebrate and elevate all our amazing businesses in the North – we lead the way on quality and innovation in the North\, let’s pat each other on the back\nMeet each other and make firmer connections\, drink free beer and eat free nibbles…\n\nRegister your free place here \n  \nBonus event: if you are unable to make the 19th or just want another opportunity to network\, why not join the research community at Padel Insights Network (PIN) on 18th March? \nNo previous experience is required\, everything is provided\, so do not worry if you have not played padel before. It’s all about getting together\, doing something different and having some fun. \nMore info and tickets here \n  \n  \n 
URL:https://theicg.co.uk/event/northern-connection/
LOCATION:Adelphi (Tap Room)\, 1-3 Hunslet Road\,\, Leeds\, LS10 1JQ
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260324T120000
DTEND;TZID=Europe/London:20260324T133000
DTSTAMP:20260423T084447
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SUMMARY:AI State of the Nation (with a focus on Synthetic Data)
DESCRIPTION:  \nThis webinar is generously sponsored by Qualzy \n \n  \n\n\n\nCome and join us at this ICG-member only panel discussion which will cover;\n\nThe results of the second wave of the ICG-member survey about AI (including responses to the questions about Synthetic Data)\nSynthetic Data – what is it and industry perspectives about it\nSynthetic Data user experiences\, covering qual and quant….\nDiscussion and next steps for us all as Indies.\n\n  \nWith special thanks to our speakers: \nMike Brown \nMike brings the experience gained from large agency technology and data to smaller research businesses and brands. From automation\, improvement of research processes and methods often now using MR specific AI tools as well as the broader industry LLMs\, Mike’s company\, Green Bird Consultants\, can help you survive and thrive. \n  \nKaren Cooper \nKaren runs Living Brands\, an insight and brand consultancy. Her passion and expertise is qual and her business partner offers quant. In this session she’ll be talking about the findings she gained after replicating a human qual study with synthetic personas. \n  \n  \nAakanksha Haran \nAakanksha runs Smart Move Ventures\, a UK data and research consultancy specialising in quant and qual methodologies\, with a significant part of her business currently run via AI tools. She has run two waves of the ICG AI monitor survey\, the results of which will be shared. She will also be presenting a case study on synthetic data usage in a quantitative setting for a syndicated study. \n  \nTom Woodnutt  \nTom is the founder of Feeling Mutual\, a  strategic qualitative research consultancy. He is co-leading the ICG AI survey initiative and will both contribute to and chair this discussion. \n  \n  \n  \nRegister for this session here \n(note the unusual start time for this webinar plus it’s slightly longer duration)
URL:https://theicg.co.uk/event/ai-state-of-the-nation-with-a-focus-on-synthetic-data/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20260325T150000
DTEND;TZID=Europe/London:20260325T153000
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SUMMARY:Small But Mighty - Large Scale Reporting With Lean Resources
DESCRIPTION:  \n  \n  \n  \nIn this case study Lunch&Learn\, ICG Member Paul Carney of ClearCut Insights shares how he used automation – transforming what is traditionally a time-intensive reporting challenge into a streamlined\, repeatable process with standout results. \nFor smaller companies and independent market researchers who are juggling delivery\, analysis and client expectations\, reporting often becomes the biggest bottleneck. \nIn this session\, you’ll discover how automation can fundamentally supercharge the way PowerPoint and Google Slides reports are created – moving from arduous\, manual slide building\, to faster\, more consistent\, insight-led outputs\, generated directly from original data sources. \nAutomation is not just about saving hours (though you absolutely will). It is about: \n\nEliminating manual errors and last-minute fixes\nReusing templates easily across markets\, waves and data cuts/segments\nFreeing up time for interpretation\, recommendations and more analysis/insights\nDelivering polished\, scalable outputs in a fraction of the time without needing a larger team\n\nIf reporting is eating into your time\, this session is for you.\nWe would love to have you join us.\nSpeakers:  \nBenjamin Rietti\, CEO\, E-Tabs \nBenjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 30 years. With over two decades of industry knowledge\, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man\, he enjoys spending time with his children and grandchildren and has a passion for skiing. \nhttps://www.e-tabs.com/    linkedin.com/in/benjaminrietti \nPaul Carney\, Owner\, ClearCut Insights \nPaul has over 25 years of experience in designing\, running and deploying multi-country segmentations into some of the world’s largest organisations. He has run Research International’s Marketing Science Centre\, was Managing Director of Bonamy Finch\, and most recently\, was a board member of STRAT7\, and a Partner in their Advisory team. Paul set up ClearCut in 2024 to work more closely with client teams on building and embedding strategic segmentations. \nhttps://theicg.co.uk/member/paulclearcut-insights-com/ \nAbout E-Tabs: \nE-Tabs has been providing award-winning\, leading data visualization and reporting solutions to the market research industry for over 30 years. We help businesses all over the globe boost their productivity and engagement by making the process of producing their reports and visualizations quick\, simple and cost effective. \nE-Tabs – Global Report Automation Leaders \n  \nRegister your place here 
URL:https://theicg.co.uk/event/small-but-mighty-large-scale-reporting-with-lean-resources/
CATEGORIES:Lunch&Learn
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