Research Knowledge
What People Like and Dislike About Doing Surveys
Posted on 1 August 2019
The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...
Research Knowledge
10 Free Market & User Research Tools
Posted on 30 July 2019
ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools - and what to look out for along the way. https://insightplatforms.com/10-free-tools-market-user-research/
Research Knowledge
How does culture affect international business?
Posted on 29 May 2019
In an ever-increasing globalised world, cultural sensitivity is essential. As more companies grow and the global market place becomes more accessible for small businesses, multinational and cross-cultural teams are becoming...
Research Knowledge
Digital Transformation vs Digital Reinvention
Posted on 23 May 2019
Nick Boney's has had two very different digital experiences recently which gave him pause for thought. In his blog, he looks at the motivations for, and impact of, the different...
Research Knowledge
Customer Service Trends – Firebrand Insight
Posted on 23 May 2019
ICG member Andrew Smith - Firebrand Insight - reveals results from this year's latest Customer Service Trends report. Our recently published annual customer service trends report, driven by a 1,000...
Research Knowledge
The new global packaging trend – Connectedness
Posted on 17 May 2019
ICG member Carol Raithatha takes a look at how the world of packaging is evolving - and its implications for packaging, brand and user experience research. Businesses are now fully...
Research Knowledge
Why Language Matters
Posted on 7 May 2019
The market research industry is in great shape. According to a review conducted by PwC, the market research industry has seen steady growth globally since 2012. The UK industry alone grew by...
Research Knowledge
Wellness – Travel’s biggest opportunity
Posted on 2 May 2019
To mark the Year of Health and Wellness, the International Luxury Travel Market (ILTM) teamed up with Altiant to bring a unique piece of research solely focused on affluent and HNW individuals’ views...
Research Knowledge
10 Golden Rules of Global Research
Posted on 12 April 2019
The world is getting smaller and smaller every day, thanks to how easy it’s becoming to connect with people from every corner of the earth. But this brings with it...
Research Knowledge
Professional participants and online panels
Posted on 12 March 2019
Patrick Fagan is a consumer psychologist with nine years' experience helping brands 'turn mind into money' - that is, practically applying psychological science. He lectures at Goldsmiths, University of London...
Research Knowledge
Getting in Touch with Touch
Posted on 7 January 2019
Thoughts from a consumer goods focused sensory/ consumer researcher on the intricacies of researching touch. Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of...
Research Knowledge
ASMR – how it can help you and how you can help it
Posted on 26 November 2018
THE ARCHIVE OF MARKET AND SOCIAL RESEARCH The AMSR is there for you to use - but also relies on donations and support from within the MR industry. Can you...