News, Knowledge & Thinking

Welcome to the latest news and thinking from the ICG.

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ICG News & Announcements

MRS/ICG Award for Independent Consultants

Posted on 30 May 2019

Do you run an independent research business? Would you like to showcase your experience and raise your profile in the industry? Why not enter the annual MRS/ICG Award for Independent...

Research Knowledge

Six challenges facing Market Research and Insights

Posted on 7 August 2019

Posted by Ray Poynter, 5 August 2019 One of the questions I am often asked relates to the challenges facing market research and insights. The first thing to highlight is...

Research Knowledge

Don’t blame research for a lack of innovation

Posted on 1 August 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted. It’s all too easy to find fault with market research...

Practical Tips

How accurate are ‘likely to purchase’ scores?

Posted on 31 July 2019

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ICG News & Announcements

ICG Eastern Region Visit to The History of Advertising Trust (HAT)

Posted on 31 July 2019

Anyone who loves the Smash Martians laugh or Aleksandr’s the meerkat’s wit is in for a real treat at The History of Advertising Trust (HAT) (https://www.hatads.org.uk/). And luckily, on July...

Research Knowledge

10 Free Market & User Research Tools

Posted on 30 July 2019

ICG member Mike Stevens, Insight Platforms, shares this interesting post about how to access some great free tools – and what to look out for along the way.

Business Knowledge

Review of Emphasis’ High-Impact Business Writing Training Course

Posted on 23 July 2019

Emphasis (www.writing-skills.com) Attending this one-day course on High-impact business writing was a wonderful opportunity to take a step back and think about the way in which different styles of writing...

Webinars

Define Your Elevator Pitch

Posted on 10 July 2019

Dean Russell of Win That Pitch takes us through how to fully define who we are – and how that can be converted into winning those all-important pitches and proposals

Research Knowledge

Marketers Are Heavily Influenced By Identity

Posted on 10 July 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how...

Webinars

Marketing Your Consultancy -It’s As Simple As ABC

Posted on 10 July 2019

Chantal Cornelius, Apple Tree Marketing, shared her ideas as to how to effectively market your consultancy to achieve optimum business success.

Research Knowledge

What People Like and Dislike About Doing Surveys

Posted on 10 July 2019

The success or failure of the insights industry is entirely dependent on the quality of our relationships with the people who complete our surveys. At Maru/Blue we are committed to...

ICG News & Announcements

New members – July 2019

Posted on 9 July 2019

Please extend a warm welcome to the latest additions to the clan… David Jones – Habit5 Antony Howarth – Rubicon Associates Bonamy Waddell – Bon Insight Alvaro Casasola-Boix – Alvaro Casasolas-Boix Sharron Green – Sharron...

Practical Tips

Interviewing On Sensitive Topics

Posted on 5 July 2019

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