Research Knowledge

Research Knowledge

Why is cultural insight important in shaping research projects?

Posted on 6 May 2021

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to...

Research Knowledge

May The (Five) Force(s) Be With You…

Posted on 5 May 2021

As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...

Research Knowledge

The Cognitive Biases That Doomed The European Super League Plan

Posted on 5 May 2021

ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...

Research Knowledge

Free software for Research & Analytics

Posted on 4 May 2021

ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...

Research Knowledge

Warming up participants in a Zoom discussion

Posted on 19 April 2021

When you start strong everything else flows better… ICG committee member Kath Rhodes of Qual Street has put together a very practical and helpful 'top tips' list for setting up...

Research Knowledge

Social Media Listening – What Are The Possibilities For Research? RECORDING

Posted on 26 March 2021

This webinar was generously sponsored by MIS Group We welcomed Dr Jillian Ney, former ICG member, the first person in the UK to have a PHD in Social Media and...

Research Knowledge

Building Resilience and Goal Setting – RECORDING

Posted on 23 March 2021

Jill Fitzgibbon, The Life Force Coach, took us through some Coaching techniques to help us with our goals. It was a fascinating session. Recording is here. https://youtu.be/mHS71ldPrXg The session was...

Research Knowledge

Life Post Pandemic: The Future Of The Office

Posted on 9 March 2021

If the pandemic has taught us anything, it’s that the world-wide trial of “WFH” has been successful and that employees’ health and well-being will need to be prioritised if businesses...

Research Knowledge

The pandemic and the digital divide in Britain

Posted on 9 March 2021

March 23rd 2020 signalled the start of a seismic change in many aspects of British life. Being significantly home bound for long periods of lockdown has meant that most households...

Research Knowledge

Higher standards of hygiene: a long-term impact following COVID-19

Posted on 9 March 2021

Every catastrophic event is a catalyst for significant changes. Human beings who’ve been subject to trauma show their scars through changes in their behaviour. I clearly remember how my grandmother...

Research Knowledge

Diversity in Market Research: Get It Right or Get Left Behind

Posted on 7 March 2021

When it comes to market research, what’s more important than accuracy and relevance? What’s more accurate and relevant than ensuring diversity in studies to fairly reflect the views of the...

Research Knowledge

Building bridges in the midst of a pandemic

Posted on 7 March 2021

I often think how amazing structural engineers are. They have the courage and skill to design and build for example, a bridge or a skyscraper. It’s hard for me to...