Bad Babysitter wins 2017 Independents’ Day Award
Congratulations to Bad Babysitter who last night collected the 2017 Independents’ Day Award at the Market Research Society (MRS) Awards.
Bad Babysitter received the Award for their project ‘Plus Size Fashion for Women: What happens when pop culture stereotypes creep into a clothing retailer’s business decisions?’ The entry demonstrated how video-based ethnography identified a ‘huge business opportunity for growth hiding in plain sight.’ More than 50 hours of video were analysed to contextualise the shopping experience for plus-sized customers, taking the client’s leaders beyond conjecture and providing an immediate consensus on the way forward.
Based in New Orleans, Meg Kinney and Hal Phillips from Bad Babysitter were unable to be in the UK for the Awards dinner. Dr. Dag Bennett, a colleague from 30 years ago, collected the Independents’ Day Award on their behalf from the ICG’s Arthur Fletcher.
“Being in the company of such meaningful work is reward enough,” said Meg Kinney, speaking about the Award. ”It's so exciting to see qualitative research bringing empathy into business strategy in so many unique ways. We're especially grateful for the ICG who supports and advocates for all the amazing independent research talent working so hard every day to elevate our profession."
A record-breaking event
MRS CEO, Jane Frost, welcomed 900 people to the biggest ever MRS Awards - the night of the year for the research industry - at Supernova on London’s Embankment.
Dag Bennett, representing Bad Babysitter, joined Independents’ Day Award finalists from Compass Research Ltd, Feeling Mutual and Shed Research Consulting on the ICG table, for an evening of celebration and networking.
Celebrating independent researchers
Now in its second year, the Independents’ Day Award is run jointly by the ICG and MRS and celebrates the huge contribution that independent consultants make to the research industry.
“Our partnership with the ICG has opened up the MRS Awards to a group of professionals who want to shine a light on the brilliant work they do as much as the leading agencies and insight teams in the sector,” says MRS Events & Awards Manager, John Bizzell. “It’s great to see them take to the same stage and celebrate the impact of research.”
Congratulations again to all the finalists. You can read their stories on our website:
Inspired to follow in Bad Babysitter's footsteps?
The Independents’ Day Award has become a regular fixture at the MRS Awards. If you’re feeling inspired to enter (or maybe you know someone who should), keep your eye on our website in the spring for details of next year’s Award. Or email email@example.com to join our mailing list.