Hugh McCormack - mc2 market research ltd


I offer both 'full service' qual and quant research as well as contributing to projects led by other independents or research companies. I work with large multi-nationals as well as small regional organisations - the overall attraction being the research challenge.


I specialise in general insurance, wholesale and retail, power utilities, leisure and tourism and education services. My wider b2b and b2c experience covers food and drink, IT and telecoms, home entertainment, travel & transport, construction & housebuilding, clothing and food retailing as well as public and Third Sector organisations.


I have 34 years experience of working in market research - both client-side and in agencies. I'm also a full member of the MRS, CIM, the ICG and BIG. I have extensive knowledge of consumer and business to business markets and enjoy working in an eclectic range of subject areas - using the experience to bring a fresh and informed approach to each project I work on.

What sectors do you most often work in?

  • Utilities
  • Financial
  • Business to business
  • Retail
  • Charities & Not-for-profit
  • Entertainment, leisure & travel

What are the main types of research/research specialisms you conduct most often?

  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Online/Mobile
  • Data Processing & Reporting

What regions within the UK do you cover?

  • N. Ireland
  • Scotland
  • South West England
  • Northern England
  • London/South East England
  • Wales
  • English Midlands

Which international regions do you cover?

  • Australasia
  • North America
  • Western Europe

Apart from English, which languages do you speak fluently?

  • French

Where are your offices in the UK?

  • English Midlands