Research Knowledge

Research Knowledge

3C People 10 Years On: An Update

Posted on 8 October 2019

Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. insight-engineers_3C-People-@October-2019Download

Research Knowledge

Book Review: DVL Smith: The High Performance Customer Insight Professional

Posted on 7 October 2019

DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most...

ICG News & Announcements, Research Knowledge

MRS/ICG Award for Independent Consultants 2019: Finalists announced

Posted on 2 October 2019

We’re delighted to announce the finalists of the 2019 MRS/ICG Award for Independent Consultants. This annual award celebrates the excellence of researchers who choose to work as micro-businesses. This year’s...

Research Knowledge

Seven tips for assimilating your insight

Posted on 1 August 2019

A lot of organisations are sitting on a huge amount of research and data - but are they using this insight to its fullest? Each organisation has years of research....

Research Knowledge

Marketers Are Heavily Influenced By Identity

Posted on 1 August 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...

Research Knowledge

Six challenges facing Market Research and Insights

Posted on 1 August 2019

Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...

Research Knowledge

Don’t blame research for a lack of innovation

Posted on 1 August 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...

Research Knowledge

What People Like and Dislike About Doing Surveys

Posted on 1 August 2019

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...

Research Knowledge

10 Free Market & User Research Tools

Posted on 30 July 2019

ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools - and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/

Research Knowledge

How does culture affect international business?

Posted on 29 May 2019

In an ever-increasing globalised world, cultural sensitivity is essential. As more companies grow and the global market place becomes more accessible for small businesses, multinational and cross-cultural teams are becoming...

Research Knowledge

Digital Transformation vs Digital Reinvention

Posted on 23 May 2019

Nick Boney's has had two very different digital experiences recently which gave him pause for thought.  In his blog, he looks at the motivations for, and impact of, the different...

Research Knowledge

Customer Service Trends – Firebrand Insight

Posted on 23 May 2019

ICG member Andrew Smith - Firebrand Insight - reveals results from this year's latest Customer Service Trends report. Our recently published annual customer service trends report, driven by a 1,000...