Research Knowledge
3C People 10 Years On: An Update
Posted on 8 October 2019
Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. insight-engineers_3C-People-@October-2019Download
Research Knowledge
Book Review: DVL Smith: The High Performance Customer Insight Professional
Posted on 7 October 2019
DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most...
ICG News & Announcements, Research Knowledge
MRS/ICG Award for Independent Consultants 2019: Finalists announced
Posted on 2 October 2019
We’re delighted to announce the finalists of the 2019 MRS/ICG Award for Independent Consultants. This annual award celebrates the excellence of researchers who choose to work as micro-businesses. This year’s...
Research Knowledge
Seven tips for assimilating your insight
Posted on 1 August 2019
A lot of organisations are sitting on a huge amount of research and data - but are they using this insight to its fullest? Each organisation has years of research....
Research Knowledge
Marketers Are Heavily Influenced By Identity
Posted on 1 August 2019
Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...
Research Knowledge
Six challenges facing Market Research and Insights
Posted on 1 August 2019
Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...
Research Knowledge
Don’t blame research for a lack of innovation
Posted on 1 August 2019
ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...
Research Knowledge
What People Like and Dislike About Doing Surveys
Posted on 1 August 2019
The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...
Research Knowledge
10 Free Market & User Research Tools
Posted on 30 July 2019
ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools - and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/
Research Knowledge
How does culture affect international business?
Posted on 29 May 2019
In an ever-increasing globalised world, cultural sensitivity is essential. As more companies grow and the global market place becomes more accessible for small businesses, multinational and cross-cultural teams are becoming...
Research Knowledge
Digital Transformation vs Digital Reinvention
Posted on 23 May 2019
Nick Boney's has had two very different digital experiences recently which gave him pause for thought. In his blog, he looks at the motivations for, and impact of, the different...
Research Knowledge
Customer Service Trends – Firebrand Insight
Posted on 23 May 2019
ICG member Andrew Smith - Firebrand Insight - reveals results from this year's latest Customer Service Trends report. Our recently published annual customer service trends report, driven by a 1,000...