Research Knowledge

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...

Research Knowledge

How to ‘Unwrap’ the Plant-based Brand

Posted on 6 November 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/

Research Knowledge

How to use the most powerful tool in ad research

Posted on 6 November 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...

Research Knowledge

Decoding Culture

Posted on 30 October 2019

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people...

Research Knowledge

How leading insight teams combine research and data analytics

Posted on 23 October 2019

Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast.  Understanding users and consumers now involves a crowd of related teams,...

Research Knowledge

Market Sizing Approaches and Benefits

Posted on 23 October 2019

By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important...

Research Knowledge

Researching Ideas? Why it has to be face-to-face

Posted on 22 October 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...

Research Knowledge

One chance to research your ad idea before committing? What do you do?

Posted on 22 October 2019

By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But...

Research Knowledge

What Decision Science Can Teach Us About Project Objectives

Posted on 22 October 2019

By ICG Member Kath Rhodes, Qual Street If you are thinking about how to set the right objectives for a project, then read on… Ambreen and I spent last Friday...

Research Knowledge

The first 6 steps for successful questionnaire design

Posted on 21 October 2019

By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here

Research Knowledge

From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…

Posted on 21 October 2019

By ICG Member Nick Bonney: Deep Blue Thinking It seems we can’t turn on a TV cookery show these days without hearing the word ‘provenance’ . It was nearly 15...

Research Knowledge

3C People 10 Years On: An Update

Posted on 8 October 2019

Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people -...