Research Knowledge

Research Knowledge

Debating fresh vs re-contacted participants in concept development research

Posted on 6 May 2021

A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new...

Research Knowledge

The pandemic’s silver linings for the world of work.

Posted on 6 May 2021

ICG's Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. "It’s 2030 and the focus group moderator (let’s...

Research Knowledge

Why is cultural insight important in shaping research projects?

Posted on 6 May 2021

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to...

Research Knowledge

May The (Five) Force(s) Be With You…

Posted on 5 May 2021

As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...

Research Knowledge

The Cognitive Biases That Doomed The European Super League Plan

Posted on 5 May 2021

ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...

Research Knowledge

Free software for Research & Analytics

Posted on 4 May 2021

ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...

Research Knowledge

Warming up participants in a Zoom discussion

Posted on 19 April 2021

When you start strong everything else flows better… ICG committee member Kath Rhodes of Qual Street has put together a very practical and helpful 'top tips' list for setting up...

Research Knowledge

The Perky Poet

Posted on 9 April 2021

During these difficult times, the ICG's resident poet, Nanda Marchant has been composing little ditties to make us smile ... see more of her work on Facebook/ThePerkyPoet Nanda has self-published...

Research Knowledge

Social Media Listening – What Are The Possibilities For Research? RECORDING

Posted on 26 March 2021

This webinar was generously sponsored by MIS Group We welcomed Dr Jillian Ney, former ICG member, the first person in the UK to have a PHD in Social Media and...

Research Knowledge

Building Resilience and Goal Setting – RECORDING

Posted on 23 March 2021

Jill Fitzgibbon, The Life Force Coach, took us through some Coaching techniques to help us with our goals. It was a fascinating session. Recording is here. https://youtu.be/mHS71ldPrXg The session was...

Research Knowledge

Life Post Pandemic: The Future Of The Office

Posted on 9 March 2021

If the pandemic has taught us anything, it’s that the world-wide trial of “WFH” has been successful and that employees’ health and well-being will need to be prioritised if businesses...

Research Knowledge

The pandemic and the digital divide in Britain

Posted on 9 March 2021

March 23rd 2020 signalled the start of a seismic change in many aspects of British life. Being significantly home bound for long periods of lockdown has meant that most households...