Research Knowledge
Why is cultural insight important in shaping research projects?
Posted on 6 May 2021
Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar. Here she gives us some background on how she came to...
Research Knowledge
May The (Five) Force(s) Be With You…
Posted on 5 May 2021
As it's May the 4th we thought we'd share ICG member Nick Bonney's pitch to reconsider Michael Porter's model in analysing your brand and its category. "Ritson recently went on...
Research Knowledge
The Cognitive Biases That Doomed The European Super League Plan
Posted on 5 May 2021
ICG's Simon Riley uses cognitive bias theory to identify the "what just happened?" in the recent hard-to-miss launch and un-launch of the ESL. He writes: "The birth and death of...
Research Knowledge
Free software for Research & Analytics
Posted on 4 May 2021
ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...
Research Knowledge
Warming up participants in a Zoom discussion
Posted on 19 April 2021
When you start strong everything else flows better… ICG committee member Kath Rhodes of Qual Street has put together a very practical and helpful 'top tips' list for setting up...
Research Knowledge
Social Media Listening – What Are The Possibilities For Research? RECORDING
Posted on 26 March 2021
This webinar was generously sponsored by MIS Group We welcomed Dr Jillian Ney, former ICG member, the first person in the UK to have a PHD in Social Media and...
Research Knowledge
Building Resilience and Goal Setting – RECORDING
Posted on 23 March 2021
Jill Fitzgibbon, The Life Force Coach, took us through some Coaching techniques to help us with our goals. It was a fascinating session. Recording is here. https://youtu.be/mHS71ldPrXg The session was...
Research Knowledge
Life Post Pandemic: The Future Of The Office
Posted on 9 March 2021
If the pandemic has taught us anything, it’s that the world-wide trial of “WFH” has been successful and that employees’ health and well-being will need to be prioritised if businesses...
Research Knowledge
The pandemic and the digital divide in Britain
Posted on 9 March 2021
March 23rd 2020 signalled the start of a seismic change in many aspects of British life. Being significantly home bound for long periods of lockdown has meant that most households...
Research Knowledge
Higher standards of hygiene: a long-term impact following COVID-19
Posted on 9 March 2021
Every catastrophic event is a catalyst for significant changes. Human beings who’ve been subject to trauma show their scars through changes in their behaviour. I clearly remember how my grandmother...
Research Knowledge
Diversity in Market Research: Get It Right or Get Left Behind
Posted on 7 March 2021
When it comes to market research, what’s more important than accuracy and relevance? What’s more accurate and relevant than ensuring diversity in studies to fairly reflect the views of the...
Research Knowledge
Building bridges in the midst of a pandemic
Posted on 7 March 2021
I often think how amazing structural engineers are. They have the courage and skill to design and build for example, a bridge or a skyscraper. It’s hard for me to...