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SUMMARY:Lunch & Learn with Prevision
DESCRIPTION:We welcome Trevor Wilkinson of Prevision for this Lunch&Learn\, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. \nPlease support this by attending their Lunch&Learn and hearing more.\nAbout Prevision\n \nPrevision Research\, based in Milton Keynes\, was set up in 2009 and provides the following services for ‘difficult-to-reach’ audiences: \n\nInterviewer administered CATI and CAWI for quantitative research\nHybrid telephone and online data collection\nRecruitment for depth interviews\, focus groups\, communities etc\nSpecifying and hosting surveys\nDelivery of data tabulations to research agencies or end clients\n\nTypical ‘difficult-to-reach’ audiences covered: \n\nTradespeople (eg\, painters/decorators\, electricians\, plumbers\, engineers\, builders\, roofers\, carpenters\, bricklayers\, plasterers\, glaziers etc)\nB2B decision makers\nVulnerable people\nSocial housing tenants\nRestaurant owners and key workers\nBusinesses providing and consumers receiving waste collection services\n\nPrevision was a fieldwork supplier to Purple MR for many years and when the owners wanted to retire in 2019\, they invited Trevor Wilkinson and Stephen Bairfelt of Purple to become shareholders and to join the board of directors. \nWhy you should attend this Lunch&Learn: what will be covered\n\nA brief introduction to the Prevision team\, our history and how Purple MR became involved with them\nThe benefits of traditional data collection approaches for certain niche audiences\nTwo or three case studies\nFeedback from ICG members who have recently worked with Prevision.\n\nWe believe people should attend because the session will act as a reminder as to why interviewer administered surveys still have a role\, even in an environment where digital approaches dominate the research landscape. \nTrevor Wilkinson \n \nTrevor set up Purple Market Research with former ICG chairman Stephen Bairfelt in 2002.  He has over 30 years research experience.  In that time\, he has worked on a wide range of assignments covering both qualitative\, quantitative and secondary (desk) research methodologies.  Projects typically involve researching difficult-to-reach audiences\, in particular B2B audiences.  He is formerly chairman of the B2B trade association\, BIG and is currently treasurer.  He is a fellow of the Market Research Society and is a director of Prevision Research. \nREGISTER FOR THIS LUNCH AND LEARN HERE \nLogin (but please register first) for the Lunch&Learn is https://global.gotomeeting.com/join/815667629 \nSee you there! \nhttps://www.previsionresearch.co.uk/ \n  \n 
URL:https://theicg.co.uk/event/lunch-learn-with-prevision/
LOCATION:Online – GoToWebinar
CATEGORIES:Lunch&Learn
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