Research Knowledge

Research Knowledge

Professional participants and online panels

Posted on 12 March 2019

Patrick Fagan is a consumer psychologist with nine years' experience helping brands 'turn mind into money' - that is, practically applying psychological science. He lectures at Goldsmiths, University of London...

Research Knowledge

Getting in Touch with Touch

Posted on 7 January 2019

Thoughts from a consumer goods focused sensory/ consumer researcher on the intricacies of researching touch.  Sensory touchpoints Sensory attributes translate to profit for household brands. For example, the smell of...

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ASMR – how it can help you and how you can help it

Posted on 26 November 2018

THE ARCHIVE OF MARKET AND SOCIAL RESEARCH  The AMSR is there for you to use - but also relies on donations and support from within the MR industry. Can you...

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‘Alexa – What’s the Future of Market Research?’ ASC Conference

Posted on 21 November 2018

“Alexa, what’s the future of market research?” The application of AI and machine learning to surveys Association for Survey Computing conference, London, 15 November 2018 Overall, a really interesting conference...

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A quiet earthquake: Open Banking in the UK

Posted on 30 October 2018

Open Banking came into force in the UK in January this year.  On my 40th birthday, as it happens.  Much like my own milestone, Open Banking was widely spoken about...

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Research in Romania – how to…

Posted on 2 October 2018

Four things that may take you by surprise if you decide to run research in Romania: Don’t let yourself be fooled by geography. While Romania is usually considered part of the...

Research Knowledge

GenZ research participants – what you need to know

Posted on 26 September 2018

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to...

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Putting HEART into your business

Posted on 14 September 2018

Tactics and strategies used in the past by marketers to target B2B/ Professionals have typically been quite distinct from those used to reach consumers (B2C).  But there is a growing...

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6 Ways To Target Millennials For Focus Group Research

Posted on 22 August 2018

Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often...

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Stop wasting money on research …

Posted on 14 August 2018

It might be controversial.  But I believe much of the research we commission isn’t necessary.  Very often we have the answers to new questions buried in past research.  Or freely...

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How Qualitative Research is Affected by GDPR

Posted on 7 August 2018

On May 25 of this year, we all became bound by new regulations on data protection. Now, it’s hard to remember life before GDPR, and these four letters are having...

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Talking about brands and personal data

Posted on 5 July 2018

Talking about brands, and do we really care about our data? ICG member Andrew Smith launched Customers in Britain, an annual snapshot of consumer behaviour and attitudes, back in 2005....