Research Knowledge

Research Knowledge

The Recruiter Accreditation Scheme: The Why, The What and the How

Posted on 21 November 2019

A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS).  This webinar is generously sponsored by The...

Research Knowledge

Viewing Studio Database

Posted on 20 November 2019

Attached is a database of Viewing Studios that was put together in 2018 by ICG member Liz Montgomery. If you notice any entry that is now out of date, please...

Research Knowledge

The Skills And Attributes Required To Be A Great Qualitative Researcher

Posted on 18 November 2019

By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great...

Research Knowledge

How to ‘Unwrap’ the Plant-based Brand

Posted on 6 November 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/

Research Knowledge

How to use the most powerful tool in ad research

Posted on 6 November 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...

Research Knowledge

Decoding Culture

Posted on 30 October 2019

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people...

Research Knowledge

How leading insight teams combine research and data analytics

Posted on 23 October 2019

Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast.  Understanding users and consumers now involves a crowd of related teams,...

Research Knowledge

Market Sizing Approaches and Benefits

Posted on 23 October 2019

By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important...

Research Knowledge

Researching Ideas? Why it has to be face-to-face

Posted on 22 October 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In...

Research Knowledge

One chance to research your ad idea before committing? What do you do?

Posted on 22 October 2019

By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But...

Research Knowledge

What Decision Science Can Teach Us About Project Objectives

Posted on 22 October 2019

By ICG Member Kath Rhodes, Qual Street If you are thinking about how to set the right objectives for a project, then read on… Ambreen and I spent last Friday...

Research Knowledge

The first 6 steps for successful questionnaire design

Posted on 21 October 2019

By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here