Research Knowledge

Research Knowledge

What People Like and Dislike About Doing Surveys

Posted on 1 August 2019

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...

Research Knowledge

10 Free Market & User Research Tools

Posted on 30 July 2019

ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools - and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/

Research Knowledge

How does culture affect international business?

Posted on 29 May 2019

In an ever-increasing globalised world, cultural sensitivity is essential. As more companies grow and the global market place becomes more accessible for small businesses, multinational and cross-cultural teams are becoming...

Research Knowledge

Digital Transformation vs Digital Reinvention

Posted on 23 May 2019

Nick Boney's has had two very different digital experiences recently which gave him pause for thought.  In his blog, he looks at the motivations for, and impact of, the different...

Research Knowledge

Customer Service Trends – Firebrand Insight

Posted on 23 May 2019

ICG member Andrew Smith - Firebrand Insight - reveals results from this year's latest Customer Service Trends report. Our recently published annual customer service trends report, driven by a 1,000...

Research Knowledge

The new global packaging trend – Connectedness

Posted on 17 May 2019

ICG member Carol Raithatha takes a look at how the world of packaging is evolving - and its implications for packaging, brand and user experience research.  Businesses are now fully...

Research Knowledge

Why Language Matters

Posted on 7 May 2019

The market research industry is in great shape. According to a review conducted by PwC, the market research industry has seen steady growth globally since 2012. The UK industry alone grew by...

Research Knowledge

Wellness – Travel’s biggest opportunity

Posted on 2 May 2019

To mark the Year of Health and Wellness, the International Luxury Travel Market (ILTM) teamed up with Altiant to bring a unique piece of research solely focused on affluent and HNW individuals’ views...

Research Knowledge

10 Golden Rules of Global Research

Posted on 12 April 2019

The world is getting smaller and smaller every day, thanks to how easy it’s becoming to connect with people from every corner of the earth. But this brings with it...

Research Knowledge

Professional participants and online panels

Posted on 12 March 2019

Patrick Fagan is a consumer psychologist with nine years' experience helping brands 'turn mind into money' - that is, practically applying psychological science. He lectures at Goldsmiths, University of London...

Research Knowledge

Getting in Touch with Touch

Posted on 7 January 2019

Thoughts from a consumer goods focused sensory/ consumer researcher on the intricacies of researching touch.  Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of...

Research Knowledge

ASMR – how it can help you and how you can help it

Posted on 26 November 2018

THE ARCHIVE OF MARKET AND SOCIAL RESEARCH  The AMSR is there for you to use - but also relies on donations and support from within the MR industry. Can you...