How To Write A Successful Questionnaire - 1-Day Workshop

Friday 5th July 2019

A one day workshop with ICG member Dr Keith Meadows

This one-day workshop has been generously hosted by Perspective Research Servicesa data collection specialist agency with 22yrs experience offering International CATI, nationwide Face-to-Face, Qualitative Services, Holborn Focus studios and Mystery Shopping.

Why not make a two-day trip into Central London by combining the ICG's Celebrate Collaboration event and our Summer Party on the 4th with this workshop the following day?


Questionnaires are one of the most common methods to collect research data. However, asking badly worded questions or the wrong questions – or too many of them – are the main reasons why surveys fail.

Developed for researchers with little or no experience in questionnaire design, this one-day workshop will present the key principles – and how to avoid the numerous pitfalls –of designing a successful questionnaire.

The workshop will be a combination of presentations and hands-on sessions covering:

  • How respondents answer survey questions
  • The questionnaire design process
  • How to ask survey questions (e.g. wording, bias, question length, layout etc.)
  • Choosing the correct question type (open and closed)
  • Which rating scale to use
  • Keeping participants engaged 
  • Pretesting and piloting the questionnaire.

At the end of the day you will be:

  • familiar with questionnaire design good practice and develop an effective questionnaire
  • aware of the range of question types including their strengths and weaknesses
  • able to identify weaknesses in question wording and structure
  • able to structure a questionnaire to minimise order bias and create a good flow
  • aware of the importance of the different design requirements for hard copy and digital
  • able to apply techniques to increase participant engagement and data quality.

Participants may bring their own questionnaires as examples to work with as part of the practical sessions.

Cost: £75 per person

Date: Friday 5th July 2019

Time: 10.00 – 16.00

Location: Holborn Focus, Fifth Floor, Kingsbourne House, 229-231 High Holborn, London, WC1V 7DA

To book your place or for more information email Keith Meadows