ICG Digital Academy Webinar: Depicting Users & Their Worlds

This webinar is kindly sponsored by Indiefield 

What do you do with your research findings once the data collection is done? This webinar from Alicia  Dornadic, Design Anthropologist at MindSpark Research International in Paris, will explore different ways of representing qualitative research findings, from personas to a-day-in-the-life studies, customer journeys and service blueprints.

Alicia will discuss benefits and limitations of these approaches as well as some basic visualization strategies to communicate to various audiences. If you are a user or market researcher looking for inspiration or someone who collaborates with qualitative researchers (designer, developer, product manager, marketer, etc.) then this webinar is for you.

REGISTER FOR THIS FREE WEBINAR HERE