Research Knowledge
Professional participants and online panels
Posted on 12 March 2019
Patrick Fagan is a consumer psychologist with nine years' experience helping brands 'turn mind into money' - that is, practically applying psychological science. He lectures at Goldsmiths, University of London...
Research Knowledge
Getting in Touch with Touch
Posted on 7 January 2019
Thoughts from a consumer goods focused sensory/ consumer researcher on the intricacies of researching touch. Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of...
Research Knowledge
ASMR – how it can help you and how you can help it
Posted on 26 November 2018
THE ARCHIVE OF MARKET AND SOCIAL RESEARCH The AMSR is there for you to use - but also relies on donations and support from within the MR industry. Can you...
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‘Alexa – What’s the Future of Market Research?’ ASC Conference
Posted on 21 November 2018
“Alexa, what’s the future of market research?” The application of AI and machine learning to surveys Association for Survey Computing conference, London, 15 November 2018 Overall, a really interesting conference...
Research Knowledge
A quiet earthquake: Open Banking in the UK
Posted on 30 October 2018
Open Banking came into force in the UK in January this year. On my 40th birthday, as it happens. Much like my own milestone, Open Banking was widely spoken about...
Research Knowledge
Research in Romania – how to…
Posted on 2 October 2018
Four things that may take you by surprise if you decide to run research in Romania: Don’t let yourself be fooled by geography. While Romania is usually considered part of the...
Research Knowledge
GenZ research participants – what you need to know
Posted on 26 September 2018
The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to...
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Putting HEART into your business
Posted on 14 September 2018
Tactics and strategies used in the past by marketers to target B2B/ Professionals have typically been quite distinct from those used to reach consumers (B2C). But there is a growing...
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6 Ways To Target Millennials For Focus Group Research
Posted on 22 August 2018
Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often...
Research Knowledge
Stop wasting money on research …
Posted on 14 August 2018
It might be controversial. But I believe much of the research we commission isn’t necessary. Very often we have the answers to new questions buried in past research. Or freely...
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How Qualitative Research is Affected by GDPR
Posted on 7 August 2018
On May 25 of this year, we all became bound by new regulations on data protection. Now, it’s hard to remember life before GDPR, and these four letters are having...
Research Knowledge
Talking about brands and personal data
Posted on 5 July 2018
Talking about brands, and do we really care about our data? ICG member Andrew Smith launched Customers in Britain, an annual snapshot of consumer behaviour and attitudes, back in 2005....