Research Knowledge

Research Knowledge

How to boost investor confidence with market research and competitor analysis

Posted on 25 August 2020

At the end of July, ICG member Phil Gray (Constellation-I) was invited on to the panel of the latest ‘I am a Founder’ Webinar to discuss ‘How to Boost Investor...

Research Knowledge

How to sweat your insight assets

Posted on 25 August 2020

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces...

Research Knowledge

Common Mistakes That Researchers Make When It Comes To GDPR

Posted on 20 August 2020

This webinar was generously sponsored by Field Sauce, Global Fieldwork Providers. Kim Smouter-Umans, Head of Public Affairs & Professional Standards at ESOMAR, talked us through his experiences of the common...

Research Knowledge

Making The Most Of Interpreters In Market Research

Posted on 6 August 2020

This webinar was presented by ICG member Iris Griffiths. Recording available below. All too often in the market research industry, interpreting is an underused and undervalued tool in the market...

Research Knowledge

Understanding More About CORe (Colour of Research)

Posted on 4 August 2020

ICG member Deborah Simmons spoke to three of the founders (Theo Francis (also an ICG member), Tatenda Musesengwa, and Natalie Samuel) of Colour Of Research (CORe) about what drove them...

Research Knowledge

Is There A Future For Face-To-Face Research?

Posted on 28 July 2020

ICG members Deanne Gold and Marc Gold had been asked by a number of clients as to the viability of returning to face-to-face research methodologies.  To assist they ran a...

Research Knowledge

Brand Beauties During Covid19

Posted on 28 July 2020

ICG member Karen Cooper has teamed up with Cint to track the UK public's attitudes to brands within different sectors during the pandemic. Learn which brands the UK public are...

Research Knowledge

Year In The Life

Posted on 28 July 2020

ICG member Kath Rhodes and her business partner Ambreen Aziz, present the website of their 2017 self-funded project which involved 1000s of hours spent exploring a year in the life...

Research Knowledge

How to get the best out of your Transcriber

Posted on 27 July 2020

With thanks to ICG advertiser, Victoria Holland, Secretarial & Support Services, for this piece. It’s a good idea to use a Transcriber, for several reasons. A transcription not only saves...

Research Knowledge

WeSeeThrough: Making The Most Of Your Video Footage

Posted on 23 July 2020

This webinar was generously sponsored by Indiefield, delivering great market research fieldwork so that you can use it to deliver everything else. In this webinar, we learned more about the...

Research Knowledge

THE FACE BEHIND THE MASK… a moderator’s experience of returning to offline focus groups

Posted on 22 July 2020

ICG advertiser The Qualitative Lab (Plus4) were quick to open their doors again after Lockdown. Read about their moderator's experiences here. For the first time in four months, our London...

Business Knowledge, ICG News & Announcements, Research Knowledge

Accelerating your storytelling skills: How to transform research summaries into a captivating narrative

Posted on 13 July 2020

This webinar was generously sponsored by Taurho Transcribes This webinar was conducted by Insight Narrator, a specialist in helping insight professionals create evidence-based stories. RECORDING OF THE WEBINAR IS HERE...