Research Knowledge
The Return To A New Normal
Posted on 13 October 2021
The ICG is always keen to support our advertisers and sponsors in whatever way we can. Here, Stewart Lindsay of Babble viewing studio, Solihull, Birmingham, writes about the impact of...
ICG News & Announcements, Research Knowledge
Award for Independent Consultants 2021: Finalist Submissions
Posted on 12 October 2021
Now in its sixth year, the MRS/ICG Award for Independent Consultants has attracted some of the very best of independent consultants and micro-businesses. This year we celebrate our four Finalists....
Research Knowledge
Award for Independent Consultants 2021: FINALISTS ANNOUNCED
Posted on 6 October 2021
Congratulations to our four Finalists of the MRS/ICG Award for Independent Consultants: Bayes Price & Red Centre SoftwareDeep Blue Thinking & DoodleboneThe Word Is OutFeeling Mutual (for Virgin Pure)
Research Knowledge
A sensory-ational career choice!
Posted on 6 October 2021
Long standing ICG member Carol Raithatha has an article published in the September 2021 issue of Food Science and Technology. In it, she gives a ‘taster’ of what a sensory...
Research Knowledge
RECORDING: Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research
Posted on 12 August 2021
This webinar was generously sponsored by Web Creator Suite Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies,...
Research Knowledge
Less Talk, More Action: Practical Tips To Make Insight More Inclusive
Posted on 5 August 2021
Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job...
Research Knowledge
Caring For Humans In Their Diversity
Posted on 5 August 2021
Written by ICG member, Clara Origlia , Cultures and Strategies First Published in Research World, June 27, 2019 READING TIME: 4 MINS Humanising the future implies that we acknowledge the richness, depth...
ICG News & Announcements, Research Knowledge
Freelance-Client Best Practice Initiative
Posted on 20 July 2021
Are you a freelance researcher or hirer of freelance researchers? If so, please support this initiative by completing this survey and share this post with others who may be interested....
Research Knowledge
Food Love – The Different Ways The British Love Food: RECORDING
Posted on 15 July 2021
This webinar was generously sponsored by Web Creator Suite Kath Rhodes (ICG Committee Member) and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from...
Research Knowledge
The Perky Poet
Posted on 9 July 2021
During these difficult times, the ICG's resident poet, Nanda Marchant has been composing little ditties to make us smile ... see more of her work on Facebook/ThePerkyPoet Nanda has self-published...
Research Knowledge
Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING
Posted on 5 July 2021
Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value,...
Research Knowledge
Why Cultural Insight Is So Important For Research – RECORDING
Posted on 22 June 2021
This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural...