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Business Knowledge, ICG News & Announcements
ICG Member Discounts: Insurances
Posted on 20 January 2020
Did you know?……. As an ICG member you are entitled to an exclusive discount that ICG’s preferred Insurance Broker, Abaco, has specially arranged with a leading Marketing & Media Insurer,...
Practical Tips
Vox pops – hints and tips for respondents
Posted on 15 January 2020
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ICG News & Announcements
New members – January 2020
Posted on 14 January 2020
Please extend a warm welcome to the latest additions to the clan… Kate Gibson Monty Cholmeley Please feel free to get in touch with us with your comments and suggestions,...
Business Knowledge
Go-to-Market Success Finding & understanding available information to accelerate growth
Posted on 14 January 2020
By ICG member Jeff Deighton, Insight Engineers Introduction Many organizations have a directive and need to plan to grow but entering a new country and market sector is complex and...
Uncategorised
The ABC of LinkedIn
Posted on 8 January 2020
Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to....
ICG News & Announcements
ICG at the B2B Marketing Expo, London ExCel
Posted on 7 January 2020
For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. http://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom...
ICG News & Announcements
Award for Independent Consultants 2020
Posted on 7 January 2020
It’s not too early to start thinking about your submission for this prestigious MRS/ICG Award – entries open early May and close early July. For more info about the Award,...
Research Knowledge
The end of Luxury Ownership
Posted on 3 January 2020
A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median...
Research Knowledge
Brand Purpose: Making The World Better Or Splitting It In Two?
Posted on 17 December 2019
Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the...
Research Knowledge
How does digital impact on customer service
Posted on 17 December 2019
Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony,...
Research Knowledge
ICG Christmas Lunch 2019
Posted on 11 December 2019
Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full...
Research Knowledge
15 Predictions for Insight in 2020
Posted on 11 December 2019
ICG member Mike Stevens shares his thoughts on what’s potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...