ICG News & Announcements, Research Knowledge
Freelance-Client Best Practice Initiative
Posted on 20 July 2021
Are you a freelance researcher or hirer of freelance researchers? If so, please support this initiative by completing this survey and share this post with others who may be interested....
Research Knowledge
Food Love – The Different Ways The British Love Food: RECORDING
Posted on 15 July 2021
This webinar was generously sponsored by Web Creator Suite Kath Rhodes (ICG Committee Member) and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from...
Research Knowledge
Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING
Posted on 5 July 2021
Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value,...
Research Knowledge
Why Cultural Insight Is So Important For Research – RECORDING
Posted on 22 June 2021
This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural...
Research Knowledge
Life After Lockdown: How To Undertake Safe Face-To-Face Research: RECORDING
Posted on 7 June 2021
This webinar was generously sponsored by MIS Group Followingthe easing of restrictions across the UK's four nations, clients are increasingly interested in resuming face-to-face data collection. What does this mean...
Research Knowledge
Going beyond System 1/2 – the many flavours and layers of decision-making psychology
Posted on 3 June 2021
ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making - there are several differing views in the behavioural...
Research Knowledge
Debating fresh vs re-contacted participants in concept development research
Posted on 6 May 2021
A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new...
Research Knowledge
The pandemic’s silver linings for the world of work.
Posted on 6 May 2021
ICG's Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. "It’s 2030 and the focus group moderator (let’s...
Research Knowledge
Why is cultural insight important in shaping research projects?
Posted on 6 May 2021
Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar. Here she gives us some background on how she came to...
Research Knowledge
May The (Five) Force(s) Be With You…
Posted on 5 May 2021
As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...
Research Knowledge
The Cognitive Biases That Doomed The European Super League Plan
Posted on 5 May 2021
ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...
Research Knowledge
Free software for Research & Analytics
Posted on 4 May 2021
ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...