Research Knowledge
15 Predictions for Insight in 2020
Posted on 11 December 2019
ICG member Mike Stevens shares his thoughts on what's potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...
ICG News & Announcements, Research Knowledge
Award For Independent Consultants 2019 – Winner Announced
Posted on 3 December 2019
Huge congratulations to Kath Rhodes and Ambreen Aziz of Qual Street for winning the 2019 MRS/ICG Award for Independent Consultants. Ambreen and Kath Kath with Award Qual Street’s research played...
ICG News & Announcements, Research Knowledge
ICG/MRS Award recognises independents punching above their weight
Posted on 25 November 2019
We’re counting the days until we find out who’s won the 2019 MRS/ICG Award for Independent Consultants. The award showcases the breadth of work, collaboration and innovation that takes place...
Research Knowledge
The Recruiter Accreditation Scheme: The Why, The What and the How
Posted on 21 November 2019
A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). This webinar is generously sponsored by The...
Research Knowledge
Viewing Studio Database
Posted on 20 November 2019
Attached is a database of Viewing Studios that was put together in 2018 by ICG member Liz Montgomery. If you notice any entry that is now out of date, please...
Research Knowledge
The Skills And Attributes Required To Be A Great Qualitative Researcher
Posted on 18 November 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...
Research Knowledge
How to ‘Unwrap’ the Plant-based Brand
Posted on 6 November 2019
ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/
Research Knowledge
How to use the most powerful tool in ad research
Posted on 6 November 2019
ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...
Research Knowledge
Decoding Culture
Posted on 30 October 2019
ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people...
Research Knowledge
How leading insight teams combine research and data analytics
Posted on 23 October 2019
Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast. Understanding users and consumers now involves a crowd of related teams,...
Research Knowledge
Market Sizing Approaches and Benefits
Posted on 23 October 2019
By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important...
Research Knowledge
Researching Ideas? Why it has to be face-to-face
Posted on 22 October 2019
By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...