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DTSTART:20220101T000000
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DTSTART;TZID=UTC:20220707T110000
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SUMMARY:Exploring Conjoint Analysis
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \nConjoint Analysis: What is it? How does it work? What does it tell you? \nThis is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services\, how these are tested in choice-tasks with consumers\, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation. \nIf you’ve heard of conjoint analysis but don’t know what it is\, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better\, then this is the webinar for you. \nSaul Dobney \n \nSaul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years\, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI)\, and to make conjoint analysis more realistic\, developing several new question types along the way. \nREGISTER FOR THIS FREE WEBINAR HERE \ndobney.com marketing insight – https://dobney.com \nConjoint Explorer: https://dobney.com/conjoint-explorer–k130 \nCxoice Software: https://cxoice.com \n 
URL:https://theicg.co.uk/event/exploring-conjoint-analysis/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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