Research Knowledge

Research Knowledge

Researching Ideas? Why it has to be face-to-face

Posted on 22 October 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...

Research Knowledge

One chance to research your ad idea before committing? What do you do?

Posted on 22 October 2019

By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But...

Research Knowledge

What Decision Science Can Teach Us About Project Objectives

Posted on 22 October 2019

By ICG Member Kath Rhodes, Qual Street If you are thinking about how to set the right objectives for a project, then read on… Ambreen and I spent last Friday...

Research Knowledge

The first 6 steps for successful questionnaire design

Posted on 21 October 2019

By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here

Research Knowledge

From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…

Posted on 21 October 2019

By ICG Member Nick Bonney: Deep Blue Thinking It seems we can’t turn on a TV cookery show these days without hearing the word ‘provenance’ . It was nearly 15...

Research Knowledge

3C People 10 Years On: An Update

Posted on 8 October 2019

Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people -...

Research Knowledge

Book Review: DVL Smith: The High Performance Customer Insight Professional

Posted on 7 October 2019

DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most...

Research Knowledge

Seven tips for assimilating your insight

Posted on 1 August 2019

A lot of organisations are sitting on a huge amount of research and data - but are they using this insight to its fullest? Each organisation has years of research....

Research Knowledge

Marketers Are Heavily Influenced By Identity

Posted on 1 August 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...

Research Knowledge

Six challenges facing Market Research and Insights

Posted on 1 August 2019

Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...

Research Knowledge

Don’t blame research for a lack of innovation

Posted on 1 August 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...

Research Knowledge

What People Like and Dislike About Doing Surveys

Posted on 1 August 2019

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...