Research Knowledge

Research Knowledge

15 Predictions for Insight in 2020

Posted on 11 December 2019

ICG member Mike Stevens shares his thoughts on what's potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...

ICG News & Announcements, Research Knowledge

Award For Independent Consultants 2019 – Winner Announced

Posted on 3 December 2019

Huge congratulations to Kath Rhodes and Ambreen Aziz of Qual Street for winning the 2019 MRS/ICG Award for Independent Consultants. Ambreen and Kath Kath with Award Qual Street’s research played...

ICG News & Announcements, Research Knowledge

ICG/MRS Award recognises independents punching above their weight

Posted on 25 November 2019

We’re counting the days until we find out who’s won the 2019 MRS/ICG Award for Independent Consultants. The award showcases the breadth of work, collaboration and innovation that takes place...

Research Knowledge

The Recruiter Accreditation Scheme: The Why, The What and the How

Posted on 21 November 2019

A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS).  This webinar is generously sponsored by The...

Research Knowledge

Viewing Studio Database

Posted on 20 November 2019

Attached is a database of Viewing Studios that was put together in 2018 by ICG member Liz Montgomery. If you notice any entry that is now out of date, please...

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...

Research Knowledge

How to ‘Unwrap’ the Plant-based Brand

Posted on 6 November 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/

Research Knowledge

How to use the most powerful tool in ad research

Posted on 6 November 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...

Research Knowledge

Decoding Culture

Posted on 30 October 2019

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people...

Research Knowledge

How leading insight teams combine research and data analytics

Posted on 23 October 2019

Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast.  Understanding users and consumers now involves a crowd of related teams,...

Research Knowledge

Market Sizing Approaches and Benefits

Posted on 23 October 2019

By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important...

Research Knowledge

Researching Ideas? Why it has to be face-to-face

Posted on 22 October 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...