Midge Clayton

Services

Financial research specialist

Hands-on, cost-effective and senior-level research supply and consultancy. Thoughtful application of expertise and experience - mainly in financial services, Government and charity sectors.

For client companies:

  • Full-service supplier - qual and quant research, design through to delivery
  • Research consultancy - on-site or external research design and management resource

For agencies:

  • Project management & support - qualitative and quantitative
  • Qualitative moderation, interviewing and analysis
  • Client handling, desk research, report/proposal writing

Speciality

Personal finance:

  • banking, mortgages and credit
  • saving, investing and broking
  • insurances, pensions and advice
  • consumers, intermediaries and City

Government:

  • personal finance
  • education, health and broadcasting
  • policy, communications, delivery

Charities

  • Adult care services, special needs schools
  • Fund raising

Types of project:

  • Strategy review/development
  • Product and service development
  • Web site testing/development
  • Customer attitudes/segmentation
  • Communication development
  • Distribution channel research
  • Customer expectation/satisfaction
  • Executive/employee interviewing

Background

  • Degree in Psychology
  • Certified member of MRS (CMRS)
  • MRS Company Partner
  • 25 years in market research
  • Over 20 years researching the financial services sector
  • Senior level experience on both agency and clientside
  • Independent consultant for the last 15 years