Caroline Armstrong - CA Qualitative Research


Qualitative research (depths and groups), telephone research, accompanied shops.

Providing either full service or working with other agencies and freelancers.

Very convenient for covering North East, North, Scotland!


Consumer, B2B.

Market areas: Utilities, Energy, Employee, Youth/Children, Telecommunications, Social, Gov't, Retail, Design/Packaging, FMCG, NPD


30 years in research, trained at QED, part of AGB (now TNS), then a partner in a Market Research Company.

Freelance for 21 years, now based in North East.

What sectors do you most often work in?

  • Utilities
  • Government, social research, education
  • Retail

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Specialist techniques

What regions within the UK do you cover?

  • Northern England
  • Scotland
  • English Midlands
  • London/South East England
  • South West England
  • Wales
  • N. Ireland

Which international regions do you cover?

  • Western Europe

Where are your offices in the UK?

  • Northern England