ICG Digital Academy Webinar: Depicting Users & Their Worlds
May 14 @ 11:00 am - 12:00 pm
This webinar is kindly sponsored by
What do you do with your research findings once the data collection is done? This webinar from Alicia Dornadic, Design Anthropologist at MindSpark Research International in Paris, will explore different ways of representing qualitative research findings, from personas to a-day-in-the-life studies, customer journeys and service blueprints.
Alicia will discuss benefits and limitations of these approaches as well as some basic visualization strategies to communicate to various audiences. If you are a user or market researcher looking for inspiration or someone who collaborates with qualitative researchers (designer, developer, product manager, marketer, etc.) then this webinar is for you.