Research Knowledge
How is the UK public responding to Covid-19
Posted on 5 April 2020
Dan Young, from Shed Research has been trawling the various studies that are monitoring consumer opinions and behaviours. He has pulled together research and insights from these various studies and...
Research Knowledge
Corona Virus – Impact On Consumption in China
Posted on 1 April 2020
ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity...
ICG News & Announcements, Research Knowledge
My two days of ‘Impact 2020’ – Elbow-bumps, pistachio crème brûlée and a spotlight on diversity
Posted on 26 March 2020
ICG members Ella Fryer-Smith and Annabelle Phillips were the ICG's 'Roving Reporters' at the MRS' Impact 2020 Conference this year. Here Ella recounts here her very positive experiences. Thank you...
Research Knowledge
Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’
Posted on 10 March 2020
ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes' latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel...
Research Knowledge
Evolving Insight: 5 Themes from IIex Europe 2020
Posted on 4 March 2020
ICG member Mike Stevens summarises five themes which he believes emerged from this recent conference, namely: From projects to knowledge capitalFrom simple partnerships to messier modelsFrom isolation to triangulationFrom question...
Research Knowledge
Brexit: The Last Farewell
Posted on 19 February 2020
The latest report from John Gilbert, JGFR, on the public's attitudes and feelings towards Brexit - and how it is affecting their lives... For millions of Britons January 31 2020...
Research Knowledge
Green Populism — Could the environmentalists’ dirty word be what brings the clean breakthrough?
Posted on 17 February 2020
ICG member David Hopper muses about the state of environmentalism today and tomorrow. Identity politics have never been far from the climate change discussion — socially liberal values make a...
Research Knowledge
Predicting Consumer Trends for 2020
Posted on 17 February 2020
ICG member Sarah Jenkins presents her predictions for 2020. Comments below are welcome. Any other predictions you'd like to make? One month into 2020 and at the start of Britain’s...
Research Knowledge
What Medallia’s acquisitions say about the future of CX management
Posted on 17 February 2020
ICG member Mike Stevens gives his predictions for the above (along with plenty of knowledge about the current CX management market). https://insightplatforms.com/medallia-acquisitions-future-of-customer-experience-management/
Research Knowledge
The power of research…
Posted on 12 February 2020
In a recent egroup conversation, members put forward some interesting quotes about the power of research... "Without data you're just another person with an opinion." - W. Edwards Deming "Your...
Research Knowledge
The end of Luxury Ownership
Posted on 3 January 2020
A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median...
Research Knowledge
Brand Purpose: Making The World Better Or Splitting It In Two?
Posted on 17 December 2019
Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the...