Martin Holliss - Research Insight


Full-service market research consultancy; desk research, secondary research, qualitative (focus groups & depth/executive interviews), and quantitative; UK & international (45+ countries), with a unique unconditional guarantee.

Telephone, in-person, postal, panel; consumer, business-to-business; industrial, customer satisfaction, employee satisfaction, U & A, brand equity, NPD, advertising/ communication development, and export/market-entry research. Also short-term ad-hoc consultancy assignments, and recruitment only (using network of recruiters).

"...because Hunches and Guesswork are not enough!"


Huge range of b2b/industrial and b2c sectors (40+ at last count).

From nuclear decommissioning to zips, from higher education to ethnic minorities, from boiler installers to credit card and insurance companies, and from fashion to temperature-controlled packaging!

It's almost impossible to define specialisms, but if we had to they would include:  education (primary, secondary, further and higher), financial services, pharma/healthcareIT/computers, international projects (both quantitative & qualitative, in 45+ countries), market/competitor intelligence, and export/market-entry research.


Positive entrepreneurial outlook. Probing, insightful, action-focused mindset.

High quality at attractive cost - not the cheapest but certainly not the most expensive - underpinned by professional, flexible, responsive client service.

Unusually broad career/experience: retail management, advertising, precision plastic mouldings, wine trade, wine tour operator...then market research (for the past 18 years) both agency and clientside, covering a huge variety of b2b and b2c sectors!

Definitely a "glass half full" sort of guy (with a "where there's a problem, there's always a solution" mentality), who is always willing to go the extra mile.

Underpinning the quality of our work, all clients benefit from our unique unconditional "no quibble" guarantee (see


What sectors do you most often work in?

  • Business to business
  • Financial
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • Agriculture Veterinary & Environment

What are the main types of research/research specialisms you conduct most often?

  • Secondary Research (data mining, desk research, web analysis)
  • Qualitative
  • Quantitative
  • International
  • Online/Mobile

What regions within the UK do you cover?

  • London/South East England
  • English Midlands
  • Northern England
  • N. Ireland
  • Scotland
  • South West England
  • Wales

Which international regions do you cover?

  • Africa
  • Finland
  • Scandinavia
  • Western Europe
  • Australasia
  • SE Asia
  • Japan
  • China
  • India/Pakistan/Bangladesh/Sri Lanka
  • Central/South America
  • North America
  • Middle East
  • Eastern Europe
  • India

Apart from English, which languages do you speak fluently?

  • French
  • Russian
  • Polish
  • Danish
  • Finnish
  • Norwegian
  • Swedish
  • Hindi
  • Urdu
  • Japanese
  • Burmese
  • Mandarin
  • Cantonese
  • Spanish
  • Italian
  • German
  • Welsh
  • Scottish/Irish Gaelic
  • Dutch
  • Greek
  • Portuguese
  • Turkish
  • Bulgarian

Where are your offices in the UK?

  • English Midlands
  • South West England

Where are your offices outside the UK?

  • India/Pakistan/Bangladesh/Sri Lanka
  • Scandinavia
  • Scandinavia
  • Finland
  • India
  • Eastern Europe
  • France
  • Germany
  • SE Asia