News, Knowledge & Thinking

Welcome to the latest news and thinking from the ICG.

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Business Knowledge

Covid-19: Small business responses

Posted on 6 April 2020

The current pandemic facing us all obviously brings a multitude of challenges on a societal, economic, professional and personal level. As a member organisation for small, independent market research businesses,...

Research Knowledge

How is the UK public responding to Covid-19

Posted on 5 April 2020

Dan Young, from Shed Research has been trawling the various studies that are monitoring consumer opinions and behaviours. He has pulled together research and insights from these various studies and...

Research Knowledge

Corona Virus – Impact On Consumption in China

Posted on 1 April 2020

ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity...

ICG News & Announcements

New members – March 2020

Posted on 27 March 2020

Please extend a warm welcome to the latest additions to the clan… Shruti Singh Nicole Pilcher Anna Parry Justin Alderson Please feel free to get in touch with us with...

ICG News & Announcements, Research Knowledge

My two days of ‘Impact 2020’ – Elbow-bumps, pistachio crème brûlée and a spotlight on diversity

Posted on 26 March 2020

ICG members Ella Fryer-Smith and Annabelle Phillips were the ICG’s ‘Roving Reporters’ at the MRS’ Impact 2020 Conference this year. Here Ella recounts here her very positive experiences. Thank you...

Research Knowledge

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’

Posted on 10 March 2020

ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes’ latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel...

Practical Tips

Prize Draw T&Cs

Posted on 6 March 2020

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Research Knowledge

Evolving Insight: 5 Themes from IIex Europe 2020

Posted on 4 March 2020

ICG member Mike Stevens summarises five themes which he believes emerged from this recent conference, namely: From projects to knowledge capital From simple partnerships to messier models From isolation to...

Research Knowledge

Brexit: The Last Farewell

Posted on 19 February 2020

The latest report from John Gilbert, JGFR, on the public’s attitudes and feelings towards Brexit – and how it is affecting their lives… For millions of Britons January 31 2020...

Research Knowledge

Green Populism — Could the environmentalists’ dirty word be what brings the clean breakthrough?

Posted on 17 February 2020

ICG member David Hopper muses about the state of environmentalism today and tomorrow. Identity politics have never been far from the climate change discussion — socially liberal values make a...

Research Knowledge

Predicting Consumer Trends for 2020

Posted on 17 February 2020

ICG member Sarah Jenkins presents her predictions for 2020. Comments below are welcome. Any other predictions you’d like to make? One month into 2020 and at the start of Britain’s...

Business Knowledge

3D Printing isn’t the future… it’s the present!

Posted on 17 February 2020

ICG member Brian Loeb provides some thoughts and observations about the printing market and where it’s heading. How much do you know about 3D and 4D printing?! Full article here