News, Knowledge & Thinking

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Business Knowledge, ICG News & Announcements

ICG Member Discounts: Insurances

Posted on 20 January 2020

Did you know?……. As an ICG member you are entitled to an exclusive discount that ICG’s preferred Insurance Broker, Abaco, has specially arranged with a leading Marketing & Media Insurer,...

Practical Tips

Vox pops – hints and tips for respondents

Posted on 15 January 2020

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ICG News & Announcements

New members – January 2020

Posted on 14 January 2020

Please extend a warm welcome to the latest additions to the clan… Kate Gibson Monty Cholmeley Please feel free to get in touch with us with your comments and suggestions,...

Business Knowledge

Go-to-Market Success Finding & understanding available information to accelerate growth

Posted on 14 January 2020

By ICG member Jeff Deighton, Insight Engineers Introduction Many organizations have a directive and need to plan to grow but entering a new country and market sector is complex and...

Uncategorised

The ABC of LinkedIn

Posted on 8 January 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to....

ICG News & Announcements

ICG at the B2B Marketing Expo, London ExCel

Posted on 7 January 2020

For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. http://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom...

ICG News & Announcements

Award for Independent Consultants 2020

Posted on 7 January 2020

It’s not too early to start thinking about your submission for this prestigious MRS/ICG Award – entries open early May and close early July. For more info about the Award,...

Research Knowledge

The end of Luxury Ownership

Posted on 3 January 2020

A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median...

Research Knowledge

Brand Purpose: Making The World Better Or Splitting It In Two?

Posted on 17 December 2019

Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the...

Research Knowledge

How does digital impact on customer service

Posted on 17 December 2019

Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony,...

Research Knowledge

ICG Christmas Lunch 2019

Posted on 11 December 2019

Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full...

Research Knowledge

15 Predictions for Insight in 2020

Posted on 11 December 2019

ICG member Mike Stevens shares his thoughts on what’s potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking...