BIG Forum London: The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.

The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020.

Focusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement.

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