Research Knowledge

Research Knowledge

Is packaging all bad?

Posted on 31 May 2020

Reducing packaging waste, especially that from food and drink, has become a defining issue for our times. But is packaging always a bad thing?  In this article, ICG member Carol Raithatha,...

Research Knowledge

‘Brand Beauties’ during Covid19

Posted on 26 May 2020

ICG member Karen Cooper is tracking, via panel provider Cint, the UK population's perceptions of 'brand beauties' (brands that seem to be responding well to Covid19) during this period. You...

Research Knowledge, Webinars

Depicting Users and Their Worlds

Posted on 20 May 2020

Alicia Dornadic of Mind Spark International gave us some excellent ideas as to how we could visually enhance our presentations. Unleash your creativity by listening to this webinar. https://youtu.be/n0xJL_a0Gw0 With...

Research Knowledge

Impact of Covid-19 – ICG members’ survey

Posted on 20 May 2020

Designed to determine the impact of Covid-19 on the practice and business of members, Keith Meadows and Peter Martin have recently published the results of their survey. 113 members responded...

Research Knowledge

How is the UK public responding to Covid-19

Posted on 5 April 2020

Dan Young, from Shed Research has been trawling the various studies that are monitoring consumer opinions and behaviours. He has pulled together research and insights from these various studies and...

Research Knowledge

Corona Virus – Impact On Consumption in China

Posted on 1 April 2020

ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity...

ICG News & Announcements, Research Knowledge

My two days of ‘Impact 2020’ – Elbow-bumps, pistachio crème brûlée and a spotlight on diversity

Posted on 26 March 2020

ICG members Ella Fryer-Smith and Annabelle Phillips were the ICG's 'Roving Reporters' at the MRS' Impact 2020 Conference this year. Here Ella recounts here her very positive experiences. Thank you...

Research Knowledge

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’

Posted on 10 March 2020

ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes' latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel...

Research Knowledge

Evolving Insight: 5 Themes from IIex Europe 2020

Posted on 4 March 2020

ICG member Mike Stevens summarises five themes which he believes emerged from this recent conference, namely: From projects to knowledge capitalFrom simple partnerships to messier modelsFrom isolation to triangulationFrom question...

Research Knowledge

Brexit: The Last Farewell

Posted on 19 February 2020

The latest report from John Gilbert, JGFR, on the public's attitudes and feelings towards Brexit - and how it is affecting their lives... For millions of Britons January 31 2020...

Research Knowledge

Green Populism — Could the environmentalists’ dirty word be what brings the clean breakthrough?

Posted on 17 February 2020

ICG member David Hopper muses about the state of environmentalism today and tomorrow. Identity politics have never been far from the climate change discussion — socially liberal values make a...

Research Knowledge

Predicting Consumer Trends for 2020

Posted on 17 February 2020

ICG member Sarah Jenkins presents her predictions for 2020. Comments below are welcome. Any other predictions you'd like to make? One month into 2020 and at the start of Britain’s...