Research Knowledge

Research Knowledge

The end of Luxury Ownership

Posted on 3 January 2020

A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median...

Research Knowledge

Brand Purpose: Making The World Better Or Splitting It In Two?

Posted on 17 December 2019

Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the...

Research Knowledge

How does digital impact on customer service

Posted on 17 December 2019

Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony,...

Research Knowledge

ICG Christmas Lunch 2019

Posted on 11 December 2019

Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full...

Research Knowledge

15 Predictions for Insight in 2020

Posted on 11 December 2019

ICG member Mike Stevens shares his thoughts on what's potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...

ICG News & Announcements, Research Knowledge

Award For Independent Consultants 2019 – Winner Announced

Posted on 3 December 2019

Huge congratulations to Kath Rhodes and Ambreen Aziz of Qual Street for winning the 2019 MRS/ICG Award for Independent Consultants. Ambreen and Kath Kath with Award Qual Street’s research played...

ICG News & Announcements, Research Knowledge

ICG/MRS Award recognises independents punching above their weight

Posted on 25 November 2019

We’re counting the days until we find out who’s won the 2019 MRS/ICG Award for Independent Consultants. The award showcases the breadth of work, collaboration and innovation that takes place...

Research Knowledge

The Recruiter Accreditation Scheme: The Why, The What and the How

Posted on 21 November 2019

A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS).  This webinar is generously sponsored by The...

Research Knowledge

Viewing Studio Database

Posted on 20 November 2019

Attached is a database of Viewing Studios that was put together in 2018 by ICG member Liz Montgomery. If you notice any entry that is now out of date, please...

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...

Research Knowledge

How to ‘Unwrap’ the Plant-based Brand

Posted on 6 November 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/

Research Knowledge

How to use the most powerful tool in ad research

Posted on 6 November 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...