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UID:38578-1747227600-1747229400@theicg.co.uk
SUMMARY:AI powered qual analysis: getting to the insight without losing human touch
DESCRIPTION:Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights\, best practices for using AI in your work\, challenges that many researchers face\, and a short demo of Quallie.Ai. \nQuallie AI \n \nQuallie.Ai is a tool to analyse in-depth interviews and focus groups using AI\, it’s designed to automate the tedious tasks enabling you to focus on the craft of insights generation. \nMarco Rovagnati \n \nMarco is a qualitative researcher specialising in strategic insights for innovation who worked for global brands like Diageo\, Nike and HP. After years as an insights practitioner he built Quallie.Ai to solve for his most telling pain points while keeping the craft of the strategist intact. \nRegister here \n  \nhttps://quallie.ai/\nhttps://www.linkedin.com/in/marcorovagnati/\nhttps://www.linkedin.com/company/quallie-ai
URL:https://theicg.co.uk/event/ai-powered-qual-analysis-getting-to-the-insight-without-losing-human-touch/
CATEGORIES:Lunch&Learn
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/icg.lunch_.learn_.jpg
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DTSTART;TZID=Europe/London:20250521T130000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20260417T204954
CREATED:20250428T104815Z
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UID:38589-1747832400-1747834200@theicg.co.uk
SUMMARY:Discover an integrated qual platform that streamlines projects for everyone
DESCRIPTION:Most qualitative research platforms have a learning curve\, require you to operate in a sandbox\, and are often expensive. You like Zoom\, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients? \nWhat we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities\, not just replace them. \nOur thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub? \nFlowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide. \nWhy should you attend: \nDiscover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs. \nAbout flowres.io: \nFlowres is the all-in-one qual research platform built by researchers\, for researchers. \nIt seamlessly integrates with Zoom\, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom\, automated transcriptions\, AI-assisted analysis\, and real-time moment capture. flowres helps independents work smarter\, deliver faster\, and scale insight with confidence. \nAbout the presenters: \nJiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO) \n \nQualitative researcher at heart\, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities. \nManiish Karve (https://www.linkedin.com/in/maniishkarve) \n \nManiish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career. \nPrivacy you can trust \nFlowres is GDPR-compliant\, ISO 27001 certified\, and aligned with MRS and ESOMAR standards. Your data stays within a secure\, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality. \nExclusive for ICG members\nGet preferred access\, hands-on support\, and a 20% discount on monthly subscription.\nStart your free pilot: Register here – https://flowres.io/signup\nConnect with us: hello@flowres.io \nFurther reading/viewing \nCase Studies: \n\nSpeedy response to fast turn-around report using flowres\, by Elizabeth Kasumi\n\nhttps://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81 \n2. Driving cost efficiency in Online Qual fieldwork \nhttps://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork \nTestimonial: \nNRGMR: why Shannon adopted flowres\, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u \nRegister for this session today\n 
URL:https://theicg.co.uk/event/discover-an-integrated-qual-platform-that-streamlines-projects-for-everyone/
CATEGORIES:Lunch&Learn
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