Knowledge, News and Views from the ICG - July 2018

This month, Andrew Smith and John Gilbert report back on their respective consumer attitudes studies - Andrew focusing on the move towards online and personal data, and John updating his regular Brexit Briefing series. Nick Bonney reflects on the recent creative advertising awards and the strategy that underpins the success of McDonald's recent campaigns.

Two new additions to our occasional 'hints and tips' series drawn from recent e-group conversations, one on creative screening and the other on running workshops. Thank you to everyone who contributed.

We have a report from the Oxfordshire regional meeting - and the date for the next Eastern regional meeting has just been announced (10th August). The member collaboration area of the website is also now up and running - if you have any examples of collaborations please let me know and we can include them.

As ever, if you have any comments about the ICG or this newsletter please do get in contact - and if you would like to contribute to the website please let me know.


Don't forget we have a 'Go To' licence if you want to have a video conference or present a webinar. It is there for you, so do use it! Just drop Lucie an email

Latest Knowledge

Andrew Smith

Talking about brands and personal data

Thursday 5th July 2018

Nick Bonney

Lovin' it - putting the emotion into product features

Tuesday 26th June 2018

John Gilbert

Brexit Briefing - June 2018

Tuesday 26th June 2018

Hints and tips

Creative Screening - hints and tips

Monday 25th June 2018


Grow your customer base

Monday 25th June 2018


Running workshops - Tips & Techniques

Friday 8th June 2018

Featured ICG Advertiser - Language Connect

Why are you fab?
Qualitative/quantitative language solutions, Dedicated MR team, Connect Survey technology

You offer a perfect service to ICG-ers because?
100+ MR companies use our award-winning service and technology.

Forthcoming Events

ICG Summer Party

Thursday 5th July 2018


AQR Workshop: Welcome to the Games

Friday 20th July 2018

Eastern Region Meeting

Friday 10th August 2018


How to build your credibility as a trusted adviser

Thursday 6th September 2018


Small Business Networking - London

Thursday 11th October 2018

Featured ICG Advertiser - Made in Surveys

Why are you fab?
We understand your needs and will always provide the best available service ! 150,000 UK Panelists !

You offer a perfect service to ICG-ers because?
Our strict quality controls ensure you gather the most accurate data possible! All is double opt-in.

Latest News

New Members

New members - June 2018

Thursday 5th July 2018


ICG in Oxfordshire

Tuesday 26th June 2018

ICG member collaborations

ICG member collaborations

Tuesday 12th June 2018

Featured ICG Advertiser - Objective Focus Limited

Why are you fab?
We support healthcare projects by connecting you with the right type of healthcare professionals.

You offer a perfect service to ICG-ers because?
We can provide a full fieldwork agency service but also niche service tailored to your request.

The Independent Consultants Group
The ICG Ltd
Registered in England & Wales, number : 4380778