Research Knowledge
The end of Luxury Ownership
Posted on 3 January 2020
A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median...
Research Knowledge
Brand Purpose: Making The World Better Or Splitting It In Two?
Posted on 17 December 2019
Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the...
Research Knowledge
How does digital impact on customer service
Posted on 17 December 2019
Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony,...
Research Knowledge
ICG Christmas Lunch 2019
Posted on 11 December 2019
Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full...
Research Knowledge
15 Predictions for Insight in 2020
Posted on 11 December 2019
ICG member Mike Stevens shares his thoughts on what's potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...
ICG News & Announcements, Research Knowledge
Award For Independent Consultants 2019 – Winner Announced
Posted on 3 December 2019
Huge congratulations to Kath Rhodes and Ambreen Aziz of Qual Street for winning the 2019 MRS/ICG Award for Independent Consultants. Ambreen and Kath Kath with Award Qual Street’s research played...
ICG News & Announcements, Research Knowledge
ICG/MRS Award recognises independents punching above their weight
Posted on 25 November 2019
We’re counting the days until we find out who’s won the 2019 MRS/ICG Award for Independent Consultants. The award showcases the breadth of work, collaboration and innovation that takes place...
Research Knowledge
The Recruiter Accreditation Scheme: The Why, The What and the How
Posted on 21 November 2019
A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). This webinar is generously sponsored by The...
Research Knowledge
Viewing Studio Database
Posted on 20 November 2019
Attached is a database of Viewing Studios that was put together in 2018 by ICG member Liz Montgomery. If you notice any entry that is now out of date, please...
Research Knowledge
The Skills And Attributes Required To Be A Great Qualitative Researcher
Posted on 18 November 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...
Research Knowledge
How to ‘Unwrap’ the Plant-based Brand
Posted on 6 November 2019
ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/
Research Knowledge
How to use the most powerful tool in ad research
Posted on 6 November 2019
ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...