Business Knowledge

Running a Consultancy

Business Knowledge

A year of independence

Posted on 30 October 2018

There comes a time in every researcher's life when they question what direction their career should take.  In Niall Smith's case, it meant a leap into the great unknown. It...

Business Knowledge

Consumer Confidence Briefing October 18

Posted on 28 October 2018

The ICG's John Gilbert looks at what the next few months has in store for us... The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the...

Business Knowledge

Become a trusted adviser…

Posted on 15 October 2018

How to build your credidibility as a trusted adviser. In a recent ICG evenng talk, Lucy Eckley shared her hints and tips with ICG members.  We have a video of...

Business Knowledge

September 2018 Consumer Confidence Briefing

Posted on 2 October 2018

The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the European Commission*, fell 2 points in September to -9, unchanged on a year ago.    Confidence...

Business Knowledge

6 reasons why I still love this job after 30 years

Posted on 14 August 2018

In 1987 I jumped ship from my job as an account supervisor in advertising to become a qualitative researcher.  It was much more a case of escaping from a problem than running to a solution.  But...

Business Knowledge

Protect your SME from Cyber-Attacks

Posted on 3 August 2018

How to Protect your Small Business from Cyber-Attacks? Small businesses need to be aware that despite the size of the business, almost 60 percent of UK SMEs have been a...

Business Knowledge

GDPR one month on…

Posted on 11 July 2018

The view from three of our members ... if you would like to contribute, please contact or add your comments below. Nanda Marchant - added insight ltd As someone...

Business Knowledge

Brexit Briefing – June 2018

Posted on 26 June 2018

As the UK enters key stages of the Brexit negotiations with the European Union, recent poll data highlights the continuing deep divide over Europe with a significant minority of the...

Business Knowledge

Grow your customer base

Posted on 25 June 2018

Businesses face so many challenges today, but one of the most pressing issues troubling CEOs is growth. Customer growth is a critical ingredient of an organisation’s success – how do...

Business Knowledge

Social Media

Posted on 5 June 2018

The ICG's Helen Roberts has recently published a series of webinars and blogs on Customer Experience research which she has kindly agreed to share.  Seeking to promote the value of...

Business Knowledge

Legitimate interest vs Consent

Posted on 27 April 2018

Legitimate Interests vs. Consent. Do you really know the difference?  The ICO has issued 'myth busters' to explain the difference, and Griffin House Consultancy has produced a blog which simply explains the...

Business Knowledge

The Complete B2B Customer Persona Template

Posted on 26 April 2018

This is an industry report produced by Fuel Cycle (a continuous research platform provider). They say that market research budgets have stagnated at around 10% and are only predicted to...