Research Knowledge

Business Knowledge, ICG News & Announcements, Research Knowledge

Accelerating your storytelling skills: How to transform research summaries into a captivating narrative

Posted on 13 July 2020

This webinar was generously sponsored by Taurho Transcribes This webinar was conducted by Insight Narrator, a specialist in helping insight professionals create evidence-based stories. RECORDING OF THE WEBINAR IS HERE...

ICG News & Announcements, Research Knowledge

ICG member wins Award for Community Service

Posted on 6 July 2020

We are proud to announce that ICG member Bernice Hardie, co-founder of Wave, has won the presigious Archbishop of Canterbury's Langton Award for Community Service. We are additionally proud that...

Research Knowledge

Unequal Truths – a new podcast series

Posted on 26 June 2020

Today sees the launch of a podcast series - "Unequal Truths" by ICG member Ella Fryer-Smith. In each of the episodes, she interviews a successful researcher who tell us the...

Research Knowledge

Upskill: Future-Proof Your Market Research Career Using Semiotics

Posted on 25 June 2020

This webinar was generously sponsored by Talkback Studios, Nottingham - Celebrating 20 years of supporting the qualitative research industry. We are delighted to have had Dr Rachel Lawes present this...

Research Knowledge

Is there a future for face to face research?

Posted on 25 June 2020

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question...

Research Knowledge

Defining the problem successfully

Posted on 20 June 2020

Jeff Deighton, a long term ICG member, has recently published an article sharing observations and experiences over the last 2 decades about successful problem-definition and how to harmonise commercial objectives...

Research Knowledge

ICG webinar: Taking Qual Online Using Mobile Ethnography

Posted on 18 June 2020

This webinar was generously sponsored by Particity, the faster, easier and more secure way to manage and pay research participants. Please note that Indeemo are offering all webinar registrants  a...

ICG News & Announcements, Research Knowledge

Open for Entries: MRS/ICG Award for Independent Consultants

Posted on 11 June 2020

https://youtu.be/62u5oeXYEuI 2019 Finalists share their thoughts about why this is a great award to enter The 2020 Award is now OPEN FOR ENTRIES. Deadline for submissions is 6th July 2020...

Research Knowledge

ICG member survey in response to Covid19

Posted on 9 June 2020

ICG members Keith Meadows and Peter Martin asked our membership about their experiences and predictions for the future. Their survey results make interesting and important reading. https://theicg.co.uk/wp-content/uploads/2020/05/icg-Covid-report-4.pdf

Research Knowledge

Consumer confidence briefing – May 2020

Posted on 6 June 2020

John Gilbert shares the latest results from the monthly UK Consumer Confidence Barometer. The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the European Commission*, is...

Research Knowledge

Using behavioural science to turn shoppers into buyers

Posted on 1 June 2020

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like...

Research Knowledge

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry

Posted on 1 June 2020

ICG member Mike Stevens outlines 7 key developments in market research that he predicts are here to stay post Covid19. https://insightplatforms.com/gradually-then-suddenly-post-pandemic-growth-research-industry/