Research Knowledge

ICG News & Announcements, Research Knowledge

Freelance-Client Best Practice Initiative

Posted on 20 July 2021

Are you a freelance researcher or hirer of freelance researchers?   If so, please support this initiative by completing this survey and share this post with others who may be interested....

Research Knowledge

Food Love – The Different Ways The British Love Food: RECORDING

Posted on 15 July 2021

This webinar was generously sponsored by Web Creator Suite  Kath Rhodes (ICG Committee Member) and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from...

Research Knowledge

The Perky Poet

Posted on 9 July 2021

During these difficult times, the ICG's resident poet, Nanda Marchant has been composing little ditties to make us smile ... see more of her work on Facebook/ThePerkyPoet Nanda has self-published...

Research Knowledge

Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

Posted on 5 July 2021

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value,...

Research Knowledge

Why Cultural Insight Is So Important For Research – RECORDING

Posted on 22 June 2021

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural...

Research Knowledge

Life After Lockdown: How To Undertake Safe Face-To-Face Research: RECORDING

Posted on 7 June 2021

This webinar was generously sponsored by MIS Group Followingthe easing of restrictions across the UK's four nations, clients are increasingly interested in resuming face-to-face data collection.  What does this mean...

Research Knowledge

Going beyond System 1/2 – the many flavours and layers of decision-making psychology

Posted on 3 June 2021

ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making - there are several differing views in the behavioural...

Research Knowledge

Debating fresh vs re-contacted participants in concept development research

Posted on 6 May 2021

A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new...

Research Knowledge

The pandemic’s silver linings for the world of work.

Posted on 6 May 2021

ICG's Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. "It’s 2030 and the focus group moderator (let’s...

Research Knowledge

Why is cultural insight important in shaping research projects?

Posted on 6 May 2021

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to...

Research Knowledge

May The (Five) Force(s) Be With You…

Posted on 5 May 2021

As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...

Research Knowledge

The Cognitive Biases That Doomed The European Super League Plan

Posted on 5 May 2021

ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...