Sally Deakin - Deakin Research Ltd


I offer a wide range of qualitative research services across consumer, B2B and social research, from freelance back up services such as moderation, analysis and desk research for research agencies to full service projects for client companies.


Over time I've worked on a broad range of consumer and business to business sectors. Specialities are social research, public dialogue and deliberative events, retail, and finance but I also have extensive experience in the grey market, employee issues and automotiver.


A degree in Psychology was followed by extensive experience in research agencies, up to director level. I have been an independent since 1985. Also a member of AQR.

What sectors do you most often work in?

  • Government, social research, education
  • Business to business
  • Financial
  • Retail
  • Grey market
  • Charities & Not-for-profit

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Ethnography
  • Workshop facilitation

What regions within the UK do you cover?

  • Scotland
  • N. Ireland
  • Northern England
  • London/South East England
  • South West England
  • Wales
  • English Midlands

Where are your offices in the UK?

  • English Midlands