The ICG https://theicg.co.uk/ Connection, inspiration and support Thu, 04 Jun 2026 09:20:11 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png The ICG https://theicg.co.uk/ 32 32 RECORDING: Beyond Claude: Building Real Research Capability With Agents https://theicg.co.uk/recording-beyond-claude-building-real-research-capability-with-agents/ Thu, 04 Jun 2026 09:20:11 +0000 https://theicg.co.uk/?p=39928 This Knowledge Share has been generously sponsored by Liveminds. “Can’t you just paste survey data into ChatGPT?” Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to […]

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]]> “MADE IN” Wave 2: Understanding country-of-origin associations in Argentina, Mexico, Spain https://theicg.co.uk/made-in-wave-2-understanding-country-of-origin-associations-in-argentina-mexico-spain/ Wed, 03 Jun 2026 09:39:44 +0000 https://theicg.co.uk/?p=39916 Article by ICG member Jeff Deighton, Insight Engineers.         The second wave of our conversational AI moderated tracker in three Spanish speaking countries – Argentina, Mexico, Spain – ran at the […]

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]]> RECORDING: Not another GenZ brief: exploring the older adult opportunity in Asia https://theicg.co.uk/recording-not-another-genz-brief-exploring-the-older-adult-opportunity-in-asia/ Wed, 20 May 2026 17:27:57 +0000 https://theicg.co.uk/?p=39876 Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence. To shed […]

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]]> RECORDING: How to run online qual your way – not the platform’s way https://theicg.co.uk/recording-how-to-run-online-qual-your-way-not-the-platforms-way/ Wed, 20 May 2026 17:10:10 +0000 https://theicg.co.uk/?p=39874 Note that ICG members are offered a 10% platform hire discount. Click here to redeem. Note that 10% would be off all platform hires commission (regardless of duration or size) […]

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]]> RECORDING: Collecting Qual in a Quant Environment https://theicg.co.uk/recording-collecting-qual-in-a-quant-environment/ Tue, 19 May 2026 09:02:14 +0000 https://theicg.co.uk/?p=39858 Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?   Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback […]

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]]> RECORDING: Getting Representation Right In Qual and Quant https://theicg.co.uk/recording-getting-representation-right-in-qual-and-quant/ Mon, 18 May 2026 11:37:09 +0000 https://theicg.co.uk/?p=39845 Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research, and how to go about persuading clients of the […]

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