Research Knowledge
Debating fresh vs re-contacted participants in concept development research
Posted on 6 May 2021
A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new...
Research Knowledge
The pandemic’s silver linings for the world of work.
Posted on 6 May 2021
ICG's Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. "It’s 2030 and the focus group moderator (let’s...
Research Knowledge
Why is cultural insight important in shaping research projects?
Posted on 6 May 2021
Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar. Here she gives us some background on how she came to...
Research Knowledge
May The (Five) Force(s) Be With You…
Posted on 5 May 2021
As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...
Research Knowledge
The Cognitive Biases That Doomed The European Super League Plan
Posted on 5 May 2021
ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...
Research Knowledge
Free software for Research & Analytics
Posted on 4 May 2021
ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...
Research Knowledge
Warming up participants in a Zoom discussion
Posted on 19 April 2021
When you start strong everything else flows better… ICG committee member Kath Rhodes of Qual Street has put together a very practical and helpful 'top tips' list for setting up...
Research Knowledge
The Perky Poet
Posted on 9 April 2021
During these difficult times, the ICG's resident poet, Nanda Marchant has been composing little ditties to make us smile ... see more of her work on Facebook/ThePerkyPoet Nanda has self-published...
Research Knowledge
Social Media Listening – What Are The Possibilities For Research? RECORDING
Posted on 26 March 2021
This webinar was generously sponsored by MIS Group We welcomed Dr Jillian Ney, former ICG member, the first person in the UK to have a PHD in Social Media and...
Research Knowledge
Building Resilience and Goal Setting – RECORDING
Posted on 23 March 2021
Jill Fitzgibbon, The Life Force Coach, took us through some Coaching techniques to help us with our goals. It was a fascinating session. Recording is here. https://youtu.be/mHS71ldPrXg The session was...
Research Knowledge
Life Post Pandemic: The Future Of The Office
Posted on 9 March 2021
If the pandemic has taught us anything, it’s that the world-wide trial of “WFH” has been successful and that employees’ health and well-being will need to be prioritised if businesses...
Research Knowledge
The pandemic and the digital divide in Britain
Posted on 9 March 2021
March 23rd 2020 signalled the start of a seismic change in many aspects of British life. Being significantly home bound for long periods of lockdown has meant that most households...