Research Knowledge

Research Knowledge

The Return To A New Normal

Posted on 13 October 2021

The ICG is always keen to support our advertisers and sponsors in whatever way we can. Here, Stewart Lindsay of Babble viewing studio, Solihull, Birmingham, writes about the impact of...

ICG News & Announcements, Research Knowledge

Award for Independent Consultants 2021: Finalist Submissions

Posted on 12 October 2021

Now in its sixth year, the MRS/ICG Award for Independent Consultants has attracted some of the very best of independent consultants and micro-businesses. This year we celebrate our four Finalists....

Research Knowledge

Award for Independent Consultants 2021: FINALISTS ANNOUNCED

Posted on 6 October 2021

Congratulations to our four Finalists of the MRS/ICG Award for Independent Consultants: Bayes Price & Red Centre SoftwareDeep Blue Thinking & DoodleboneThe Word Is OutFeeling Mutual (for Virgin Pure)

Research Knowledge

A sensory-ational career choice!

Posted on 6 October 2021

Long standing ICG member Carol Raithatha has an article published in the September 2021 issue of Food Science and Technology. In it, she gives a ‘taster’ of what a sensory...

Research Knowledge

RECORDING: Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research

Posted on 12 August 2021

This webinar was generously sponsored by Web Creator Suite Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies,...

Research Knowledge

Less Talk, More Action: Practical Tips To Make Insight More Inclusive

Posted on 5 August 2021

Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job...

Research Knowledge

Caring For Humans In Their Diversity

Posted on 5 August 2021

Written by ICG member, Clara Origlia  , Cultures and Strategies                                                                    First Published in Research World, June 27, 2019 READING TIME: 4 MINS Humanising the future implies that we acknowledge the richness, depth...

ICG News & Announcements, Research Knowledge

Freelance-Client Best Practice Initiative

Posted on 20 July 2021

Are you a freelance researcher or hirer of freelance researchers?   If so, please support this initiative by completing this survey and share this post with others who may be interested....

Research Knowledge

Food Love – The Different Ways The British Love Food: RECORDING

Posted on 15 July 2021

This webinar was generously sponsored by Web Creator Suite  Kath Rhodes (ICG Committee Member) and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from...

Research Knowledge

The Perky Poet

Posted on 9 July 2021

During these difficult times, the ICG's resident poet, Nanda Marchant has been composing little ditties to make us smile ... see more of her work on Facebook/ThePerkyPoet Nanda has self-published...

Research Knowledge

Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

Posted on 5 July 2021

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value,...

Research Knowledge

Why Cultural Insight Is So Important For Research – RECORDING

Posted on 22 June 2021

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural...