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DTSTART;TZID=Europe/London:20260407T160000
DTEND;TZID=Europe/London:20260407T164500
DTSTAMP:20260423T230827
CREATED:20260225T140940Z
LAST-MODIFIED:20260401T130643Z
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SUMMARY:The AI Growth Engine for  Small Market Research Agencies - how to use AI to better market\, sell\, and engage with clients
DESCRIPTION:Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. \n \n  \n  \nPaul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and effective marketing\, sales\, and client engagement. \nSpecifically designed for freelancers and small market research agencies. \nPaul Griffiths \nPaul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He also supports Heads of Insight to increase their influence and budgets by creating impactful commercial plans. \nWith 25 years’ experience growing research agencies and working with client-side insight teams\, Paul understands the challenges of delivering great work while driving commercial value. He’s worked both agency and client side\, commissioning and selling research\, managing commercial relationships\, and advising leaders across the UK and internationally. \nIf you’re looking to grow your insight agency/ micro-business or respond to changing market conditions\, Paul brings practical strategies that work. \n  \nLinkedIn: https://www.linkedin.com/in/paulneilgriffiths/ \nWebsite: https://clientadvocates.co.uk/ \nPodcast: https://apple.co/4qnK2Pv \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/the-ai-growth-engine-for-small-market-research-agencies-how-to-use-ai-to-better-market-sell-and-engage-with-clients/
CATEGORIES:Knowledge Share
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DTSTART;TZID=Europe/London:20260415T130000
DTEND;TZID=Europe/London:20260415T133000
DTSTAMP:20260423T230827
CREATED:20260224T143606Z
LAST-MODIFIED:20260226T153940Z
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SUMMARY:Focus groups without the friction (experience a live online focus group from both sides of the room)
DESCRIPTION:Experience a live online focus group from both sides of the room.\nHigh Tech Development (HTD) is running a Lunch and Learn session as an online focus group within their flagship qual platform\, HT Meet. HT Meet is not a meeting platform alternative. It is a qual research environment designed for insight teams who require simplicity\, reliability and strong data protection. \nYou may join in this Lunch&Learn demo in one of two ways: \n\nAs a participant: Take part from the respondent’s view. 10 spots available. (No incentives or food\, just good conversation 🙂  REGISTER AS A PARTICIPANT HERE (note we will email you the login a few days before) \nAs a client observer: Watch the group as clients do\, interact privately through chat\, submit questions to the moderator\, and join a live debrief at the end. REGISTER AS AN OBSERVER HERE (note we will email you the login a few days before) \n\nWhat we’ll explore: \n\nWhat slows online focus groups down and how to remove that friction\nHow the observer backroom should feel when it’s built for research\, not meetings\nManaging privacy\, translation and compliance without disrupting flow\nWhat moderators really need in-session (and what they don’t)\nHow remote\, mobile and facility research can connect in one ecosystem\nMobile UX\nBreakout rooms\, Lobby and Tech rooms\n\nWhat sets HT Meet apart: \n\nPurpose-built for qual: Designed for focus groups\, IDIs\, and client observation – not business meetings\nTrue researcher backroom: Separate observer audio\, private chat\, timestamped markers and instant multilingual playback\nPrivacy & compliance by design: Automatic PII-redacted transcripts\, GDPR/TCPA-ready workflows and IP watermarking\nGlobal\, multilingual research:Native multi-audio channels with live language switching for observers.\nZero friction:100% browser-based – no downloads\, logins or IT hurdles\nUnified ecosystem: Seamless integration with HT Mobile (UX & ethnography) and HT Facility (in-facility qual)\nWhite-glove tech support: Sessions run end-to-end so moderators can focus on the conversation\n\nAbout High Tech Development \nHigh Tech Development has been building secure\, purpose-built video streaming technology for qualitative research since 2015. \nOur flagship platform\, HighTech Suite™\, supports in-person and online focus groups\, IDIs\, ethnography\, UX studies\, and global streaming\, all built on a foundation of security\, speed\, and simplicity. \nOur tools are designed specifically for Qual research workflows and offer advanced capabilities such as secure observer backrooms\, real-time translation and multilingual audio channels\, instant one-click participant access\, blur and watermarking for IP protection\, encrypted data transfer\, and robust access controls. \nHighTech Suite™ brings together purpose-built products that support qualitative research wherever insight is created: \n\nHT Meet: Remote live focus groups and IDIs with instant access\, secure client viewing\, real-time translation\, built-in research tools\, and immediate recordings.\nHT Mobile: Global mobile streaming and fieldwork capture that enables teams to stream from anywhere in the world to anywhere.\nHT Facility: High-quality in-facility and hybrid streaming with multi-camera support\, multilingual audio\, and a secure observer backroom.\nHT Ethno: Mobile ethnography and in-the-wild capture including video diaries\, in-home sessions\, picture-in-picture\, online UX recording\, and multi-device streaming with real-time translation.\nHT Insights: AI-powered analysis with automated clip generation\, summaries\, and smart tagging.\n\nBuilt to Wall Street-grade compliance standards (GDPR\, SSAE 18\, SSAE 23\, TCPA)\, HighTech Suite™ delivers seamless streaming\, multilingual collaboration\, and AI-driven analysis for research teams worldwide\, so teams can focus on insight\, not logistics. \n“When facility streaming failed in Germany\, HT Mobile delivered a secure backup in minutes\, streamed from a phone and saved the project” ICG memberJeff Deighton @ Insight-Engineers \nSpeaker: Tom Meyritz – Global Partnerships Director \nTom has been working on the commercial side of Insight for over 20 years\, and has worked client side\, agency side and supplier side. An enviable black book of end client contacts has helped agency partners win business with the likes of Diageo\, Amazon\, Coca-Cola – so if you need introducing to a new prospect that’s where Tom fits in. \n  \nSpeaker: Andrei Sarbu – Founder & CEO of HighTech Development \nCreator of HighTech Suite™ – the privacy-first platform for qualitative research. \n  \n  \n  \nSpeaker: Belma Lugic – Engagement Consultant | Client Relationships\, Communication & Growth \nWith many years of experience across client engagement\, employee engagement and business development in the market research industry\, Belma brings a practical\, relationship-led approach that helps businesses build trust\, loyalty and clear\, consistent positioning. \n  \n  \nSpeaker: Vlad Climase-Catrava  – Senior Client Success & Product Specialist  \nVlad assists research teams and moderators with conducting seamless online and in-person studies that are both secure and engaging. He supports every aspect\, from onboarding and moderator training to resolving any unforeseen issues during sessions. \n\n\n\n\nREGISTER AS A PARTICIPANT HERE\nREGISTER AS AN OBSERVER HERE \nHigh Tech Development
URL:https://theicg.co.uk/event/focus-groups-without-the-friction/
CATEGORIES:Lunch&Learn
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DTSTART;TZID=Europe/London:20260416T110000
DTEND;TZID=Europe/London:20260416T120000
DTSTAMP:20260423T230827
CREATED:20260305T120225Z
LAST-MODIFIED:20260317T121045Z
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SUMMARY:The Human Advantage in a Digital World - How to navigate the tension between convenience and connection
DESCRIPTION:This webinar has been generously sponsored by Babble Research\, Research\, Meeting and Training Facility in Solihull Birmingham  \n \n  \n  \n  \n  \n  \nIn a world which is increasingly digitised\, and in an industry in which digital and agentic services abound\, it’s hard to remember the power that in-person\, real-life\, human interactions can bring at every stage of the research journey. \nThis webinar will act as this reminder. \nWe welcome representatives from two industry initiatives\, ‘Power of Presence’ and ‘The Fieldwork Collaboration Group’ to talk about their work\, after which we will open up the discussion for your thoughts. \nSpecifically\, you will leave the webinar with; \n\nA greater understanding of what these industry initiatives are doing – and how we can all benefit\nAn understanding of the sorts of arguments that you can present to clients who resist the human advantage\nAn appreciation of the power of industry collaboration (rather than competition)\nA sense of hope about the future of the Insight sector.\n\n  \nPower of Presence\nAs research becomes increasingly digital and AI-supported\, the industry is asking an important question: what role does human presence still play in insight? Drawing on findings from the Power of Presence (POP) industry survey\, this session explores why connection remains central to understanding people. Rather than positioning technology and human interaction in opposition\, POP highlights the importance of balance. In a screen-mediated world\, the ability to connect\, observe and engage meaningfully may be one of the most valuable and undervalued skills in modern research. \nThe Fieldwork Collaboration Group\nThe Field Collaboration Group (FCG) was formed in early 2025 by Richard Bryan\, Managing Director at Qa Research and Kathy Tomlin\, Managing Director at QRS Market Research. It is a collective of market and social research agencies’ across the UK that offer or use face-to-face research as a key service offering. The aim is to grow the volume of interviewers\, particularly in low coverage areas across the country. \nSince the Covid-19 Pandemic the volume of face-to-face interviewers and recruiters has declined significantly\, with many at the time deciding to retire or find other forms of employment. Some parts of the country have a very low volume if any interviewers at all\, which affects our industry’s ability to fully meet client demands for this methodology when required. \nThe face-to-face research method is critical to accessing parts of the population that are harder to reach via online research methods. It is able to target very specific local geographies and therefore fulfil survey quotas that other methods struggle to achieve. \nThe main goal of the FCG collective is to boost face-to-face interviewer numbers by 100-200 into the market and social research industry over the next couple of years. \nInterest in the group is continually growing with 16 companies actively involved. \nIn March 2026 the FCG are running a pilot training session with prospective interviewers in Greater Manchester following a recruitment process in the region and working collectively to produce training materials. \nFollowing the pilot agencies across the FCG will share and discuss lessons learnt and agree improvements that could be made to the process. They will then select another region in the UK to deliver a recruitment and training session\, focusing on a locality that has low interviewer coverage but continued high demand for this methodology. \nDuring the webinar Richard and Kathy will share more about the FCG and its aspirations and how others can get involved. \nOur Speakers:\nCara Allan \n  Cara is a Director at Plus Four Market Research (and The Qualitative Lab\, London SW19) with over 20 years of international qual and quant expertise. She is known for her quick grasp of complex issues and cutting through the noise to achieve clear\, human-centred insight. Cara energises projects with creative thinking\, combining methodologies to produce tailored approaches across sectors. She brings audience motivations to life and delivers sharp\, actionable findings that inspire confident decisions and drive meaningful change. With an awareness of the need for an evidence base\, Plus4 have supported the POP campaign delivering a pro bono industry survey. \nRichard Bryan \nRichard is Managing Director of Qa Research a full service social and market research agency operating in a range of sectors including transport\, education\, utilities\, health and social care\, agriculture\, environment\, and tourism. Qa offers a wide range of online and offline qual and quant research services. A key part of Qa’s offer includes face-to-face surveying\, often as part of multi-mode projects or as the only method on a project. Richard worked with Kathy Tomlin as a joint founder of the Field Collaboration Group (FCG) to bring the industry together to help boost the volume of interviewers in low coverage areas of the country. Richard chairs monthly online meetings with the FCG and provides advice on strategy. He also chaired a smaller group of FCG members to focus on developing the process and materials for training new interviewers. \nSam Grey \nSam is Managing Director of i-view London and has worked in market research for over 24 years. Beginning her career in recruitment and fieldwork operations\, she has supported both qualitative and quantitative research across a wide range of sectors. Sam now leads one of the UK’s most awarded viewing facilities and is the founder of the Power of Presence (POP) campaign\, a collaborative initiative bringing together UK viewing facilities to champion the value of face-to-face research. Her work is grounded in the belief that insight is created through human connection\, and that as research evolves\, empathy\, interpretation and presence remain central to its impact. \nKathy Tomlin \nKathy is Managing Director of QRS Market Research with over 30 years’ experience in the industry. As a fieldwork specialist\, Kathy initially started as a telephone interviewer and mystery shopper before her career spanned into all methodologies and areas of the business. Operationally\, it has been impossible to ignore the sharp decline in UK based interviewers following the Covid pandemic and its resulting impact on fieldwork coverage\, quality\, and cost — issues Kathy believes are critical to the long-term sustainability of face-to-face research. As a joint founder of the Field Collaboration Group (FCG)\, Kathy is responsible for overseeing the group’s operations and co-ordinating its first recruitment pilot in March ‘26. Boosting interviewer numbers and maintaining a quality field force is imperative for safeguarding the long-term survival and future of face-to-face interviewing in an evolving research landscape. \n  \n  \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/the-human-advantage-in-a-digital-world-how-to-navigate-the-tension-between-convenience-and-connection/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20260416T180000
DTEND;TZID=Europe/London:20260416T213000
DTSTAMP:20260423T230827
CREATED:20260101T065709Z
LAST-MODIFIED:20260310T134443Z
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SUMMARY:The ICG's Annual Quiz Night
DESCRIPTION:We’d love you to join us! Come individually (we’ll allocate you a team)\, or as a team (of 5).* \nSpecial thanks to; \n\nOur Quiz Masters Deanne and Marc Gold\, iPoint Research \nOur main sponsors\, Teneo Translations\, Qualzy and The Qualitative Lab. \nFirst drinks sponsor\, QuestionPro. \n\nTickets here\n\nSPECIAL OFFER: *COME AS A TEAM OF 5 (JUST LET US KNOW HERE) AND WE’LL GIVE YOU A FREE BOTTLE OF WINE FOR YOUR TABLE.\n 
URL:https://theicg.co.uk/event/the-icgs-annual-quiz-night-2/
LOCATION:Anomalous Space\, 36 Pentonville Road\, London\, N19HF\, United Kingdom
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260423T230827
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SUMMARY:BOOK GROUP: Will Storr’s ‘A Story is a Deal’
DESCRIPTION:The ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it. \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Judith Rose (Explners) and will be about ‘A Story is a Deal: How to use the science of story to motivate and persuade’  by Will Storr. \n \n  \n\n\nRegister here 
URL:https://theicg.co.uk/event/book-group-will-storrs-a-story-is-a-deal/
CATEGORIES:ICG Event
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