Knowledge, News and Views from the ICG - July 2018
This month, Andrew Smith and John Gilbert report back on their respective consumer attitudes studies - Andrew focusing on the move towards online and personal data, and John updating his regular Brexit Briefing series. Nick Bonney reflects on the recent creative advertising awards and the strategy that underpins the success of McDonald's recent campaigns.
Two new additions to our occasional 'hints and tips' series drawn from recent e-group conversations, one on creative screening and the other on running workshops. Thank you to everyone who contributed.
We have a report from the Oxfordshire regional meeting - and the date for the next Eastern regional meeting has just been announced (10th August). The member collaboration area of the website is also now up and running - if you have any examples of collaborations please let me know and we can include them.
As ever, if you have any comments about the ICG or this newsletter please do get in contact - and if you would like to contribute to the website please let me know.
Don't forget we have a 'Go To' licence if you want to have a video conference or present a webinar. It is there for you, so do use it! Just drop Lucie an email email@example.com