News, Knowledge & Thinking

Welcome to the latest news and thinking from the ICG.

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ICG News & Announcements

New members – May 2021

Posted on 10 May 2021

Please extend a warm welcome to the latest additions to our network: Isabel Lydall Please feel free to get in touch with us with your comments and suggestions, and do...

Research Knowledge

The pandemic’s silver linings for the world of work.

Posted on 6 May 2021

ICG’s Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. “It’s 2030 and the focus group moderator (let’s...

ICG News & Announcements

The MRS/ICG Award For Independent Consultants 2021

Posted on 27 April 2021

Open for entries 4th May – 5th July 2021 Have you got what it takes to shine? Share what you’ve been up to and let independent consultants reveal their value....

ICG News & Announcements

ICG’s Bring-Your-Own Meet-Ups

Posted on 4 June 2020

Same times every week: just log on (link below) and join others for an informal chat. Every Tuesday morning, 10am Every Thursday afternoon, 4pm Every Friday afternoon, 5pm Welcome to...

Research Knowledge

Debating fresh vs re-contacted participants in concept development research

Posted on 6 May 2021

A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new...

Research Knowledge

Why is cultural insight important in shaping research projects?

Posted on 6 May 2021

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to...

Research Knowledge

May The (Five) Force(s) Be With You…

Posted on 5 May 2021

As it’s May the 4th we thought we’d share ICG member Nick Bonney’s pitch to reconsider Michael Porter’s model in analysing your brand and its category. “Ritson recently went on...

Research Knowledge

The Cognitive Biases That Doomed The European Super League Plan

Posted on 5 May 2021

ICG’s Simon Riley uses cognitive bias theory to identify the “what just happened?” in the recent hard-to-miss launch and un-launch of the ESL. He writes: “The birth and death of...

Research Knowledge

Free software for Research & Analytics

Posted on 4 May 2021

ICG member Mike Stevens has devloped a free ebook which has details of around 100 free research tools. Mike has researched, and collated details on, free software tools for market...

Practical Tips

Running online workshops effectively – some practical advice

Posted on 1 May 2021

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ICG News & Announcements

Surfing the wave of the pandemic: Freelancers and Covid-19

Posted on 28 April 2021

Thank you to all ICG members who were involved in the development of this article in Research Live. We’re glad to hear how useful the ICG has been to its...

Official ICG Materials

How to make the most of the egroup – and the etiquette to follow when using it

Posted on 28 April 2021

With nearly 400 members on our egroup, it's important that we all follow a set of guidelines to ensure the continued smooth-running of it

ICG News & Announcements

ICG Member Buddy Scheme

Posted on 27 April 2021

An opportunity for ICG members to meet and exchange ideas/opinions with other members. Members are paired up for 3 months, after which the pairings change. No huge commitment needed, just...