Research Knowledge
Researching Ideas? Why it has to be face-to-face
Posted on 22 October 2019
By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...
Research Knowledge
One chance to research your ad idea before committing? What do you do?
Posted on 22 October 2019
By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But...
Research Knowledge
What Decision Science Can Teach Us About Project Objectives
Posted on 22 October 2019
By ICG Member Kath Rhodes, Qual Street If you are thinking about how to set the right objectives for a project, then read on… Ambreen and I spent last Friday...
Research Knowledge
The first 6 steps for successful questionnaire design
Posted on 21 October 2019
By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here
Research Knowledge
From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…
Posted on 21 October 2019
By ICG Member Nick Bonney: Deep Blue Thinking It seems we can’t turn on a TV cookery show these days without hearing the word ‘provenance’ . It was nearly 15...
Research Knowledge
3C People 10 Years On: An Update
Posted on 8 October 2019
Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people -...
Research Knowledge
Book Review: DVL Smith: The High Performance Customer Insight Professional
Posted on 7 October 2019
DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most...
Research Knowledge
Seven tips for assimilating your insight
Posted on 1 August 2019
A lot of organisations are sitting on a huge amount of research and data - but are they using this insight to its fullest? Each organisation has years of research....
Research Knowledge
Marketers Are Heavily Influenced By Identity
Posted on 1 August 2019
Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...
Research Knowledge
Six challenges facing Market Research and Insights
Posted on 1 August 2019
Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...
Research Knowledge
Don’t blame research for a lack of innovation
Posted on 1 August 2019
ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...
Research Knowledge
What People Like and Dislike About Doing Surveys
Posted on 1 August 2019
The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...