Research & Business Knowledge Archives - The ICG https://theicg.co.uk/category/research-business-knowledge/ Connection, inspiration and support Thu, 23 Apr 2026 16:33:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png Research & Business Knowledge Archives - The ICG https://theicg.co.uk/category/research-business-knowledge/ 32 32 RECORDING: The Human Advantage in a Digital World https://theicg.co.uk/recording-the-human-advantage-in-a-digital-world/ Thu, 23 Apr 2026 10:33:06 +0000 https://theicg.co.uk/?p=39773 How to navigate the tension between convenience and connection This webinar has been generously sponsored by Babble Research, Research, Meeting and Training Facility in Solihull Birmingham          In a […]

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]]> What “Q” Reveals About Texture in Asia https://theicg.co.uk/what-q-reveals-about-texture-in-asia/ Wed, 22 Apr 2026 15:31:08 +0000 https://theicg.co.uk/?p=39768   Article by |ICG member Felicia Schwartz, China Insight  I still remember that “Aha” moment. I’d been living in China for a while, working on food projects and eating my […]

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]]> Understanding the Impact and Opportunities of the EU-India FTA https://theicg.co.uk/understanding-the-impact-and-opportunities-of-the-eu-india-fta/ Mon, 20 Apr 2026 16:46:45 +0000 https://theicg.co.uk/?p=39757 Article by ICG member Priti Verma The EU-India FTA creates the world’s largest free trade zone. The deal covers 92 percent of EU exports to India and nearly all trade […]

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]]> The Value of Human-Led Research https://theicg.co.uk/the-value-of-human-led-research/ Tue, 14 Apr 2026 16:43:38 +0000 https://theicg.co.uk/?p=39732 ICG member Mark Hadfield recently wrote a couple of newsletters about a project that he conducted with the account planning group, looking at the value of human-led research. Essentially, it […]

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]]> Customers aren’t as irrational as they seem https://theicg.co.uk/customers-arent-as-irrational-as-they-seem/ Tue, 14 Apr 2026 16:13:03 +0000 https://theicg.co.uk/?p=39726 Article by ICG member Jay Zaltzman         A core idea in behavioural economics is that customers don’t always behave rationally. From Dan Ariely’s Predictably Irrational onward, we’ve […]

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]]> ICG member John Storey is BHBIA BOBI awards finalist https://theicg.co.uk/icg-member-john-storey-is-finalist-bhbia-bobi-awards-finalist/ Tue, 14 Apr 2026 15:05:54 +0000 https://theicg.co.uk/?p=39717 Congratulations to ICG member John Storey for being a Finalist for this year’s BHBIA BOBI award for his segmentation model using Python and AI: Transforming Patient Insights: A Secure, Symbiotic […]

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