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ICG News & Announcements
MRS/ICG Award for Independent Consultants
Posted on 30 May 2019
Do you run an independent research business? Would you like to showcase your experience and raise your profile in the industry? Why not enter the annual MRS/ICG Award for Independent...
Research Knowledge
Six challenges facing Market Research and Insights
Posted on 7 August 2019
Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...
Research Knowledge
Don’t blame research for a lack of innovation
Posted on 1 August 2019
ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...
Practical Tips
How accurate are ‘likely to purchase’ scores?
Posted on 31 July 2019
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ICG News & Announcements
ICG Eastern Region Visit to The History of Advertising Trust (HAT)
Posted on 31 July 2019
Anyone who loves the Smash Martians laugh or Aleksandr’s the meerkat’s wit is in for a real treat at The History of Advertising Trust (HAT) (https://www.hatads.org.uk/). And luckily, on July...
Research Knowledge
10 Free Market & User Research Tools
Posted on 30 July 2019
ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools – and what to look out for along the way.
Business Knowledge
Review of Emphasis’ High-Impact Business Writing Training Course
Posted on 23 July 2019
Emphasis (www.writing-skills.com) Attending this one-day course on High-impact business writing was a wonderful opportunity to take a step back and think about the way in which different styles of writing...
Webinars
Define Your Elevator Pitch
Posted on 10 July 2019
Dean Russell of Win That Pitch takes us through how to fully define who we are – and how that can be converted into winning those all-important pitches and proposals
Research Knowledge
Marketers Are Heavily Influenced By Identity
Posted on 10 July 2019
Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...
Webinars
Marketing Your Consultancy -It’s As Simple As ABC
Posted on 10 July 2019
Chantal Cornelius, Apple Tree Marketing, shared her ideas as to how to effectively market your consultancy to achieve optimum business success.
Research Knowledge
What People Like and Dislike About Doing Surveys
Posted on 10 July 2019
The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...
ICG News & Announcements
New members – July 2019
Posted on 9 July 2019
Please extend a warm welcome to the latest additions to the clan… David Jones – Habit5 Antony Howarth – Rubicon Associates Bonamy Waddell – Bon Insight Alvaro Casasola-Boix – Alvaro Casasolas-Boix Sharron Green – Sharron...
Practical Tips
Interviewing On Sensitive Topics
Posted on 5 July 2019
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