Matt Kirby - bob's your uncle


Qualitative research/ethnography and planning consultancy, in the UK and globally.


Qualitative research and planning to inform the creative and strategic development of brands, advertising, design and other communications.


We are a small consultancy of 2 directors each with over 20 years experience, mainly in qualitative research and advertising planning, and also as client side researcher and academic social anthropologist.

We have also run a qual research company in the US.

What sectors do you most often work in?

  • FMCG
  • Pharmaceuticals & Healthcare
  • Consumer durables
  • IT (inc Ecommerce)
  • Entertainment, leisure & travel
  • Financial
  • Children & Youth
  • Advertising & Media

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Specialist techniques
  • International
  • Ethnography

What regions within the UK do you cover?

  • London/South East England
  • Scotland
  • Northern England
  • English Midlands
  • South West England
  • N. Ireland
  • Wales

Which international regions do you cover?

  • Western Europe
  • North America
  • Central/South America
  • Japan
  • China
  • Eastern Europe
  • Australasia
  • SE Asia
  • India/Pakistan/Bangladesh/Sri Lanka

Where are your offices in the UK?

  • London/South East England