ICG Webinar: Accelerating your storytelling skills: How to transform research summaries into a captivating narrative
9th July 2020 @ 11:00 am - 12:00 pm
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This webinar is generously sponsored by Taurho Transcribes
This webinar conducted by Insight Narrator, a specialist in helping insight professionals create evidence-based stories.
The difference between insight and recommendations that stick and spread throughout the client organisation and just another interesting research report that sits on the client server has rarely anything to do with the quality of the work itself, but the quality of how that work is communicated. That is why Insight Narrator are supporting the ICG community by providing this webinar on how to accelerate your storytelling skills.
Storytelling regularly features on the must-have list of skills for research professionals and client wish-lists from their partners. Whilst great visualisation and use of multimedia in your project outputs can add interest and variety to keep your stakeholders engaged, in reality it can be very time consuming to produce – time that we don’t often have if we want to meet our deadlines.
If you want to showcase the brilliance of your insight and grab stakeholder attention immediately, as well as producing the story quickly, you need to put your best story efforts into your executive summary. In this 60 minute webinar Caroline Florence, Founder and Director at Insight Narrator will share her secrets to creating a compelling narrative in your executive summary, provide the anatomy of a great insight story, and share a framework to help you to convert the narrative into engaging copy.